US Breastfeeding Accessories Market Report 2023 to 2030

US Breastfeeding Accessories Market Analysis

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US Breastfeeding Accessories Market was valued at $1,054.20 Mn in 2023 and is predicted to grow at a CAGR of 4.80% from 2023 to 2030, to $1,463.70 Mn by 2030. The key drivers of this industry include High Breastfeeding Rates, Increasing Awareness and Education, and Technological Advancements. The industry is primarily dominated by Medala, Elvie, Willow Innovations, and Koninklijke Philips among others.

ID: IN10USMD030 CATEGORY: Medical Devices GEOGRAPHY: US AUTHOR: Sarita Yadav

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US Breastfeeding Accessories Market Executive Summary

US Breastfeeding Accessories Market was valued at $1,054.20 Mn in 2023 and is predicted to grow at a CAGR of 4.80% from 2023 to 2030, to $1,463.70 Mn by 2030.

Breastfeeding accessories are essential tools that aim to improve the overall breastfeeding experience for both mothers and babies, addressing various needs from comfort to convenience. Key categories include manual, electric, and hospital-grade breast pumps, which cater to different pumping needs and frequencies, while nursing pads and nipple shields provide comfort by managing milk leaks and protecting sore nipples. Breast shells help collect excess milk and shield sensitive areas, and milk storage containers ensure the safe storage of expressed milk. Nursing bras and covers offer support and discreet breastfeeding options, and breastfeeding pillows provide ergonomic support to both mother and baby during feeds. Additionally, nipple creams soothe and protect against irritation. These accessories not only enhance comfort and ease for mothers but also support health by preventing infections and maintaining milk quality, ultimately contributing to a more positive, manageable, and flexible breastfeeding experience.

In the US, over 80% of mothers initiate breastfeeding, but the duration and exclusivity rates vary due to factors like returning to work and perceived milk supply issues. Disparities in breastfeeding rates exist among different racial and ethnic groups. The use of breastfeeding accessories, such as breast pumps, nursing bras, nipple creams, and breast pads, is common, with these products widely available in stores and online. Owing to the Affordable Care Act (ACA), most private health insurance plans now cover breast pumps and related accessories, supporting increased accessibility.

The market is therefore driven by significant factors like high breastfeeding rates, increasing awareness and education, and technological advancements. However, high costs, inconsistent insurance coverage, and complexity and usability issues restrict the growth and potential of the market.

A prominent player in this field is Medala, in 2024, Medela AG launched a new line of breast pumps with smart technology for real-time tracking and personalized support, enhancing milk production and breastfeeding practices. Similarly, Elvie introduced an updated wearable breast pump featuring improved suction technology and longer battery life, offering greater comfort and efficiency based on user feedback. Other contributors include Willow Innovations, and Koninklijke Philips among others.

US Breastfeeding Accessories Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

High Breastfeeding Rates: Approximately 84% of new mothers in the US initiate breastfeeding in 2023 according to CDC, driving the demand for related accessories. This high initiation rate reflects strong support and commitment to breastfeeding, leading to increased sales of products that assist with the breastfeeding journey.

Increasing Awareness and Education: Growing awareness of the health benefits of breastfeeding encourages more mothers to seek out accessories that support their breastfeeding goals. Educational campaigns and support programs contribute to a higher adoption rate of breastfeeding accessories.

Technological Advancements: Innovations such as smart breast pumps and ergonomic designs have made breastfeeding accessories more user-friendly and efficient. These advancements meet the evolving needs of mothers, driving market growth and adoption.

Market Restraints

High Costs: The cost of high-quality breastfeeding accessories can be prohibitive for some families. With prices for premium products often exceeding $200, financial constraints can limit access and reduce market penetration.

Inconsistent Insurance Coverage: Coverage for breastfeeding accessories varies widely among health insurance plans. Many plans do not fully reimburse the cost of these items, making them less affordable for some families.

Complexity and Usability Issues: Some breastfeeding accessories are perceived as difficult to use or maintain, which can deter their adoption. Challenges with setup, cleaning, and operation may discourage mothers from using these products regularly.

Regulatory Landscape and Reimbursement Scenario

In the US, breastfeeding accessories are regulated by the FDA, with products like breast pumps, bottles, and nipple shields classified as medical devices undergoing rigorous approval processes to ensure safety and efficacy. The FDA also oversees the labeling and advertising of these products to prevent misleading claims. Additionally, some states may impose their regulations concerning the sale, distribution, or use of breastfeeding accessories.

Reimbursement for breastfeeding accessories is complex and varies widely. Many private health insurance plans cover breast pumps and related accessories, particularly for mothers with certain medical conditions or those who deliver prematurely, though coverage details vary. Medicaid mandates coverage for these accessories, with specifics differing by state. The Affordable Care Act (ACA) requires coverage of breast pumps without cost-sharing. Additionally, tax benefits for purchasing breastfeeding equipment may be available, though they are complex and subject to change, and in some states, Supplemental Nutrition Assistance Program (SNAP) benefits can be used for breastfeeding equipment.

Competitive Landscape

Key Players

Here are some of the major key players in the US Breastfeeding Accessories

Medela AG
Ameda, Inc.
Willow Innovations, Inc.
Koninklijke Philips N.V.
Elvie (Chiaro Technology)
Freemie
Spectra Baby
Newell Brands
Mama's Milk Wrap
Pigeon Corporation

1. Executive Summary
1.1 Device Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Regulatory Landscape for Medical Device
1.6 Health Insurance Coverage in Country
1.7 Type of Medical Device
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

US Breastfeeding Accessories Market Segmentation

By Product Type

Nipple Care Products
Breast Pumps
Breast Shells
Breastmilk Storage & Feeding Products
Others

By Distribution Channel

Online retail
Offline retail
Hospital pharmacies

By End User

Hospitals
Clinics
Homecare Settings
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

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How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

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Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.