UAE Breastfeeding Accessories Market Report 2023 to 2030

UAE Breastfeeding Accessories Market Analysis

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UAE Breastfeeding Accessories Market was valued at $12.55 Mn in 2023 and is predicted to grow at a CAGR of 7.80% from 2023 to 2030, to $21.23 Mn by 2030. The key drivers of this industry include growing awareness, healthcare advancements, and e-commerce growth. The industry is primarily dominated by Medala, Elvie, Willow Innovations, and Koninklijke Philips among others.

ID: IN10AEMD030 CATEGORY: Medical Devices GEOGRAPHY: UAE AUTHOR: Sarita Yadav

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UAE Breastfeeding Accessories Market Executive Summary

UAE Breastfeeding Accessories Market was valued at $12.55 Mn in 2023 and is predicted to grow at a CAGR of 7.80% from 2023 to 2030, to $21.23 Mn by 2030.

Breastfeeding accessories are essential tools that aim to improve the overall breastfeeding experience for both mothers and babies, addressing varioUAE needs from comfort to convenience. Key categories include manual, electric, and hospital-grade breast pumps, which cater to different pumping needs and frequencies, while nursing pads and nipple shields provide comfort by managing milk leaks and protecting sore nipples. Breast shells help collect excess milk and shield sensitive areas, and milk storage containers ensure the safe storage of expressed milk. Nursing bras and covers offer support and discreet breastfeeding options, and breastfeeding pillows provide ergonomic support to both mother and baby during feeds. Additionally, nipple creams soothe and protect against irritation. These accessories not only enhance comfort and ease for mothers but also support health by preventing infections and maintaining milk quality, ultimately contributing to a more positive, manageable, and flexible breastfeeding experience.

In the UAE, breastfeeding initiation rates are high, with 92.6% among Emirati mothers and even higher among non-Emirati mothers (95.1% for Arab and 95.4% for non-Arab). Exclusive breastfeeding rates are lower, with 44.3% of infants in Abu Dhabi exclusively breastfed for the first six months, and rates drop from 76.5% on day 1 to 13.3% at 6 months. The median duration for "any breastfeeding" is 12 months, but exclusive breastfeeding lasts only 3 months. Additionally, 89% of children aged 6 months and above receive complementary feeding, with 21.7% experiencing it before 6 months.

The market is therefore driven by significant factors like growing awareness, healthcare advancements, and e-commerce growth. However, high costs, limited awareness in rural areas, and economic fluctuations restrict the growth and potential of the market.

A prominent player in this field is Medala, in 2024, Medela AG launched a new line of breast pumps with smart technology for real-time tracking and personalized support, enhancing milk production and breastfeeding practices. Similarly, Elvie introduced an updated wearable breast pump featuring improved suction technology and longer battery life, offering greater comfort and efficiency based on user feedback. Other contributors include Willow Innovations, and Koninklijke Philips among others.

UAE Breastfeeding Accessories Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Growing Awareness: Enhanced public awareness of the benefits of breastfeeding has driven demand for related accessories. In 2023, a 15% increase in awareness campaigns and health initiatives reflected a growing emphasis on breastfeeding education, contributing to higher accessory sales.

Healthcare Advancements: Improved healthcare infrastructure and prenatal education have facilitated breastfeeding. Between 2020 and 2023, access to lactation consultants in hospitals increased by 20%, providing new mothers with valuable support and increasing the use of breastfeeding accessories.

E-commerce Growth: The expansion of online shopping has made breastfeeding accessories more accessible. In 2023, e-commerce sales for these products surged by 25%, driven by the convenience and variety available through online platforms.

Market Restraints

High Costs: Premium breastfeeding accessories come with high price tags, which can limit their accessibility. From 2022 to 2023, prices for these accessories increased by 12%, making them less affordable for some consumers.

Limited Awareness in Rural Areas: Awareness and availability of breastfeeding accessories are lower in rural areas compared to urban centers. In 2023, adoption rates in rural areas were 20% lower than in urban areas, restricting market growth.

Economic Fluctuations: Economic instability, including a 5% inflation rate in the UAE in 2023, can affect consumer spending on non-essential items like breastfeeding accessories. This economic pressure can lead to reduced sales and market growth.

Regulatory Landscape and Reimbursement Scenario

In the UAE, the Ministry of Health (MOH) oversees the regulation of medical devices, including breastfeeding accessories. The regulatory framework is evolving to align with international standards such as those from the FDA and the European Union. Manufacturers and importers must register their products with the MOH, and there are specific guidelines for labeling and advertising to ensure accurate consumer information.

Reimbursement for breastfeeding accessories in the UAE varies. Public health insurance coverage for these products may be limited, while private health insurance plans offer differing levels of coverage based on the policy and provider. As a result, consumers frequently incur out-of-pocket expenses for breastfeeding accessories despite the availability of insurance options.

Competitive Landscape

Key Players

Here are some of the major key players in the UAE Breastfeeding Accessories

Medela AG
Ameda, Inc.
Willow Innovations, Inc.
Koninklijke Philips N.V.
Elvie (Chiaro Technology)
Freemie
Spectra Baby
Pigeon Corporation
Hygeia Health
Pigeon Corporation

1. Executive Summary
1.1 Device Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Regulatory Landscape for Medical Device
1.6 Health Insurance Coverage in Country
1.7 Type of Medical Device
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

UAE Breastfeeding Accessories Market Segmentation

By Product Type

Nipple Care Products
Breast Pumps
Breast Shells
Breastmilk Storage & Feeding Products
Others

By Distribution Channel

Online retail
Offline retail
Hospital pharmacies

By End User

Hospitals
Clinics
Homecare Settings
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.