UK Oral Care Market Analysis

UK Oral Care Market Executive Summary

The UK oral care market was valued at $916 Mn in 2022 and is estimated to expand at a CAGR of 4.2% from 2022 to 2030 and will reach $1273 Mn in 2030. Anemia is a medical disorder when the hemoglobin or red blood cell (RBC) level is below normal. The UK oral care market is a significant and growing segment of the healthcare industry. Oral care products are essential for maintaining good dental hygiene, preventing dental diseases, and promoting overall health and wellness.

The market encompasses a wide range of products, including toothpaste, toothbrushes, mouthwash, dental floss, and other oral care accessories. The toothpaste segment is the largest segment of the UK oral care market, accounting for over 60% of the total market share. Overall, the UK oral care market is a dynamic and fast-growing segment of the healthcare industry, driven by changing consumer preferences and growing awareness of the importance of oral health.

Market Dynamics

Market Growth Drivers

There is a growing awareness among consumers about the importance of maintaining good oral health to prevent dental diseases such as tooth decay, gum diseases, and bad breath. According to the study, the number of adults who visited the dentist for a routine check-up in the UK increased from 20.7 Mn in 2011 to 22.3 Mn in 2020. This increased awareness of oral health is driving the demand for oral care products. The UK has an aging population, with a growing number of people over the age of 65.

According to the Office for National Statistics, the proportion of the UK population aged 65 years and over increased from 15% in 1985 to 18% in 2020. Older people tend to have more dental problems and require more dental care, which is driving the demand for oral care products. The UK oral care market is also being driven by rising demand for cosmetic dentistry. This growth is driven by the increasing popularity of teeth whitening, dental veneers, and orthodontic treatments. The UK oral care market is also benefiting from technological advancements in the industry, particularly in the electric toothbrush segment. According to a report by Euromonitor International, sales of electric toothbrushes in the UK increased by 14% in 2020, driven by the launch of new and innovative products such as smart toothbrushes.

Market Restraints

There is a lack of standardization in the oral care market, which makes it challenging to compare products and gather meaningful data. Different companies use different criteria to measure the effectiveness of their products, and there is no standard method for evaluating the overall oral health of consumers. Much of the data on oral health comes from self-reported surveys, which can be subject to bias and inaccuracies. Consumers may overestimate or underestimate their oral health practices or may not report accurately on their use of oral care products. The UK oral care market is fragmented, with many different companies offering a wide range of products.

Competitive Landscape

Key Players

• Wisdom Toothbrushes
• Curaprox UK
• Oralieve
• DenTek
• Lush
• UltraDEX
• Waken
• 3M oral care
• Splat Oral Care
• Dentocare
•  Oral Health Foundation

Healthcare Policies and Regulatory Landscape

The UK oral care market is regulated by a range of policies and regulations aimed at ensuring the safety and efficacy of oral care products and promoting good oral health.

1. Medicines and Healthcare Products Regulatory Agency (MHRA) is the UK's regulatory agency for medical devices and medicines, including oral care products. The agency is responsible for ensuring that these products meet safety, quality, and efficacy standards
2. General Dental Council (GDC) is the regulatory body for dental professionals in the UK. It sets standards for dental education and training and regulates the dental profession to ensure that patients receive safe and high-quality care
3. British Dental Association (BDA) is the professional association for dentists in the UK. It works to promote good oral health and supports dental professionals by providing education, training, and guidance on best practices
4. National Institute for Health and Care Excellence (NICE) is an independent body that provides guidance on the use of medicines, treatments, and technologies in the NHS. It provides evidence-based recommendations to ensure that treatments and interventions are cost-effective and clinically effective

The UK's oral care market is also subject to regulations set by the European Union, including the Medical Devices Regulation and the Cosmetics Regulation, which set standards for the safety, quality, and efficacy of medical devices and cosmetics, including oral care products.

Reimbursement Scenario

In the UK, reimbursement for oral care products and services is primarily provided through the National Health Service (NHS). The NHS provides dental care to eligible patients free of charge or at a subsidized cost. The NHS provides a range of dental services, including routine check-ups, fillings, extractions, and orthodontic treatment. These services are provided free of charge or at a subsidized cost to eligible patients, including children, pregnant women, and people on low incomes.

Patients who are not eligible for NHS dental services can opt for private dental care, which is not covered by the NHS. Private dental care includes a range of services, such as cosmetic dentistry, implants, and teeth whitening. Patients pay for these services out of pocket, and reimbursement is not available. Some patients choose to purchase dental insurance, which can help cover the cost of dental care, including routine check-ups, fillings, and other treatments. Dental insurance policies vary in coverage and cost, and reimbursement depends on the specific policy and provider. Some employers offer dental plans as part of their employee benefits package. These plans can provide coverage for routine dental care and some treatments, with the cost shared between the employer and employee.