Romania Dental Care Market Analysis

Romania Dental Care Market Analysis


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The Romania Dental Care Market size is at around $104.05 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period. The growing dental tourism in Romania is driven by cost-effective solutions by seekers from developed countries and is dominated by The Bucharest British Dental Place, iSmile Dental, and Life Dental Spa. This report is segmented by treatment type, age group, clinical setup, and by demography and provides in-depth insights.

ID: IN10ROHS005 CATEGORY: Healthcare Services GEOGRAPHY: Romania AUTHOR: Dr. Mehrpreet Saluja

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Romania Dental Care Market Executive Summary

The Romania Dental Care Market size is at around $104.05 Mn in 2022 and is projected to reach $xx Mn in 2030, exhibiting a CAGR of xx% during the forecast period. Every citizen in Romania has the right to healthcare, which is guaranteed by Article 34 of the country's constitution. In addition, the state is required to take action to protect public health and cleanliness. Every Romanian person with health insurance has the right to free and unlimited medical services due to the legal foundation of the nation's healthcare system. But Romania's healthcare system finds it difficult to change. Romania's health expenditure fluctuates between 5-6% of its GDP an average of $376, which is lower than other nations like Germany or the US, which invests 12-20% of their GDP in health spending. Budget restrictions, a lack of appropriate medical equipment, and corruption all contributed to unsettling working circumstances for the nation's medical professionals.

In Romania, as of 2020, 16,887 dentists were registered with the Romanian Dental Council amounting to 8 dentists per 10,000 population. This is a huge deficit that burdens the healthcare system and makes the public care facilities have prolonged wait times for even basic treatment. The oral health interventions as a part of the benefit packages cover 90% of the population by their mechanism of health financing but per-person spending for dental procedures amounts to only $19.in 2020, 20Mn was reported as the total population figure for Romania.

Romania is prone to risk factors like excessive sugar food consumption, tobacco usage, and alcohol consumption that make the population susceptible to poor oral health. Poor oral health can also contribute to productivity losses due to dental pain, poor nutritional status due to lack of proper chewing, and poor growth status among growing youth. There is a severe dearth of options for emergency dental care and pain management in Romania. This is a compound problem that presents a significant growth opportunity for dental care service providers.

romania dental care market analysis

Market Dynamics

Market Growth Drivers

Romania often called the “Paris of the East” is a popular destination for tourism and now for dental tourism as well. Attributed to flexible appointment scheduling, and low costs as compared to US and UK, Romania offers a visual treat to travelers and patient-centric resolution of their dental concerns and the market is responding favorably. The growing population concerns revolve around edentulous patients (12.4% of the population) of the older age bracket and the rise in the mean age of the population this demand is set to rise as well. Periodontal concerns like gingivitis which is a potential risk factor for several heart diseases and increased inflammatory markers are recognized as a public oral health concern with 17.5 % population affected. Dental caries among children and adults account for 41.3-48.2% of the population concerns and the rich availability of dairy and sugary foods is a common worry. And the market is receptive to the resolution of these problems the private dental care providers as the public care system has a long wait time.

Market Restraints

The limited insurance coverage and rising out-of-pocket expenditures despite the presence of universal health coverage is a deterring factors for people of Romania from freely accessing dental services. This can be resolved by the increased coverage by private insurance who cover dental services expenses as a part of their well-being health covers.  

Competitive Landscape

Key Players

  • The Bucharest British Dental Place
  • iSmile Dental
  • Life Dental Spa

Healthcare Policies and Regulatory Landscape

The National Order of Dentists of Romania (NODR) is the regulatory body for dental services in Romania. It is responsible for setting standards for dental education and practice, as well as for issuing licenses to dentists and monitoring their professional conduct.

Reimbursement Scenario

The amount to which oral health interventions are covered by the major government healthcare program. The phrase "biggest" refers to the total population eligible to receive services, whereas "government" refers to any public sector system for health service provision, including coverage for groups such as the general population, public sector employees, and/or military personnel. Routine and preventive oral health care, essential curative oral health care (including non-surgical extraction and drainage of abscesses), advanced curative oral/dental care (including resin composite and dental amalgam including x-rays, complex fillings, root canal treatment), and rehabilitative oral health care are all interventions (including crowns and bridges, dentures, orthodontics, dental implants).

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 25 January 2023
Updated by: Ritu Baliya

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