Middle East Patient Engagement Solutions Market Analysis

Middle East Patient Engagement Solutions Market Analysis


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The Middle East patient engagement solutions market is projected to grow from $680.4 Mn in 2022 to $1834.58 Mn by 2030, registering a CAGR of 13.2% during the forecast period of 2022-30. The main factors driving the growth would be a rise in chronic illness incidence, rising healthcare expenses, and the demand for individualized treatment. The market is segmented by component, delivery mode, application, therapeutic area, functionality and by end-user. Some of the major players include Okadoc, Orion Health, IBM, McKesson and Wolters Kluwer.

ID: IN10MEHS015 CATEGORY: Healthcare Services GEOGRAPHY: Middle East AUTHOR: Neha Davda

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Middle East Patient Engagement Solutions Market Executive Summary

The Middle East patient engagement solutions market is projected to grow from $680.4 Mn in 2022 to $1834.58 Mn by 2030, registering a CAGR of 13.2% during the forecast period of 2022-30. The GDP and healthcare costs of countries in the Middle East vary substantially. Both Qatar and the UAE are Middle Eastern countries with high GDPs and significant healthcare expenditures. Other countries with lower GDPs and healthcare spending include Yemen and Syria.

The market for patient engagement solutions refers to the market for technologies and solutions that enable people to participate more effectively in their healthcare. Solutions for patient engagement seek to enhance patient outcomes by giving patients the knowledge and resources they require to take charge of their health and collaborate with healthcare professionals. A variety of technologies and solutions, such as patient portals, mobile health apps, remote patient monitoring solutions, patient engagement software, and other digital tools, are available in the Middle Eastern market for patient engagement solutions. Healthcare professionals all around the region are implementing these technologies to assist patients in managing chronic conditions, enhancing medication adherence, and maintaining contact with their healthcare providers.

Middle East Patient Engagement Solutions Market

Market Dynamics

Market Growth Drivers

The market for patient engagement solutions in the Middle East is being driven by factors such the rise in chronic illness incidence, rising healthcare expenses, and the demand for individualised treatment. Solutions for patient engagement are being created and implemented around the region to assist healthcare professionals in raising patient engagement, elevating patient satisfaction, and lowering healthcare expenditures.

Market Restraints

The disparity in healthcare infrastructure and processes across the Middle East is one key limiting issue for the market for patient engagement solutions. Middle Eastern nations vary in their level of infrastructure and system development for healthcare, with some having more advanced infrastructure than others. Since patient engagement solutions frequently need a certain amount of technology infrastructure and healthcare system integration to work properly, the diversity of healthcare systems and infrastructure might make it difficult to develop and accept patient engagement solutions.

Competitive Landscape

Key Players

  • Okadoc
  • Orion Health
  • IBM
  • McKesson
  • Wolters Kluwer

Notable Deals

November 2022: The UAE-based health-tech business Okadoc announced a $10 Mn first close for its pre-series B funding round. With the funding, Okadoc will be able to offer patients a hybrid approach to healthcare delivery.

Healthcare Policies and Regulatory Landscape

The Middle East's healthcare laws and regulations differ from one country to the next, yet there are some regional trends and problems that apply to all of the countries in the region. To enhance the standard of care and patient outcomes, many Middle Eastern nations are spending money on healthcare infrastructure and using digital health technologies.

Many nations in the region have established organisations to control healthcare providers and guarantee the standard of healthcare services. For instance, the Saudi Food and Drug Authority in Saudi Arabia is in charge of regulating the safety and efficacy of medical items and technology, while the Dubai Health Authority in the UAE is in charge of regulating healthcare providers in Dubai.

Reimbursement Scenario

In the Middle East, reimbursement policies for the patient engagement solutions market differ by country and healthcare system. Nonetheless, there is generally a rising understanding of the importance of patient participation in enhancing healthcare outcomes, and work is being done to create reimbursement regulations that encourage its implementation.

In some nations, like the UAE, the government is actively pushing patient involvement by rewarding healthcare professionals that use digital health technologies and show gains in patient outcomes with financial incentives. For instance, the Dubai Health Authority has created a system of performance-based rewards for healthcare organisations that use digital health technologies to enhance patient outcomes, such as lowering readmission rates to hospitals and increasing medication adherence.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Patient Engagement Solutions Market Segmentation

By component (Revenue, USD Billion):

  • Hardware
  • Software
  • Standalone Software
  • Integrated Software
  • Services

By Delivery Mode (Revenue, USD Billion):

  • PREMISE Mode
  • CLOUD-BASED Mode

By Application (Revenue, USD Billion):

  • Health Management
  • Home Health Management
  • Social
  • Financial Health Management

By Therapeutic area (Revenue, USD Billion):

  • Chronic Diseases
  • Cardiovascular Diseases (CVD)
  • Diabetes
  • Obesity
  • Other chronic Diseases
  • Women's Health
  • Fitness
  • Other Therapeutic Areas

By Functionality (Revenue, USD Billion):

  • E-Prescribing
  • Virtual Consultation
  • Patient/Client Scheduling
  • Document Management

By End-user (Revenue, USD Billion):

  • Providers
  • Payers
  • Patients
  • Other End users

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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The Middle East patient engagement solutions market is projected to grow from $680.4 Mn in 2022 to $1834.58 Mn by 2030, registering a CAGR of 13.2% during the forecast period of 2022 - 2030.

The Middle East patient engagement solutions market is segmented by component (hardware, software, standalone software, integrated software and services), by delivery mode (premise mode and cloud-based mode), by application (health management, home health management, social health management and financial health management), by therapeutic area (chronic diseases, cardiovascular diseases, diabetes, obesity, women’s health, fitness and other therapeutic areas), by functionality (e-prescribing, virtual consultation, patient/client scheduling and document management) and by end-user (providers, payers, patients and end user).

Some major players in the Middle East patient engagement solutions market are Okadoc, Orion Health, IBM, McKesson and Wolters Kluwer.


Last updated on: 24 April 2024
Updated by: Dr. Purav Gandhi

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