US Nutritional Supplements Market Analysis Report 2022 to 2030

US Nutritional Supplements Market Analysis

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By 2030, it is anticipated that the US Nutrition and Supplements market will reach a value of $265.18 Bn from $160.23 Bn in 2022, growing at a CAGR of 6.5% during 2022-30. The market is primarily dominated by local players such as Amway, Herbalife Nutrition, and GNC Holdings. The market for Nutrition and supplements in the US is primarily driven by government regulations, increasing customer awareness, and e-commerce platforms. The US nutrition and supplements market in the US is segmented by Type, Product, application, and Distribution Channel.

ID: IN10USON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: US AUTHOR: Dr. Vishwa Modhia

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US Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that the US Nutrition and Supplements market will reach a value of $265.18 Bn from $160.23 Bn in 2022, growing at a CAGR of 6.5% during 2022-30.

In the US, the average person who buys supplements spends more than $500 annually, or about 9.2% of their out-of-pocket spending. Gummy supplements are the best-selling format, just ahead of tablets (at 16%), which gained another 4% of the market share for branded vitamins, minerals, and supplements last year.

Consumer trust in herbal supplements is at 72%. Consumers tend to trust products they perceive as natural more than ones they associate with the pharmaceutical industry, despite their general mistrust of the sector. Vitamins D and B12, minerals like calcium and iron, herbs like echinacea and garlic, and goods like glucosamine, probiotics, and fish oils are all common supplements. Vitamin D is the most widely used dietary supplement in the US, with 66% of customers choosing to buy it.

US nutrition and supplement market report 2022 to 2030

Market Dynamics

Market Growth Drivers Analysis

The average profit margin for the US nutrition and supplement market is 38%. Even though that is significantly lower than the industry-wide profit margin for pharmaceuticals, which is 76.5%, Supplement suppliers and distributors still benefit greatly from this. The typical supplement store, for instance, still earns over $100,000 annually. Demand from consumers is high for dietary supplements and nutrition in the US due to factors like aging populations, health and wellness trends, and rising public awareness of the advantages of a balanced diet.

With more businesses offering online sales and direct-to-consumer delivery, the growth of e-commerce and online shopping has opened up new opportunities for the sale and distribution of nutrition and dietary supplements. The market offers a wide variety of goods, such as functional foods, herbs, botanicals, sports nutrition products, and vitamins and minerals.

Market Restraints

The market for US dietary supplements may reach saturation at some point. Consumers in the US have access to more than 29,000 different dietary supplements, and every year, 1,000 new supplements are introduced to the market. Out-of-pocket expenses for patients who do not have insurance coverage for dietary supplements can be high and may act as a barrier to access for some people.

Competitive Landscape

Key Players

GNC Holdings (USA)
Herbalife Nutrition (USA)
Amway (USA)
Vitamin Shoppe (USA)
Nature's Bounty (USA)
Pfizer Inc
Bayer AG
Nestle Health Science

Notable Recent Deals

January 2023: A deal has been made for the Los Angeles-based private equity firm Butterfly to purchase Milk Specialties Global from another private equity firm (affiliates of American Securities LLC). Milk Specialties Global is a producer of nutritional ingredients for the health and wellness, performance nutrition, and functional food industries. The business is a vertically integrated ingredient producer with a focus on turning raw dairy ingredients like milk and liquid whey into functional ingredients with added value for the nutrition end markets. Its Human Nutrition division is said to be the biggest whey protein isolate producer in the world.

Healthcare Policies and Reimbursement Scenarios

The Dietary Supplement Health and Education Act (DSHEA) of 1994 established the Food and Drug Administration (FDA) as the market regulator for dietary supplements and nutrition in the US. Supplement manufacturers must comply with Good Manufacturing Practices (GMPs) to ensure the quality and safety of their products.

In general, dietary supplements are not covered by Medicare, the federal health insurance program for seniors and people with disabilities. If a doctor recommends them and if they are deemed medically necessary, Medicaid, a federal-state health insurance program for low-income people, may pay for a certain type of dietary supplement.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

US Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

Sports Nutrition
- Sports Food
- Sports Drinks
- Sports Supplements

Fat Burners
- Green Tea
- Fiber
- Protein
- Green Coffee
- Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?

Dietary Supplements
- Vitamins
- Minerals
- Enzymes
- Amino Acids
- Conjugated Linoleic Acids

Functional Foods
- Probiotics
- Omega-3
- Others

By Consumer Group (Revenue, USD Billion):

Infant
Children
Adults
Pregnant
Geriatric

By Formulation (Revenue, USD Billion):

Tablets
Capsules
Powder
Softgels
Liquid
Others

By Delivery Channel (Revenue, USD Billion):

Chemists/Pharmacists
Direct-to-Consumer Sales
E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.