Saudi Arabia Breast Pump Market Report

Saudi Arabia Breast Pump Market Executive Summary

The Saudi Arabia Breast Pump Market is at around $50 Mn in 2023 and is projected to reach $98 Mn in 2030, exhibiting a CAGR of 10.1% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may be also used to address a range of challenges parents may encounter during breast feeding, including difficulties latching, separation from an infant in intensive care, to feed an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Saudi Arabia Breast Pump Market is driven by significant factors such as the improving healthcare infrastructure, growing consumer awareness, and rising disposable incomes. However, high cost, lack of insurance coverage, and stigma and embarrassment restrict the growth and potential of the market.

The major players of the Saudi Arabia Breast Pump Market are Microlife, Nubeca, Nuby, Bistos, Ameda, Avent, Evenflo, Pigeon, Playtex, and Horigen.

Market Dynamics

Market Growth Drivers

Improving healthcare infrastructure: Advancements in healthcare infrastructure have significantly boosted maternal and infant health, resulting in increased demand for breast pumps. Enhanced healthcare facilities now offer better lactation support, education, and awareness about breastfeeding benefits, encouraging more mothers to opt for breast pumps. Additionally, the expansion of healthcare services in developing regions has made breast pumps more accessible and affordable, promoting market growth and allowing more mothers to breastfeed conveniently.

Growing consumer awareness: Increasing consumer awareness is key to the breast pump market's growth. Widely available information from healthcare providers, online resources, and social media encourages more mothers to use breast pumps. Support from health organizations and government initiatives, alongside flexible parenting and workplace policies, further drives adoption and fuels market expansion.

Rising disposable incomes: In Saudi Arabia, with a disposable income of $13.86k, the breast pump market is growing as families increased financial flexibility allows them to invest in high-quality healthcare products. Higher disposable incomes enhance affordability, raise health awareness, and drive demand for advanced breast pump models, prompting manufacturers to innovate and expand their offerings.

Market Restraints

High Cost: The high cost of advanced breast pumps can significantly impede market growth. Although these pumps offer desirable features such as hands-free operation, advanced technology, and enhanced efficiency, their steep prices make them unaffordable for many budget-conscious consumers. This issue is particularly pronounced in rural areas and regions where healthcare reimbursement for breastfeeding equipment is limited, resulting in the loss of potential buyers and constraining market expansion.

Lack of Insurance Coverage: In Saudi Arabia, where many healthcare costs are paid directly by individuals, the lack of insurance coverage for breast pumps restricts their accessibility and affordability for a large segment of the population. This financial obstacle discourages potential buyers from purchasing breast pumps, particularly affecting lower-income families. The absence of comprehensive insurance support prevents the breast pump market in Saudi Arabia from achieving its full potential.

Stigma and Embarrassment: The stigma and embarrassment surrounding breast pump use can significantly restrict the growth of the breast pump market. Negative social and cultural attitudes towards breastfeeding and the use of breast pumps can discourage women from using these devices, especially in public or workplace environments. Issues such as discomfort with the pump's visibility, fears of being judged, and insufficient support from employers and society contribute to this reluctance. These societal views can impede wider adoption and acceptance of breast pumps, thereby limiting market expansion.

Regulatory Landscape and Reimbursement Scenario

The regulatory authority in charge of the pharmaceuticals in the Saudi Arabia is the Saudi Food and Drug Authority (SFDA). It is responsible for ensuring the safety and efficacy of drugs and other health related products sets post-marketing criteria and controls the distribution of pharmaceutical products in Saudi Arabia.

Clinical Trial Administration was formed in 2009 and its primary responsibilities are to evaluate the clinical trials protocol, conduct inspections based on Good Clinical Practice (GCP), and maintain the Saudi Clinical Trial Registry (SCTR). The applications submitted by the pharmaceutical companies is verified by the SFDA to ensure compliance with rules and completeness after rigorous assessment, testing, and inspection. Prior to authorization, an internal price agreement must be formed and a Certificate of Pharmaceutical Product (CPP) must be obtained at the time of registration. Applications may be reviewed after two to six months, but priority products are removed from the queue.

The Ministry of Health (MoH) is in charge of managing certain facets of private insurance as well as the public healthcare system. The Saudi General Organization for Social Insurance (SAGO) offers health insurance to those who work for the government and their families. For covering the public sector, the MoH employs a variety of techniques, such as diagnosis-related groups (DRGs) and fee-for-service (FFS). FFS pays providers according to the services they offer, whereas DRGs establish a fixed fee for treating a particular illness. For the private sector, FFS, capitation (fixed payments per insured individual), and bundled payments (set price for a period of treatment) are only a few of the techniques used by private insurance companies.

Competitive Landscape

Key Players

Here are some of the major key players in the Saudi Arabia Breast Pump Market:

• Microlife
• Nubeca
• Nuby
• Bistos
• Ameda
• Avent
• Evenflo
• Pigeon
• Playtex
• Horigen