Singapore Mental Health Apps Market Analysis

Singapore Mental Health Apps Market Analysis


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The Singapore Mental Health Apps Market was valued at $7.44 Mn in 2023 and is predicted to grow at a CAGR of 15.8% from 2023 to 2030, to $20.77 Mn by 2030. The key drivers of this industry include increasing smartphone penetration, rising awareness, and government support. The industry is primarily dominated by players such as Calm, Happify, Headspace, and MindFi among others.

ID: IN10SGDH157 CATEGORY: Digital Health GEOGRAPHY: Singapore AUTHOR: Aashwi Mehta

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Singapore Mental Health Apps Market Executive Summary

The Singapore Mental Health Apps Market was valued at $7.44 Mn in 2023 and is predicted to grow at a CAGR of 15.8% from 2023 to 2030, to $20.77 Mn by 2030.

Mental health apps are software applications designed for computers, tablets, and smartphones that aid in improving cognitive and emotional health. These apps can be used independently or alongside traditional therapies to assist individuals in managing mental health issues such as depression, anxiety, and insomnia. They provide features like access to synchronous or asynchronous support from mental health professionals through live chat, video, or phone calls. Additionally, these apps promote behavioral changes such as mindfulness and meditation to enhance overall well-being.

The National Population Health Survey (NPHS) reported an increase in the prevalence of poor mental health from 13.4% in 2020 to 17% in 2022. Youths aged 18-29 years (25.3%) were the largest population subgroup in the survey, with poor mental health. The market is driven by significant factors like increasing smartphone penetration, rising awareness, and government support. However, limited integration, data security and privacy, and strict regulations restrict the growth and potential of the market.

Prominent players in this field include Calm, Happify, Headspace, and MindFi among others.

Singapore Mental Health App Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Increasing Smartphone Penetration: In 2023, the number of smartphone users in Singapore was estimated to reach 5.72 Mn, with a forecast of 99.4 percent of the population using the device by 2026. It acts as a market driver by offering a large user base for mobile health apps, particularly those for mental health.

Rising Awareness: Government efforts and media coverage, which are raising public awareness and understanding of mental health concerns, encourage people to seek assistance through easily available channels like mental health apps.

Government Support: The National Mental Health Blueprint and the Beyond the Label campaign, which encourages mental health awareness and the use of digital solutions, are two examples of mental health projects that the Singaporean government actively supports. It drives the mental health app market by enhancing mental health systems nationwide, increasing the availability and integration of digital mental health solutions, and boosting public awareness and support for mental health care.

Market Restraints

Limited Integration: The Singapore mental health app market is constrained by its limited integration with traditional healthcare systems. This prevents easy coordination and collaboration between digital mental health solutions and traditional healthcare providers, which could otherwise improve accessibility and adoption among users looking for comprehensive mental healthcare.

Data Security and Privacy: Concerns about the privacy and security of sensitive personal data collected by mental health apps can deter potential users from adopting these technologies which can restrict the market.

Strict Regulations: The market for mental health apps is restrained by regulations such as the Penal Code and Personal Data Protection Act applicable in Singapore. This regulatory framework might limit the market's total growth by hindering development, raising operating expenses, and creating obstacles to the entry of new apps.

Regulatory Landscape and Reimbursement Scenario

Singapore takes a layered and coordinated approach when it comes to healthcare regulation – there are wider legislations such as the Penal Code and Personal Data Protection Act that are applicable to Singapore; legislations such as the Health Products Act that are applicable to the various health products and devices; the Private Hospitals and Medical Clinics Act (PHMCA) moving towards the Healthcare Services Act (HCSA) for regulating the healthcare services. Dementia, and mental health conditions such as schizophrenia, major depression, bipolar disorder and anxiety are in the list of conditions covered by the Medisave for Chronic Disease Management Programme (CDMP). MediShield Life is a basic health insurance plan under which inpatient psychiatric treatment can be claimed.

Competitive Landscape

Key Players

Here are some of the major key players in the Singapore Mental Health App Market:

  • Calm
  • Happify
  • Headspace
  • MindFi
  • TalkSpace
  • Self-Care on the Go
  • Intellect
  • Fabulous
  • Smiling Mind
  • Safe Space

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Singapore Mental Health App Market Segmentation

By Platform

  • Android
  • iOS
  • Others

By Usage

  • Stress
  • Anxiety
  • Insomnia
  • Meditation
  • Others

By Subscription Model

  • Free apps
  • Freemium apps
  • Paid apps

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 11 July 2024
Updated by: Anish Swaminathan

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