Turkey Digital Health Market Analysis Report 2022 to 2030

Turkey Digital Health Market Analysis

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Turkey's Digital Health market is projected to grow from $1.69Bn in 2022 to $6.83Bn by 2030, registering a CAGR of 19.1% during the forecast period of 2022-2030. The market will be driven by the increasing adoption of technology by the dynamic population of Turkey and the rising investments. The market is segmented by solution, by deployment & by end-use. Some of the major players include Medtronic, Siemens Healthineers & Türk Telekom.

ID: IN10TRDH005 CATEGORY: Digital Health GEOGRAPHY: Turkey

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Turkey Digital Health Market Executive Summary

Turkey's Digital Health market is projected to grow from $1.69Bn in 2022 to $6.83Bn by 2030, registering a CAGR of 19.1% during the forecast period of 2022-30. Total healthcare expenditure raised by 24.3% in 2020 in Turkey though the %GDP was 5.5% which is still lower than the average for countries in the Organisation for Economic Co-operation and Development (OECD), which is around 8.8%. Turkey has been striving in recent years to raise healthcare spending.

To enhance access to healthcare services, boost efficiency, and decrease costs, the government has been adopting e-health programs. The Ministry of Health has created an electronic patient record system that enables healthcare practitioners to share patient information, and there are various telemedicine projects in place. In order to streamline the healthcare procedure, the government has also created an e-prescription system and an e-referral system. Turkey also has a developing market for wearable gadgets and health applications, as well as an increasing number of hospitals that use electronic health data.

turkey digital health market analysis

Market Dynamics

Market Growth Drivers

One key factor is the increasing adoption of digital technologies within the healthcare industry. In Turkey, the total number of internet users is close to 70 million which is 82% of its entire population. It has a young and dynamic population that adapts to technology to a great extent. Turkey's favorable demographics and expanding middle class with more disposable money for healthcare services are also contributing to the market's growth.

Turkey's location as a bridge between Europe and Asia also makes it a hub for digital health innovation and investment. Furthermore, the private sector has been investing in digital health in Turkey, with several start-ups and businesses developing digital solutions for the healthcare industry. Companies such as Hackquarters have been supporting start-ups in upscaling their business via training & mentoring support. Moreover, growing healthcare expenses and the demand for cost-effective solutions are propelling the market. Healthcare professionals and patients are becoming more aware of the benefits of digital health, which is fuelling the market growth.

Market Restraints

One of the most significant issues is a lack of digital health infrastructure and connection in some parts of the country. This can make access to digital health services challenging for healthcare practitioners and patients in these places. Another impediment is the government's limited funding for digital health programs, which can make it difficult for healthcare providers to integrate new technology. Moreover, privacy and security concerns about the use of digital health technologies, as well as the restricted availability of local digital health solutions and services, might serve as market obstacles.

Competitive Landscape

Key Players

Medtronic: A global leader in healthcare, offering digital health solutions
Siemens Healthineers: A global provider of, medical imaging, and laboratory diagnostics offering digital health solutions
Philips: A worldwide health technology leader that provides digital health solutions for telemedicine, imaging, and patient monitoring
GE Healthcare: A leading provider of medical imaging, health monitoring, and digital health solutions throughout the world
Türk Telekom (TUR): A prominent Turkish telecommunications business that offers digital health services including telemedicine and remote patient monitoring. Turkish telecommunications business that offers digital health services including telemedicine and remote patient monitoring.
Medikalpark (TUR): A Turkish digital health platform that provides services such as online appointment scheduling, electronic prescriptions, and telemedicine

Healthcare Policies, Regulatory Landscape & Reimbursement Scenario

In Turkey, the Ministry of Health is in charge of developing and implementing digital health policy. The Ministry of Health also collaborates with other government departments to encourage the use of digital health technology in the country, including the Ministries of Industry and Technology and Transportation and Infrastructure.

In February 2019, The Ministry of Health inked a new five-year collaboration agreement with the Healthcare Information and Management Systems (HIMSS) Society to provide worldwide accreditation for the use of IT in hospitals, with the goal of creating and spreading the "digital" and "paperless" hospital model. The "e-Health Transformation Program" was another effort that intended to build an electronic health record system for all residents by 2023.

Universal Health Coverage (UHC) was formed by integrating participants under a single system, making health care available for everyone through a single set of benefits. However, digital health services are generally not covered by the national health insurance system and are in the developing stages at the moment.

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Digital Health Market Segmentation

The Digital Health Market is segmented as mentioned below:

By Solution (Revenue, USD Billion):

Software
Services

By Deployment (Revenue, USD Billion):

Cloud-based
On-premises

By End-use (Revenue, USD Billion):

Diagnostic Centres
Healthcare Payers
Healthcare Research Centres
Hospitals & Clinics
Nursing Care Centres
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.