Kenya Contact Lenses Market Analysis

Kenya Contact Lenses Market Executive Summary

Kenya Contact Lenses Market was valued at $12 Mn in 2023 and is predicted to grow at a CAGR of 10% from 2023 to 2030, $23.38 Mn by 2030.

Contact lenses are versatile medical devices placed directly on the eye, serving both functional and cosmetic purposes. They come in several types: soft lenses, made of flexible plastic allowing oxygen to the cornea; rigid gas permeable lenses for sharper vision; hybrid lenses combining features of both; and scleral lenses covering the cornea and sclera, useful for irregular corneas. They correct refractive errors like myopia and hyperopia and cater to cosmetic needs with colored variants. Fitting by an optometrist or ophthalmologist ensures proper selection based on individual eye health and lifestyle. Regular cleaning and adherence to wearing schedules are crucial for preventing infections and maintaining eye health. Risks include infections, dry eyes, and corneal abrasions if not used correctly. Regulated as medical devices, advancements like silicone hydrogel materials and UV-blocking capabilities enhance safety and comfort, making contact lenses a popular choice for vision correction and aesthetic enhancement globally.

Globally, eye health is a critical concern, with at least 2.2 Bn people experiencing vision impairment or blindness, of which 1 Bn cases could have been prevented or remain unaddressed. Contact lens use in Kenya is low, with a study from February 2014 to March 2020 indicating only 1.1% to 3.1% of participants used them, and 96.7% lacked knowledge about them. Kenya faces significant visual impairment challenges, with 0.7% of rural Kenyans being blind in their eye and 2.5% having substantially impaired vision, underscoring the need for better awareness, prevention, and access to eye care services.

The market therefore is driven by significant factors like rising vision problems, growing disposable income, and shifting preferences and image. However, cost, limited eye care awareness, and limited availability of qualified opticians restrict the growth and potential of the market.

Prominent players in this field are Bausch and Lomb, which emphasizes daily disposable contact lenses enhanced with comfort technologies and supports sustainability initiatives. On the other hand, CooperVision focuses on innovation through advanced materials, specialized solutions for myopia management, and convenient subscription services for contact lenses. Other contributors include Alcon Vision LLC, and Essilor International S.A. among others.

Market Dynamics

Market Growth Drivers

Increasing Vision Problems: While national statistics are scarce, regional studies suggest a rise in myopia (nearsightedness) in East Africa. A study published in the East African Medical Journal in 2019 found a prevalence of 23.2% among university students in Ethiopia. Similar trends are likely present in Kenya. This growing need for vision correction fuels the demand for contact lenses.

Growing Disposable Income: Kenya's economy is experiencing growth, leading to a rise in disposable income. This allows more people to afford contact lenses, which were previously considered a luxury item for many. According to the World Bank, Kenya's GDP per capita increased by 11.5% between 2020 and 2021.

Shifting Preferences and Image: Growing awareness about contact lenses and their benefits, coupled with their association with a modern and active lifestyle, is driving demand, especially among younger generations. This trend is evident across Africa.

Market Restraints

Cost: Contact lenses can be expensive, especially specialty types or those requiring frequent replacement. This cost can be challenging for some consumers, though the market for more affordable private-label lenses is growing.

Limited Eye Care Awareness: Improper contact lens use can lead to eye infections and other complications. Raising awareness about proper lens care and hygiene practices is crucial. Studies suggest a knowledge gap exists regarding proper hygiene practices.

Limited Availability of Qualified Opticians: Uneven distribution of qualified eye care professionals, particularly in rural areas, can limit access to proper eye examinations and contact lens fittings.

Regulatory Landscape and Reimbursement Scenario

The Kenyan contact lens market is regulated by the Pharmacy and Poisons Board (PPB) under the Ministry of Health. Key regulations include mandatory product registration with the PPB, which involves submitting technical documentation, testing samples, and ensuring compliance with Good Manufacturing Practices (GMP). Labels must be in English, detailing the product name, manufacturer, ingredients, corrective power, expiration date, and usage instructions. Advertising must be truthful and non-misleading, with therapeutic claims requiring specific PPB approval. Distribution is restricted to licensed pharmacies, opticians, hospitals, and online sales by validly licensed pharmacies adhering to regulations.

In Kenya's multi-payer healthcare system, contact lenses are generally not covered by health insurance, meaning patients must pay out-of-pocket. This is due to contact lenses often being classified as non-essential medical devices compared to eyeglasses. Additionally, Kenya's healthcare system focuses on preventative care and the treatment of infectious and chronic diseases, with public insurance plans typically covering only essential medical services.

Competitive Landscape

Key Players

Here are some of the major key players in the Kenya Contact Lenses Market

• Johnson & Johnson
• Alcon Vision LLC
• Bausch & Lomb, Incorporated
• ZEISS International
• Contamac
• CooperVision, Inc.
• Essilor International S.A.
• Hoya Corporation
• Medennium
• Seed Co., Ltd.