Italy Dental Care Market Analysis

Italy Dental Care Market Analysis


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Italy's dental care market size was valued at $0.6 Bn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 5.25% from 2022 to 2030 and will reach $1.36 Bn in 2030. This growth is expected to be driven by factors such as the increasing prevalence of dental problems, the growing demand for cosmetic dentistry procedures, and the adoption of advanced dental technologies. The market is segmented by Product Type, By Age Group, By Sales Channel, and End User. Italy’s major dental care players are 3M, A-Dec Inc., Biolase Inc., Carestream Health Inc., and Others.

ID: IN10ITHS005 CATEGORY: Healthcare Services GEOGRAPHY: Italy AUTHOR: Chandani Patel

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Italy Dental Care Market Executive Summary

The Italy dental care market size was valued at $0.6 Bn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 5.25% from 2022 to 2030 and will reach $1.36 Bn in 2030. As a percentage of GDP in Italy, health spending varied between 8.1% and 9.6% from 2005 to 2021. More particularly, it rose from 2005 to 2009 before progressively between. As a result of the nation's response to the COVID-19 pandemic, the total healthcare expenditure (public, private, and out-of-pocket) reached its high in 2020 and reached 9.6% of the GDP.

Dental instruments are tools that dental professionals use to provide dental treatment. They include tools to examine, manipulate, treat, restore, and remove teeth and surrounding oral structures. Standard instruments are the instruments used to examine, restore, and extract teeth, and to manipulate tissues. As in many other European countries, Italian dentists are currently facing multiple challenges. The number of patients, although steadily rising, has not yet returned to normality; apart from the aforementioned misinterpretations regarding the importance of oral health, this fact is directly relatable to the unemployment crisis that we currently face. This tendency manifests overtly in already underrepresented social groups: first-generation migrants, elderly patients and low-income families. If not effectively contrasted, this trend will lead to a decrease in preventive and restorative care, the cornerstone of a clinical approach proven to be highly efficient, aesthetically pleasing, and cost-effective for patients and healthcare providers alike. Moreover, by prioritizing some forms of treatment over others, the pandemic is putting a dent in the holistic approach to medicine; a progressive and inclusive vision for the future of healthcare, aimed at the patient’s well-being intended as a whole, in which oral health finds its natural place.

Market Dynamics

Market Growth Drivers

Due to the increasing aging population, there has been an increase in the number of dental implants and oral surgeries being performed. Several risk factors, such as smoking, poor oral hygiene, diabetes, medication, and hereditary conditions are responsible for dental diseases. Thereby, fueling the market growth. Hence, the growing geriatric population and the increasing rate of tooth decay are expected to increase the burden of oral diseases and this trend is expected to continue in the forecast period.

Market Restraints

Increasing Cost of Surgeries, Lack of awareness of Dental Devices are major restraining factors. The increased cost of services due to the high cost of dental equipment is a significant factor that may hamper the market growth during the forecast period. Hospitals may also be under more pressure to raise prices to compensate for lower volume.

Competitive Landscape

Key Players

  • 3M, A-Dec Inc.
  • Biolase Inc.
  • Carestream Health Inc.
  • Dentsply Sirona
  • Envista Holdings Corporation

Healthcare Policies and Regulatory Landscape

Since the beginning of the pandemic, ANDI (National Association of Italian Dentists) worked in connection with the National Chamber of Dentistry (CAO) and the Ministry of Health to coordinate the crisis approach. An official commission was soon established to answer dental health needs, provide safety measures for clinics, organize PPE bulk orders and distribution, and guide reopening. The commission provided a controlled space for data circulation, confrontation, and debate for different actors involved in oral care while avoiding the risks of disorganized interaction with media and other institutions.

The situation remained unchanged from March to May 2020 when, following an improvement in pandemic-related statistics, dentists were authorized to return to normal working provided they followed the “Operating Procedures for Dental Practices during Phase 2 of the Covid-19 Pandemic” issued by the Scientific and Technical Committee set up by the government to oversee Phase 2 of the public health emergency.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Italy Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 31 May 2023
Updated by: Ritu Baliya

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