Philippines Breast Pump Market Report

Philippines Breast Pump Market Executive Summary

The Philippines Breast Pump Market is at around $6.5 Mn in 2023 and is projected to reach $11.9 Mn in 2030, exhibiting a CAGR of 9.1% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may be also used to address a range of challenges parents may encounter during breast feeding, including difficulties latching, separation from an infant in intensive care, to feed an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Philippines Breast Pump Market is driven by significant factors such as rising employment rate of women, increasing healthcare expenditure, and growing consumer awareness. However, high price, physical discomfort, and stigma and embarrassment restrict the growth and potential of the market.

The major players of the Philippines Breast Pump Market are Asia Connection, Philips Avent, Advin Healthcare, Ardo Medical AG, Tommee Tippe, and Spectra Baby, among others.

Market Dynamics

Market Growth Drivers

Rising Employment Rate for Women: The increasing employment rate of women in the Philippines is a crucial factor driving the growth of the breast pump market, as it creates a higher demand for convenient breastfeeding solutions among working mothers. Breast pumps offer a practical solution by enabling mothers to express and store milk for their infants, ensuring continuous breastfeeding even when they are at work. This trend emphasizes the importance of breastfeeding and highlights the essential role of breast pumps for modern working mothers in the Philippines.

Increasing Healthcare Expenditure: The growing healthcare expenditure in the Philippines boosts the breast pump market by enhancing access to high-quality maternal and infant health products. Increased investment from both the government and private sector in healthcare infrastructure and services improves the availability and affordability of advanced breastfeeding solutions. With expanded healthcare budgets, support programs for new mothers, including the provision of breast pumps, become more accessible. This improved access and increased awareness fuel demand for breast pumps, driving market growth.

Growing consumer awareness: Rising awareness of breast pumps is a key driver of market growth in the Philippines, as it educates potential users about the benefits and availability of these devices. As more mothers learn about the convenience, health advantages, and practicality of breast pumps, their popularity increases. Greater awareness also helps dispel myths and cultural stigmas surrounding breast pump usage, leading to higher acceptance and adoption rates. As a result, this leads to market growth.

Market Restraints

High Price: The high cost of breast pumps in the Philippines significantly impedes market growth due to the country's economic diversity and varying income levels. Premium and advanced breast pumps are often expensive, making them inaccessible for many, especially in lower-income and rural regions. Consequently, the steep prices of these devices can restrict their adoption and hinder market expansion in the price-sensitive Filipino market.

Physical Discomfort: Common problems include pain, soreness, and breast irritation caused by improper fit, incorrect suction settings, or extended use. Additionally, the mechanical process of pumping can feel unnatural compared to direct breastfeeding, leading to both physical and psychological discomfort. This discomfort may discourage consistent use, causing some mothers to stop using breast pumps altogether, thus limiting market growth despite the practical advantages of the devices.

Stigma and Embarrassment: The stigma and embarrassment associated with breast pump use can impede their adoption by reinforcing negative views on using breast pump in public. Societal perceptions that regard breastfeeding as a private activity can cause discomfort for mothers needing to pump, whether in public spaces or at work. This stigma often leads to self-consciousness and hesitation, impacting the frequency and effectiveness of breastfeeding. this leads to a slow market growth.

Regulatory Landscape and Reimbursement Scenario

The Food and Drug Administration (FDA) of the Philippines is a health regulatory agency under the Department of Health responsible for the licensing, monitoring, and regulation of the drugs, foods, cosmetics, vaccines, and medical devices in the Republic of the Philippines.

New drug products can enter the Philippines in one of two ways: either an Abridged Review or a Verification Review. Based on a previous evaluation from an RDRA (Reference Drug Regulatory Agency), an Abridged Review is a limited independent examination of particular sections of the dossier or submission for acceptability of use under local conditions and regulatory requirements. This can be used if the drug product, vaccine, or biological has already received approval from an RDRA and is within three years of that approval date. The Verification Review describes an evaluation process in which the FDA merely verifies the submission and confirms that the product complies with the standards, requirements, and registration conditions that have been approved by the RDRAs after the submission has been assessed and approved by at least two (2) RDRAs. The Abridged Review and Verification Review have an approval time period of not more 45 and 30 working days, respectively.

The reimbursement landscape for healthcare in the Philippines is complex and constantly evolving. The government of the Philippines provides funding for a public healthcare system. For some residents, especially the underprivileged, this system offers basic medical care at discounted costs or even without charge. Access to experts and cutting-edge treatments, however, may be restricted. Compared to the public sector, more services are offered by the private healthcare system, such as sophisticated procedures and diagnostics, reduced waiting periods, and choice of medical facilities and experts. A government-owned initiative, the Philippine Health Insurance Corporation (PhilHealth) provides employees in the formal sector and their dependents with a mandated national health insurance plan. A percentage of the cost of hospitalization and specific outpatient services in approved public and private hospitals is covered by PhilHealth. Next, the Social Amelioration Program (SAP) is a government initiative that offers low-income families financial support for a range of needs, including healthcare.

Competitive Landscape

Key Players

Here are some of the major key players in the Philippines Breast Pump Market:

• Asia Connection
• Philips Avent
• Ardo Medical AG
• Tommee Tippe
• Spectra Baby
• Advin Healthcare
• Pigeon
• Elvie
• Haakaa
• Bellababy