Kenya Breast Pump Market Report

Kenya Breast Pump Market Executive Summary

The Kenya Breast Pump Market is at around $2.1 Mn in 2023 and is projected to reach $3.9 Mn in 2030, exhibiting a CAGR of 9.7% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may be also used to address a range of challenges parents may encounter during breast feeding, including difficulties latching, separation from an infant in intensive care, to feed an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Kenya Breast Pump Market is driven by significant factors such as the improving healthcare infrastructure, growing consumer awareness, and rising disposable incomes. However, high cost, lack of insurance coverage, and stigma and embarrassment restrict the growth and potential of the market.

The major players of the Kenya Breast Pump Market are Amaze Surgicare, Chemco, Medela, Ameda, Avent, Evenflo, Pigeon, Playtex, Perifit, and Philips Avent, among others. Medela is a globally recognized brand in breastfeeding products, offering a wide range of breast pumps. Their pumps feature advanced technology, comfort, and ease of use, making them a popular choice among nursing mothers worldwide.

Market Dynamics

Market Growth Drivers

Improving healthcare infrastructure: Advancements in Kenya's healthcare infrastructure are boosting the breast pump market by improving access to maternal and infant health services. Better-equipped facilities offer comprehensive breastfeeding support, including breast pumps, leading to increased adoption and demand, thereby driving market growth.

Growing consumer awareness: In Kenya, growing consumer awareness is driving the breast pump market as demand rises for breastfeeding solutions that prioritize health, convenience, and efficiency. Educational campaigns, social media, and healthcare endorsements have increased awareness, leading to greater adoption of breast pumps and fueling market growth.

Rising disposable incomes: In Kenya, rising disposable incomes are driving growth in the breast pump market by boosting the purchasing power of middle and upper-income families, which increases the demand for breastfeeding products. As economic conditions improve, more Kenyan families are investing in health and wellness items, including breast pumps, which are essential for managing breastfeeding while balancing professional and personal responsibilities. Thus, this creates a favourable environment for overall market growth.

Market Restraints

High Cost: The high cost of advanced breast pumps represents a significant obstacle to market growth. Despite the benefits of features such as hands-free operation, cutting-edge technology, and improved efficiency, their steep prices can deter cost-sensitive consumers. This challenge is especially notable in rural regions or areas with limited healthcare coverage for breastfeeding equipment. As a result, many potential buyers are excluded, which hampers the overall expansion of the market.

Lack of Insurance Coverage: In Kenya, where healthcare expenses are primarily out-of-pocket by individuals, the absence of insurance coverage for breast pumps limits their accessibility and affordability for many people. This financial barrier discourages potential buyers, particularly those from lower-income households, from acquiring these essential breastfeeding tools. As a result, the lack of widespread insurance coverage poses significant challenges for the breast pump market in Kenya, preventing it from reaching its full growth potential.

Stigma and Embarrassment: Stigma and embarrassment surrounding breast pump use can impede the growth of the breast pump market. Prevailing social and cultural views on breastfeeding and breast pumps may deter some women from using these devices, particularly in public or professional settings. Concerns about the pump's visibility, apprehension about being judged, and a lack of support from employers and society can exacerbate this hesitation. These negative perceptions can limit broader acceptance and use, thereby constraining the potential for market growth.

Regulatory Landscape and Reimbursement Scenario

The Pharmacy and Poisons Board (PPB) is Kenya’s pharmaceutical regulatory body, operating under the Ministry of Health. The PPB is in charge of managing the production, distribution, and general control of medications and toxic substances in the nation.

Before new drugs can be sold in Kenya, the PPB examines applications and authorizes their commercialization. Additionally, it grants licenses to producers, distributors, and wholesalers of pharmaceuticals and medical equipment. PPB is also responsible for examining and approving clinical trial applications to guarantee participant safety and ethical research procedures. Last but not least, the PPB actively manages the pharmacovigilance department once the drugs are in the market. The rigorous review process by the PPB helps ensure that only safe and effective medications reach the market and provides a framework for introducing new and innovative medicines while maintaining safety standards.

Kenya’s health insurance system offers a combination of public and private options. Kenya’s main public health insurance program is called the National Hospital Insurance Fund (NHIF). It offers all members and their stated dependents necessary healthcare coverage. Numerous inpatient and outpatient services are covered by the NHIF, such as hospital stays for diseases that require medical attention, consultations with certain experts and general practitioners, maternity care, certain drugs (with some restrictions), and diagnostic testing. In Kenya, a large number of private health insurance companies provide varying degrees of coverage. Private health insurance offers more advantages compared to NHIF, such as wider options for clinics and hospitals, including private ones, greater hospital cost coverage limits, coverage for a wider variety of expert consultations and operations, and also coverage for specific dental and vision care services.

Competitive Landscape

Key Players

Here are some of the major key players in the Kenya Breast Pump Market:

• Amaze Surgicare
• Chemco
• Medela
• Ameda
• Avent
• Evenflo
• Pigeon
• Playtex
• Perifit
• Philips Avent