Philippines Mental Health Apps Market Analysis

Philippines Mental Health Apps Market Analysis


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The Philippines Mental Health Apps Market was valued at $13.64 Mn in 2023 and is predicted to grow at a CAGR of 15.7% from 2023 to 2030, to $37.86 Mn by 2030. The key drivers of this industry include increasing smartphone penetration, a shortage of professionals, and government support. The industry is primarily dominated by players such as Calm, Happify, Ten Percent Happier, and Lusog-Isip among others.

ID: IN10PHDH157 CATEGORY: Digital Health GEOGRAPHY: Phillipines AUTHOR: Aashwi Mehta

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Philippines Mental Health Apps Market Executive Summary

The Philippines Mental Health Apps Market was valued at $13.64 Mn in 2023 and is predicted to grow at a CAGR of 15.7% from 2023 to 2030, to $37.86 Mn by 2030.

Mental Health Apps are computer, tablet, and smartphone software applications that support and enhance cognitive and emotional health. These can be used alone or in conjunction with more conventional therapies to help people manage mental health conditions like depression, anxiety, insomnia, etc. For example, they can give users access to synchronous or asynchronous mental health professional support via live chat, video, or phone calls. Apps can also be used to promote behavior changes like mindfulness and meditation, which can enhance overall well-being.

In the Philippines, the prevalence of mental disorders ranged between 11.3% and 11.6%, with an average annual increase of 2%. Anxiety and depression are the prevailing conditions. The market is driven by significant factors like increasing smartphone penetration, a shortage of professionals, and government support. However, limited integration, data security and privacy, and lack of clinical validation restrict the growth and potential of the market.

Prominent players in this field include Calm, Happify, Ten Percent Happier, and Lusog-Isip among others.

Philippines Mental Health App Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Increasing Smartphone Penetration: The smartphone penetration in the Philippines was forecast to continuously increase between 2024 and 2029 by in total of 16.6 percentage points. The penetration is estimated to amount to 97% in 2029 which is a market driver for mental health apps. With the majority of the population having smartphones, mental health apps can reach a vast audience, providing convenient and immediate support, thereby fostering greater adoption and usage.

Shortage of professionals: Data from the Philippine Psychiatric Association revealed a shortage, with only 651 psychiatrists, 516 psychiatric nurses, and 133 psychologists nationwide. This shortfall in traditional mental health resources creates a significant opportunity for mental health apps to fill the gap by providing accessible, and immediate support for the increasing number of individuals in need.

Government Support: The Special Initiative for Mental Health in the Philippines is driving the mental health app market by enhancing mental health systems nationwide, increasing the availability and integration of digital mental health solutions, and boosting public awareness and support for mental health care.

Market Restraints

Limited Integration: The Philippine mental health app market is constrained by its limited integration with traditional healthcare systems. This prevents easy coordination and collaboration between digital mental health solutions and traditional healthcare providers, which could otherwise improve accessibility and adoption among users looking for comprehensive mental healthcare.

Data Security and Privacy: Users may be discouraged from adopting these technologies if they have privacy and security concerns regarding the personal data collected by mental health applications. Ensuring adherence to data protection standards is difficult but necessary.

Lack of Clinical Validation: The lack of comprehensive clinical validation undermines the credibility and acceptance of numerous mental health apps, posing challenges in earning trust from both consumers and healthcare providers. Insufficient scientific evidence supporting their effectiveness limits their appeal to potential users, thereby constraining their acceptance and impeding market expansion.

Regulatory Landscape and Reimbursement Scenario

The Mental Health Act is an act establishing a National Mental Health Policy to enhance the delivery of integrated mental health services, promoting and protecting the rights of persons utilizing psychiatric, neurologic, and psychosocial health services. The National Health Insurance Program by PhilHealth aims to provide health insurance coverage and ensure affordable, acceptable, available, and accessible healthcare services for all citizens of the Philippines.

Competitive Landscape

Key Players

Here are some of the major key players in the Philippines Mental Health App Market:

  • Calm
  • Happify
  • Ten percent happier
  • Lusog-Isip
  • MindNation
  • RecoveryHub
  • Infinit Care
  • Moodfit
  • Healthnow
  • Wysa

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Philippines Mental Health App Market Segmentation

By Platform

  • Android
  • iOS
  • Others

By Usage

  • Stress
  • Anxiety
  • Insomnia
  • Meditation
  • Others

By Subscription Model

  • Free apps
  • Freemium apps
  • Paid apps

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 11 July 2024
Updated by: Riya Doshi

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