Kenya Dental Care Market Analysis

Kenya Dental Care Market Analysis


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Kenya's Dental Care Market is valued at around $xx Bn in 2022 and is expected to reach $xx Bn by 2030, growing at a CAGR of xx% during the forecast period. Dental caries are common in Kenya, with 63% of 12-year-olds experiencing dental caries in their permanent teeth. Paediatric dentistry is a rapidly growing trend in Kenya for meeting dental needs. Dental Spa, DentalCare, and Nairobi Dental & Orthodontics are the market leaders. This report by Insights10 is segmented by treatment type, age group, and by clinical setup, and demography.

ID: IN10KEHS005 CATEGORY: Healthcare Services GEOGRAPHY: Kenya AUTHOR: Dr. Mehrpreet Saluja

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Kenya Dental Care Market Executive Summary

Kenya's Dental Care Market is valued at around $xx Bn in 2022 and is expected to reach $xx Bn by 2030, growing at a CAGR of xx% during the forecast period. According to the Fourth Schedule of the 2010 Constitution, Kenya's health sector is one of 14 devolved duties administered by the 47 county governments. Some of the health-related duties managed by the 47 counties include county health centres and pharmacies, ambulance services, promoting primary health care, licencing and controlling facilities that sell food to the public, and veterinary services. County referral hospitals, sub-county health facilities, environmental health services, communicable disease management, nutrition, family planning, maternity and child health, and Health Education are examples of county health facilities and services.

Healthcare institutions are classified into six levels. The first five are controlled at the county level, while the sixth is managed at the national level. Patients in this system can advance from one level to the next by using a recommendation letter. At the community level basic treatment facilities are available for citizens for their healthcare concerns regarding Tuberculosis screening, Malaria rapid testing, malnutrition assessment, HIV testing and ante-natal and post-natal care for women and children. The health dispensaries are responsible for providing essential healthcare services and curative treatment but no in-patient services. Health centres are more advanced like small hospitals with minimal facilities and are run by one doctor and health auxiliaries. They offer maternity in-patient services, Dental treatment, Diabetes & hypertension management, and comprehensive care clinics for patients living with HIV. Doctors administer county hospitals and referrals, which provide more extensive services. Mama Lucy Hospital and Mbagathi Hospital in Nairobi both serve as county referral hospitals and Level 4 hospitals. There are three Teaching and Research Referral Hospitals in Kenya: Mathari Hospital, Kenyatta National Hospital, Moi Teaching and Referral Hospital, and the National Spinal Injury Referral Hospital. These hospitals provide specialised treatments to patients and are not only accessible to Kenyans but also to people from East and Central Africa.

The dental care system in Kenya is generally considered to be inadequate, with a shortage of qualified dentists and limited access to dental care for many people, particularly in rural areas. The public healthcare system provides basic dental services, but the quality of care can be poor and there are often long wait times for appointments. Private dental clinics are available, but they can be expensive and out of reach for many people. Additionally, there is a lack of dental education and awareness in Kenya, which contributes to poor oral health among many people. The Kenya Dental Care Market size is at around $xx Bn in 2022 and is projected to reach $xx Bn in 2030, exhibiting a CAGR of xx% during the forecast period. According to World Health Organization 2020, the prevalence of dental caries is high in Kenya, with 63% of 12-year-olds had experienced dental caries in their permanent teeth. Paediatric dentistry is a very up-and-coming trend for the coverage of dental needs in Kenya.

Market Dynamics

Market Growth Drivers

The Kenya government has been working to improve access to healthcare, and this may include initiatives to increase access to dental services, which could drive growth in the dental clinic market. As the population grows and becomes more aware of the importance of oral health, the demand for dental services is likely to increase. As incomes rise, more people will be able to afford to pay for dental services, which will drive growth in the dental clinic market. Moving to urban areas also influences the demand and is likely to increase as these areas are more likely to have dental clinics. With increasing awareness of oral health issues and their link to overall health, people are paying more attention to oral health and therefore visiting dental clinics more often. Many rural areas in Kenya have limited access to dental clinics, which can drive demand in urban areas, where dental clinics are more prevalent.

Market Restraints

 Dental clinics struggle to secure funding from investors or financial institutions due to limited profitability in the region, which could limit their ability to expand or upgrade their facilities in the future. Many people in Kenya have limited access to healthcare, and this may also apply to dental services this calls for innovative strategic ideas that disrupt the market and establish a competitive advantage. There is currently a shortage of trained and qualified dental professionals in Kenya, which can make it difficult for dental clinics to attract and retain staff. Dental services can be expensive, and this may be a barrier to access for many in Kenya due to limited coverage and higher out-of-pocket expenses. Some Kenyans struggle with awareness of the importance of oral health, which can limit the demand for dental services in some areas. Limited infrastructure or transportation, makes it difficult for people to access dental clinics. Many Kenyan citizens do not have dental insurance, which could make it difficult for them to afford dental services.

Competitive Landscape

Key Players

  • Dental Spa (KEN)
  • Dr. Bhole's Dental Clinic
  • Nairobi Dental & Orthodontics (KEN)
  • Smile Dental Care
  • DentalCare (KEN)
  • Dental Health Associates
  • Dental Solutions (KEN)
  • Dental Works (KEN)

Notable Recent Deals

June 2021 - Outspan Hospital receives ISO certification for laboratory services. Outspan Hospital in Nyeri, Kenya, has received the highly desired International Organization for Standardization (ISO) certification for its laboratory services. Almost three years after beginning the auditing process, the hospital got accreditation from Kenya Accreditation Service (KENAS). Outspan has been delivering high-quality testing for patient diagnosis for years, and 76% of the treatments it offers are now accredited. ISO-certified attributes are internationally recognised standards, and accreditation decreases the hospital's operating costs. This is due to the laboratory settings, equipment, reagents, and employees conforming to ISO standards, which increases patient confidence in the hospital and distinguishes the institution from others in central Kenya.

Healthcare Policies and Regulatory Landscape

The national government is responsible for funding counties so that all sectors, including the health department, can function successfully and smoothly. Kenya Medical Supplies Agency (KEMSA), National Hospital Insurance Fund (NHIF), National Quality Control Laboratory (NQCL), and National Blood Transfusion Services are also under the control of the National Government. However, at the national level, the Health Cabinet Secretary is the executive leader of the sector, deputised by the Principal Secretary as the ministry's accounting officer, followed by the Director of Medical Services. The Director of Medical Services coordinates and oversees six Health departments, including Preventive and Promotive Health, Curative and Rehabilitation Services, Standards and Quality Assurance, and Regulations. Other divisions include Health Sector Coordination and Intergovernmental Relations. Health Sector Coordination and Inter-Governmental Control, Administrative Services and Policy, Planning, and Health Financing are the other departments. According to the Constitution, the health ministry is responsible for developing suitable measures to ensure the sector functions properly. The ministry is related to Parliament via the Health Departmental Committees of the National Assembly and Senate. The two committees oversee the ministry and also push its agendas for acceptance and enactment in the House once the President signs them into law.

Reimbursement Scenario

In Kenya, dental insurance is typically offered as part of a larger medical insurance policy. Public dental insurance is provided by the National Hospital Insurance Fund (NHIF) for those who are members, but it does not cover all dental procedures and may have limited coverage. Private dental insurance is available through private insurance companies, but it is not as common as private medical insurance. The companies that offer dental coverage are - Saham Assurance, First Assurance, Madison Insurance, Britam, NHIF, Sanlam, Minet, APA Insurance, and AAR Insurance. Office of the Auditor General coverage for healthcare services in Kenya. Some employers may offer dental insurance as a benefit to their employees. Overall, dental insurance coverage in Kenya is limited, and many people pay out of pocket for dental care.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 06 June 2023
Updated by: Ritu Baliya

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