Vietnam Breast Pump Market Report

Vietnam Breast Pump Market Executive Summary

The Vietnam Breast Pump Market is at around $14.7 Mn in 2023 and is projected to reach $26.6 Mn in 2030, exhibiting a CAGR of 8.83% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may also be used to address a range of challenges parents may encounter during breastfeeding, including difficulties latching, separation from an infant in intensive care, feeding an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Vietnam Breast Pump Market is driven by significant factors such as the rising female workforce, enhanced features, and consumer awareness. However, stringent regulations, physical discomfort, and societal judgments about breast pumps restrict the growth and potential of the market.

The major players in the Vietnam Breast Pump Market are Asia Connection, Pigeon, Playtex, Ameda, Avent, and Evenflo, among others.

Market Dynamics

Market Growth Drivers

Rising Female Workforce: The expanding presence of women in the workforce is a major factor driving the growth of the breast pump market. As more women advance in their careers, there is an increasing need for solutions that help balance work and family life. Breast pumps provide working mothers with the ability to continue breastfeeding while managing their professional duties, offering both convenience and flexibility. This trend is further reinforced by supportive workplace policies and increased awareness of breastfeeding benefits, resulting in higher adoption of breast pumps. As the number of professional women rises, the breast pump market is experiencing significant growth.

Enhanced Features: The breast pump market is expanding as a result of advancements that cater to the evolving needs of modern mothers. Consumers are increasingly drawn to pumps that offer features such as portability, adjustable suction settings, quiet operation, and smart technology. Innovations like wearable designs, smartphone connectivity for monitoring milk production, and ease of use in diverse settings align well with the hectic lifestyles of local mothers. These enhancements enhance the breastfeeding experience by providing greater flexibility and efficiency, motivating more women to invest in high-end breast pumps. As a result, the demand for advanced and convenient breast pumps is expected to propel market growth.

Consumer Awareness: Increasing consumer awareness of breast pumps is a major driver of market growth. As more people recognize the benefits of breastfeeding and the advantages of modern breast pump technologies, a growing number of parents are choosing these devices to achieve their breastfeeding objectives. Efforts such as educational campaigns, health seminars, and endorsements from healthcare professionals have improved understanding of how breast pumps can support breastfeeding, boost milk production, and provide flexibility for working mothers. This enhanced awareness increases consumer confidence and drives demand, contributing to the expansion of the Breast Pump Market.

Market Restraints

High Cost: The expense of breast pumps can greatly impede market growth by restricting access for many potential users. High prices, especially for premium models with advanced features, can make these pumps unaffordable for some families. Although insurance coverage is available in certain areas, the remaining out-of-pocket costs can still be significant, posing a financial challenge for many. This elevated cost can deter potential buyers and reduce the overall adoption rate, thus limiting the growth potential of the breast pump market.

Physical Discomfort: Discomfort from prolonged use of breast pumps can hinder market growth by discouraging potential users and diminishing overall satisfaction. Many women face pain, irritation, or issues with the fit of breast pumps, making extended use uncomfortable and challenging. This discomfort often leads to reduced usage, which can deter new mothers from buying or regularly using breast pumps. As a result, these problems can negatively impact the growth of the breast pump market.

Societal Judgements: Societal attitudes towards breast pumps constrain market growth due to persistent stigmas and cultural perceptions. Misconceptions about the need and suitability of breast pumps lead to limited acceptance among certain groups. Traditional beliefs about breastfeeding often cast breast pumps in a less favorable light compared to direct breastfeeding, and societal pressures to breastfeed exclusively without the aid of pumps can influence consumer choices. These cultural and social attitudes can impact the overall demand for breast pumps, thus hindering market expansion.

Regulatory Landscape and Reimbursement Scenario

The Drug Administration of Vietnam (DAV) is the regulatory agency for pharmaceuticals in Vietnam. It operates under the Ministry of Health (MoH) and plays a critical role in ensuring the safety, efficacy, and quality of pharmaceutical products available in the country.

Before new pharmaceuticals are allowed to be sold in Vietnam, the DAV meticulously examines applications and authorizes their marketing. It also registers distributors, wholesalers, and producers of pharmaceuticals. Moreover, strict quality control procedures are implemented to guarantee the security and effectiveness of medications. This includes examinations of production sites, implementing quality control measures, and maintaining labs for product testing. The rigorous review and oversight by DAV procedures help guarantee that only safe and effective medications are available to Vietnamese consumers.

Vietnam’s healthcare system offers a mix of public and private financing options. The Social Health Insurance (SHI) is a program that is required for all employees in the formal sector, as well as their dependents. SHI offers discounted medical care at specific public and private establishments. Pregnancy care, some outpatient services, hospital stays, and prescription drugs are partially paid for by SHI. Private Health Insurance is an optional add-on offering wider coverage and potentially higher reimbursement rates compared to SHI. Compared to SHI, private health insurance plans cover a broader range of services including advanced diagnostics and procedures, private hospitals and specialists, shorter waiting times, and outpatient care.

Competitive Landscape

Key Players

Here are some of the major key players in the Vietnam Breast Pump Market:

• Asia Connection
• Pigeon
• Playtex
• Ameda
• Avent
• Evenflo
• Hygeia
• Willow
• Perifit
• Kimetech GmbH