UAE Breast Pump Market Report

UAE Breast Pump Market Executive Summary

The UAE Breast Pump Market is at around $14.7 Mn in 2023 and is projected to reach $27.9 Mn in 2030, exhibiting a CAGR of 9.6% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may be also used to address a range of challenges parents may encounter during breast feeding, including difficulties latching, separation from an infant in intensive care, to feed an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The UAE Breast Pump Market is driven by significant factors such as the rising female workforce, technological advancements, and consumer awareness. However, adherence to stringent regulations, physical discomfort, and negative societal perceptions of breast pumps restrict the growth and potential of the market.

The major players of the UAE Breast Pump Market are Ardo, Nubeca, Playtex, Ameda, Avent, and Evenflo, among others.

Market Dynamics

Market Growth Drivers

Rising Female Workforce: In the UAE, where women now make up 34.6% of the workforce up from 32.5% in 2023, the breast pump market is expanding. Increased female participation in the workforce drives demand for solutions that balance work and family life. Breast pumps offer convenience and flexibility for working mothers, supported by favorable workplace policies and recognition of breastfeeding benefits, fueling market growth.

Technological Advancements: Technological advancements in breast pumps have significantly enhanced performance and user experience. Modern pumps feature quieter, more efficient motors, adjustable suction levels, and speeds to mimic natural feeding rhythms. Innovations like smart pumps with mobile app connectivity for tracking and monitoring further improve comfort and effectiveness, boosting satisfaction and adoption rates, and driving market growth.

Consumer Awareness: In the UAE, rising consumer awareness about breast pumps is driving market growth. Increased recognition of breastfeeding benefits and modern pump technologies, supported by educational campaigns and healthcare endorsements, enhances understanding and confidence. This leads more parents to choose breast pumps, boosting demand and expanding the market.

Market Restraints

Adherence to Strict Regulations: In the UAE, adherence to medical device regulations can pose a restraint on the growth of the breast pump market. Stringent regulatory requirements, including rigorous standards for safety, efficacy, and quality, can create barriers to market entry and increase the cost of compliance for manufacturers. Ensuring that breast pumps meet these regulations involves extensive testing, certification processes, and ongoing monitoring, which can be both time-consuming and expensive. These regulatory challenges can limit the availability of products, hinder market expansion, and potentially increase costs for consumers, thereby impacting overall market growth in the region.

Physical Discomfort: In the UAE, physical discomfort from extended use of breast pumps represents a notable barrier to market growth. Prolonged use can result in problems like soreness, irritation, or pain, especially if the pump is not properly fitted or used correctly. This discomfort can discourage regular use, affecting the pump's effectiveness and leading to user dissatisfaction. As a result, negative experiences may decrease consumer interest and hinder the adoption of breast pumps, thereby slowing market expansion in the region.

Negative Societal Perceptions: Negative judgments and perceptions surrounding the use of breast pumps can act as a significant restraint on market growth. Cultural and societal views regarding the use of breast pumps as a deviation from traditional breastfeeding practices, leading to stigmatization and perceptions of inadequacy. This can create feelings of guilt or embarrassment among mothers who opt to use breast pumps, affecting their willingness to invest in such products. Additionally, the lack of widespread acceptance and understanding of the benefits of breast pumps further hinder their adoption. As a result, these negative perceptions can limit market growth and reduce the overall demand for breast pumps in the UAE.

Regulatory Landscape and Reimbursement Scenario

In UAE, the Ministry of Health and Prevention (MoHAP) is the federal regulatory authority responsible for overseeing the healthcare system. It plays a critical role in safeguarding public health by ensuring the safety, quality, and efficacy of the medicines. In addition to MoHAP, other regulatory bodies that oversee licenses, register different types of products, and create healthcare policies and guidelines for hospitals and pharmacies are the Dubai Health Authority (DHA) and the Health Authority Abu Dhabi (HAAD).

The pharmaceuticals require approval before importing, selling or marketing in the UAE. Registration of pharmaceutical products is a complex process which requires extensive documentation and several requirements to be fulfilled by the companies. The overall approval process for pharmaceuticals and medical devices involves classification, application submission, review, and potential inspection. Depending on the device’s complexity and the application’s thoroughness, the evaluation procedure may take up to 45 working days.

The UAE’s healthcare reimbursement landscape involves a mix of public and private insurance. In the public sector, Government funds and taxes collected from patients with required insurance are frequently used to reimburse public hospitals and clinics. In the private sector, private insurance providers employ a range of techniques, including: Fee-For-Service (FFS) which pays medical professionals according to the services they offer (e.g., consultation, operation); the Diagnosis Related Groups (DRGs) defines a set fee for the treatment of a certain illness. Lastly, through the Managed Care, individuals with insurance might receive discounted treatments from networks of healthcare providers.

Competitive Landscape

Key Players

Here are some of the major key players in the UAE Breast Pump Market:

• Ardo
• Nubeca
• Playtex
• Ameda
• Avent
• Evenflo
• Hygeia
• Willow
• Perifit
• Kimetech GmbH