Turkey Home Healthcare Market Analysis

Turkey Home Healthcare Market Analysis


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The Turkey home healthcare market was valued at $2.9 Bn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 8.43% from 2022 to 2030 and will reach $5.54 Bn in 2030. One of the main reasons propelling the growth of this market is due to increase in chronic disease, and the aging population. The market is segmented by component and product. Some key players in this market are Turkish Cypriot Homecare, Care in Turkey, Turkey Home care, and Sağlık Garanti Home healthcare.

ID: IN10TRHS010 CATEGORY: Healthcare Services GEOGRAPHY: Turkey AUTHOR: Nandini Shah

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Turkey Home Healthcare Market Executive Summary

The Turkey home healthcare market was valued at $2.90 Bn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 8.43% from 2022 to 2030 and will reach $5.54 Bn in 2030. With the growing elder population, the incidence of chronic diseases, and rising hospital expenditures, home care services (HCS) have become an important element of healthcare in Turkey.

The home healthcare market in Turkey is growing, driven by an aging population, a rising incidence of chronic diseases, and a growing demand for cost-effective and convenient healthcare solutions. Companies operating in the Turkish home healthcare market offer a wide range of services, including medical equipment provision, rehabilitation services, nursing care, and home-based medical procedures. Home healthcare, a landmark health service in Turkey's once-broken healthcare system, is celebrating its ninth year. Since its inception in 2010, the program has reached millions of patients who have received free care without having to leave their homes. The program, which began with 66,000 patients in a few towns in its initial year, is currently functioning throughout the country and aims to achieve more reforms in healthcare services neglected by previous governments. According to data, 90,000 patients were enrolled as beneficiaries of the home care system in the first of 2019.

turkey home healthcare market analysis

Market Dynamics

Market Growth Drivers

In Turkey, Many patients are choosing home healthcare services over hospital-based care due to greater comfort and flexibility. The rising costs of traditional healthcare services are making home healthcare more attractive to patients and their families. The Turkish government has implemented various programs to encourage and support the development of the home healthcare sector. Technological advancements have made healthcare devices portable, user-friendly, and more convenient for patients at home or traveling. The introduction of newer technologies in this market has greatly boosted the current communication flow between patients and healthcare providers, enabling better, faster, and more effective care. Turkey has a rapidly aging population, which is driving demand for home healthcare services. Also, home care services increase accessibility to preventative healthcare and minimize stress for patients and family members.

Market Restraints

There is a shortage of trained and qualified healthcare professionals, including doctors, nurses, and therapists, to provide home healthcare services. There is a lack of standardization in the home healthcare sector in Turkey, making it difficult for patients to access quality care. Many insurance plans in Turkey do not cover home healthcare services, making it difficult for patients to access the care they need. The lack of skilled nursing personnel with a compassionate attitude is anticipated to slow the rate of expansion of the Turkey home healthcare market.

Competitive Landscape

Key Players

  • Turkish Cypriot Homecare
  • Care in Turkey
  • Turkey Home Care
  • Sağlık Garanti Home Healthcare

Healthcare Policies and Regulatory Landscape

Home health care is governed by the Ministry of Health and its subsidiary institutes' Regulation to Provide Home Health Care Services. Long-term care delivery that is integrated Although home healthcare services are intended for the general population, the vast majority of consumers are elderly. Local governments are responsible for the home and social services. The Ministry of Labour and Social Security also has a role in long-term care, albeit confined to managing and operating various social security systems through the Social Security Institute. Managing insurance money for old-age pensions and social support for low-income individuals and families is very important. Municipalities receive direct financial transfers from the Ministry of Family, Labour, and Social Services in order to promote home care and home support services and reduce hospitalization.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Home Healthcare Market Segmentation

By Device Type (Revenue, USD Billion):

Based on the Device Type the market is segmented into Testing, Screening, Monitoring Devices, Therapeutic Home Healthcare Devices, and Mobility Assist.

  • Testing, Screening, and Monitoring Device
  • Blood Glucose Monitors
  • Blood Glucose Monitors
  • Blood Pressure Monitors
  • Heart Rate Monitors
  • Temperature Monitors
  • Sleep Apnea Monitors
  • Coagulation Monitors
  • Ovulation and Pregnancy Test Kits
  • Pulse Oximeters
  • Home Hemoglobin A1C Test Kit
  • Therapeutic Home Healthcare Devices
  • Oxygen Delivery Systems
  • Nebulizers
  • Ventilators
  • Sleep Apnea Therapeutic Devices
  • Wound Care Products
  • IV Equipment
  • Dialysis Equipment
  • Insulin Delivery Devices
  • Inhalers
  • Other Therapeutic Products (ostomy devices, automated external defibrillators (AEDs)
  • Mobility Assist
  • Walkers and Rollators
  • Wheelchairs
  • Canes
  • Crutches
  • Mobility Scooters

By Service Type (Revenue, USD Billion):

  • Skilled Nursing Services
  • Rehabilitation Therapy Services
  • Hospice and Palliative Care Services
  • Unskilled Care Services
  • Respiratory Therapy Services
  • Infusion Therapy Services
  • Pregnancy Care Services?

By Indication Type (Revenue, USD Billion):

  • Cardiovascular Disorders & Hypertension
  • Diabetes
  • Respiratory Diseases
  • Pregnancy
  • Mobility Disorders
  • Hearing Disorders
  • Cancer
  • Wound Care
  • Other Indications (sleep disorders, kidney disorders, neurovascular diseases, and HIV)

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 15 February 2023
Updated by: Dhruv Joshi

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