Kenya Breastfeeding Accessories Market Report 2023 to 2030

Kenya Breastfeeding Accessories Market Analysis

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Kenya Breastfeeding Accessories Market was valued at $1.76 Mn in 2023 and is predicted to grow at a CAGR of 7.90% from 2023 to 2030, to $2.99 Mn by 2030. The key drivers of this industry include increasing awareness and health education, rising disposable income, and urbanization and modern lifestyle. The industry is primarily dominated by Medala, Elvie, Willow Innovations, and Koninklijke Philips among others.

ID: IN10KEMD030 CATEGORY: Medical Devices GEOGRAPHY: Kenya AUTHOR: Sarita Yadav

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Kenya Breastfeeding Accessories Market Executive Summary

Kenya Breastfeeding Accessories Market was valued at $1.76 Mn in 2023 and is predicted to grow at a CAGR of 7.90% from 2023 to 2030, to $2.99 Mn by 2030.

Breastfeeding accessories are essential tools that aim to improve the overall breastfeeding experience for both mothers and babies, addressing various needs from comfort to convenience. Key categories include manual, electric, and hospital-grade breast pumps, which cater to different pumping needs and frequencies, while nursing pads and nipple shields provide comfort by managing milk leaks and protecting sore nipples. Breast shells help collect excess milk and shield sensitive areas, and milk storage containers ensure the safe storage of expressed milk. Nursing bras and covers offer support and discreet breastfeeding options, and breastfeeding pillows provide ergonomic support to both mother and baby during feeds. Additionally, nipple creams soothe and protect against irritation. These accessories not only enhance comfort and ease for mothers but also support health by preventing infections and maintaining milk quality, ultimately contributing to a more positive, manageable, and flexible breastfeeding experience.

A 2020 report showed that while the exclusive breastfeeding (EBF) rate had improved to 42% for infants under six months in Kenya, it remained below the global target of 50%. A more recent study from 2015 indicated that the national average for exclusive breastfeeding had risen to 61%, with some areas achieving even higher rates. In urban Nairobi and rural Machakos, over 94% of mothers were aware of the recommendation for exclusive breastfeeding for six months, though knowledge about the benefits of colostrum and skin-to-skin contact was less widespread.

The market is therefore driven by significant factors like increasing awareness and health education, rising disposable income, and urbanization and modern lifestyle. However, limited affordability, inadequate distribution in rural areas, and lack of comprehensive support programs restrict the growth and potential of the market.

A prominent player in this field is Medala, in 2024, Medela AG launched a new line of breast pumps with smart technology for real-time tracking and personalized support, enhancing milk production and breastfeeding practices. Similarly, Elvie introduced an updated wearable breast pump featuring improved suction technology and longer battery life, offering greater comfort and efficiency based on user feedback. Other contributors include Willow Innovations, and Koninklijke Philips among others.

Kenya Breastfeeding Accessories Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Increasing Awareness and Health Education: Growing awareness and health education on the benefits of breastfeeding are driving the market for breastfeeding accessories in Kenya. According to the Kenya Demographic and Health Survey (KDHS), 61% of infants are exclusively breastfed for the first six months, reflecting increased public knowledge. Health campaigns by organizations like the Ministry of Health and UNICEF promote breastfeeding, boosting demand for related accessories.

Rising Disposable Income: The rise in disposable income among Kenyan families is boosting the market for breastfeeding accessories. According to the World Bank, Kenya's GDP per capita grew by approximately 5.6% in 2022, which has improved the purchasing power of many families. Increased income allows more parents to invest in quality breastfeeding products, such as breast pumps and nursing bras.

Urbanization and Modern Lifestyle: Urbanization and a shift towards modern lifestyles are driving the demand for breastfeeding accessories. As of 2023, about 30% of Kenya's population lives in urban areas, where access to and awareness of breastfeeding accessories is higher. Urban mothers often seek convenient and efficient breastfeeding solutions, leading to increased sales of such products

Market Restraints

Limited Affordability: Limited affordability is a significant restraint on the breastfeeding accessories market in Kenya. According to a 2022 report by the Kenya National Bureau of Statistics, approximately 36% of Kenyans live below the poverty line. High costs of breastfeeding accessories make them less accessible to low-income families, restricting market growth.

Inadequate Distribution in Rural Areas: Inadequate distribution of breastfeeding accessories in rural areas hampers market expansion. The World Bank notes that around 70% of Kenya's population resides in rural regions with limited access to specialized retail outlets. This distribution challenge limits the availability and adoption of breastfeeding accessories in these areas.

Lack of Comprehensive Support Programs: The lack of comprehensive support programs for breastfeeding mothers affects market growth. Although there are some initiatives, the coverage and scope of support programs are limited. According to a 2021 report by UNICEF, only a small percentage of mothers receive professional breastfeeding support, which impacts their likelihood of using and purchasing accessories.

Regulatory Landscape and Reimbursement Scenario

In Kenya, the regulatory framework for medical devices, including breastfeeding accessories, is overseen by the Ministry of Health. The focus is primarily on essential medicines and devices, which may result in a less stringent regulatory regime for breastfeeding accessories compared to developed countries. Additionally, there is a significant informal market for these products, where regulatory oversight is limited.

Reimbursement for breastfeeding accessories in Kenya is minimal. Most mothers pay for these products out-of-pocket, and public health insurance plans generally do not cover them. Although some NGOs and international donors provide breastfeeding support programs and accessories, these initiatives are often limited in scope and do not significantly alleviate the financial burden on Kenyan mothers.

Competitive Landscape

Key Players

Here are some of the major key players in the Kenya Breastfeeding Accessories

Medela AG
Ameda, Inc.
Willow Innovations, Inc.
Koninklijke Philips N.V.
Elvie (Chiaro Technology)
Linco Baby
Spectra Baby
Hygeia Health
NUK USA
Mayborn Group (Tommee Tippee)

1. Executive Summary
1.1 Device Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Regulatory Landscape for Medical Device
1.6 Health Insurance Coverage in Country
1.7 Type of Medical Device
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Kenya Breastfeeding Accessories Market Segmentation

By Product Type

Nipple Care Products
Breast Pumps
Breast Shells
Breastmilk Storage & Feeding Products
Others

By Distribution Channel

Online retail
Offline retail
Hospital pharmacies

By End User

Hospitals
Clinics
Homecare Settings
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.