Kenya Nutritional Supplements Market Report 2022 to 2030

Kenya Nutritional Supplements Market Analysis

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By 2030, it is anticipated that the Kenya Nutrition and Supplements market will reach a value of $xx Bn from $xx Bn Mn in 2022, growing at a CAGR of xx% during 2022-2030. The nutritional supplements market in Kenya is primarily dominated by local players such as Nutrivea, Healthwise Kenya, and Haltons Pharmacy. The market for nutrition and supplements in Kenya is primarily driven by an inclination towards better health infrastructure, government regulations and increasing consumer awareness of health and lifestyle. The Kenya nutrition and supplements market in Kenya is segmented by Type, Product, application, and Distribution Channel.

ID: IN10KEON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Kenya AUTHOR: Dr. Vishwa Modhia

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Kenya Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that the Kenya Nutrition and Supplements market will reach a value of $xx Bn from $xx Bn Mn in 2022, growing at a CAGR of xx% during 2022-2030.

Kenya is an Eastern African developing country with a lower middle income that borders the Indian Ocean and Lake Victoria. The most frequent micronutrient deficits in Kenya, according to a study published in the journal Nutrients, are iron, vitamin A, and zinc. More than 3.4 Mn Kenyans are food insecure, and over 400,000 children under the age of five are malnourished.

Approximately 26% of children aged 5 and under are stunted, with another 4% chronically malnourished or "wasting." Given that malnutrition is the main cause of death in children, it is critical that something is done to alleviate this hunger. Kenya has made tremendous strides toward lowering malnutrition rates. UNICEF has improved the lives of millions of families by promoting healthy nutrition and providing resources and outreach services. The Kenyan government devotes 4.3 % of its GDP to healthcare.

Market Dynamics

Market Growth Drivers Analysis

Kenya's economy is the seventh-largest in Africa (2019), but the largest in East Africa, and it plays a critical role in the East African Community, Africa's largest common market. In Kenya, Mombasa is the third-largest port in Africa, making doing business in Kenya simple. Rapid population growth and the emergence of middle-class lifestyles have resulted in a larger consumer base for nutritional supplements. UNICEF is tackling malnutrition from the inside out in Kenya, offering resources, medical treatment, and even counselling to millions of people. The organization's Vitamin A Supplementation Policy assisted more than 3 Mn children in receiving Vitamin A, a substance required for optimal human development. These factors have the potential to increase Kenya's nutrition and supplement business.

Market Restraints

Counterfeit and adulterated supplements are a major issue in Kenya, with some sources claiming that up to 30% of supplements supplied in the nation are fake or substandard. Kenya has persistent constraints due to a lack of infrastructure and talent shortages. Terrorist threat in the north near Somalia; political, social, and ethnic problems make doing business in Kenya challenging. These factors may deter new entrants into the Kenya nutrition and supplement market.

Competitive Landscape

Key Players

Nutrivea (KEN)
Healthwise Kenya (KEN)
Haltons Pharmacy (KEN)
Unilever (KEN)
GSK
Pfizer
Jambo Superfoods
GNC
GlaxoSmithKline

Healthcare Policies and Reimbursement Scenarios

The Pharmacy and Poisons Board is the primary regulatory organisation in Kenya in charge of nutrition and supplement legislation (PPB). The PPB is in charge of ensuring the safety and quality of food and nutritional supplements sold in Kenya. Setting standards for the content, labelling, and advertising of food and dietary supplements, as well as conducting inspections and enforcing rules, are all part of the job. Aside from the PPB, the Kenya Bureau of Standards (KEBS) regulates nutrition and supplement goods in Kenya. KEBS establishes standards for a wide range of items, including food and dietary supplements, and collaborates with the PPB to ensure that regulations are in accordance with national and international standards.

In Kenya, there is no national policy or government organisation in charge of reimbursing nutrition and supplement expenses. However, under certain conditions, some private health insurance companies in Kenya may give coverage for some supplements and nutritional goods. If you want to get reimbursed for a nutrition or supplement charge in Kenya, you should first check with your health insurance provider to see if the expense is covered by your policy and what particular requirements must be completed.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

Sports Nutrition
- Sports Food
- Sports Drinks
- Sports Supplements

Fat Burners
- Green Tea
- Fiber
- Protein
- Green Coffee
- Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?

Dietary Supplements
- Vitamins
- Minerals
- Enzymes
- Amino Acids
- Conjugated Linoleic Acids

Functional Foods
- Probiotics
- Omega-3
- Others

By Consumer Group (Revenue, USD Billion):

Infant
Children
Adults
Pregnant
Geriatric

By Formulation (Revenue, USD Billion):

Tablets
Capsules
Powder
Softgels
Liquid
Others

By Delivery Channel (Revenue, USD Billion):

Chemists/Pharmacists
Direct-to-Consumer Sales
E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.