South Africa Nutritional Supplements Market Analysis

South Africa Nutritional Supplements Market Analysis


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By 2030, it is anticipated that the South Africa Nutritional and Supplements market will reach a value of $xx Bn from $2.48 Bn in 2022, growing at a CAGR of xx% during 2022-2030. The nutritional supplements market in South Africa is primarily dominated by local players such as Solal Technologies Aspen Pharmacare and Adcock Ingram. The market for nutrition and supplements in South Africa is primarily driven by an inclination towards better health infrastructure, government regulations and increasing consumer awareness of health and lifestyle. The South Africa nutrition and supplements market in South Africa is segmented by Type, Product, application, and Distribution Channel.

ID: IN10ZAON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: South Africa AUTHOR: Dr. Vishwa Modhia

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South Africa Nutritional and Supplements Market Analysis Summary

By 2030, it is anticipated that the South Africa Nutritional and Supplements market will reach a value of $xx Bn from $2.48 Bn in 2022, growing at a CAGR of xx% during 2022-2030.

South Africa is an upper-middle-income developing country located at the southern tip of the African continent. In South Africa, nearly half of the population, or 46 %, consumes some type of nutritional supplement daily. Those who do not use supplements gave various explanations for their decision. About 22% said they were unsure about which supplements to take, and 18% said the prices were too costly. Vitamins and minerals are the most often utilised dietary supplements in South Africa, followed by herbal and traditional supplements and speciality supplements such as omega-3s and probiotics. Sports nutrition supplements such as protein powders, amino acids, and pre-workouts are also becoming more popular.

South Africa has a mixed economy with a mix of private freedom and centralised economic planning and government regulation. The South African government devotes 8.6 % of its GDP to healthcare.

South Africa Nutrition and Supplements Market Analysis

Market Dynamics

Market Growth Drivers Analysis

Over the previous five years, online sales in web retailers and supplement websites have expanded considerably. The obstacles to entry are low, and website operators can sell supplement goods without obtaining a licence. Supplement goods can be sold by affiliate marketers without the need for manufacture or storage. South Africa is also a member of the Southern African Development Community (SADC), which has its own food and dietary supplement legislation. With a large, young population, South Africa has good regional economic and political power. These factors have the potential to increase South Africa's nutrition and supplement business.

Market Restraints

Nutritional supplements may not be widely available in specific areas of South Africa, or may only be supplied through a restricted number of outlets, limiting overall market availability. Concerns have been raised about the safety and quality of dietary supplements sold in South Africa. The South African Health Products Regulatory Authority (SAHPRA) initiated a campaign in 2019 to combat unlawful and hazardous dietary supplements, which are frequently marketed online and in informal marketplaces. South Africa is dealing with difficulties such as poverty, expanding disparities, and high unemployment (especially among young people). It also has a labour shortage and a tight labour market. These factors may deter new entrants into the South African nutrition and supplement market.

Competitive Landscape

Key Players

  • Adcock Ingram (ZAF)
  • Aspen Pharmacare (ZAF)
  • Solal Technologies (ZAF)
  • NPL (Nutrition Performance Lifestyle) (ZAF)
  • USN (Ultimate Sports Nutrition) (ZAF)
  • GNC
  • GlaxoSmithKline

Healthcare Policies and Reimbursement Scenarios

Nutritional supplements or health supplements are a type of Complementary medicine in South Africa. The Medicines and Related Substances Act of 1965 is the applicable legislative framework (Act No. 101 of 1965). The South African Health Products Regulatory Authority (SAHPRA) is the regulatory authority in charge of nutrition and supplement rules in South Africa. The South African Health Products Regulatory Authority (SAHPRA) is in charge of regulating the safety, efficacy, and quality of food and dietary supplements sold in South Africa. Setting standards for the content, labelling, and advertising of food and dietary supplements, as well as conducting inspections and enforcing rules, are all part of the job. Aside from SAHPRA, the South African Bureau of Standards (SABS) regulates nutrition and supplement goods in South Africa.

In South Africa, there is no national policy or government organisation in charge of reimbursing nutrition and supplement expenses. However, under certain conditions, some private health insurance companies in South Africa may give coverage for some supplements and nutritional goods. In order to get reimbursed for a nutritional supplement in South Africa, you must first receive a prescription from a healthcare expert and then purchase the supplement from a certified pharmacy or medical supply store. You must next submit a reimbursement claim to your health insurance provider, together with the prescription and any other paperwork requested by the insurance plan.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

South Africa Nutritional and Supplements Market Segmentation

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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The South African Health Products Regulatory Authority (SAHPRA) is the regulatory authority in charge of nutrition and supplement rules in South Africa.

In South Africa, there is no national policy or government organisation in charge of reimbursing nutrition and supplement expenses. However, under certain conditions, some private health insurance companies in South Africa may give coverage for some supplements and nutritional goods.

The nutritional supplements market in South Africa is primarily dominated by local players such as Solal Technologies Aspen Pharmacare and Adcock Ingram.


Last updated on: 14 February 2024
Updated by: Ritu Baliya

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