The Indonesia Herbal Supplements Market was valued at $31.56 Mn in 2023 and is predicted to grow at a CAGR of 6.2% from 2023 to 2030, to $48.08 Mn by 2030. The key drivers of this industry include a younger population, cultural acceptance, and rising awareness. The industry is primarily dominated by players such as Himalaya Wellness, Herbalife Nutrition, Sido Muncul, and Deltomed Laboratories among others.
The Indonesia Herbal Supplements Market was valued at $31.56 Mn in 2023 and is predicted to grow at a CAGR of 6.2% from 2023 to 2030, to $48.08 Mn by 2030.
Herbal supplements, also known as botanicals, are dietary supplements that contain one or more herbs. These products, which include herbal, botanical, or phytomedicines, are derived from plants or botanicals to promote health or treat illnesses. Herbal supplements are intended specifically for internal use and are commonly available in solid forms such as capsules, pills, tablets, and lozenges, but can also be found in liquid or powder forms. Some popular herbal supplements include Echinacea, Garlic, Ginkgo, Ginseng, St. John's Wort, Saw Palmetto, and Valerian.
Indonesia ranks 4th globally among the main producers of medicinal plants. A study indicated that 24.4% of adults in Indonesia had consulted a traditional practitioner or used traditional medicine in the past four weeks, while 32.9% had used complementary medicine in the same period. The market is driven by significant factors like growing younger population, cultural acceptance, and rising awareness. However, regulatory challenges, quality control issues, and lack of scientific validation restrict the growth and potential of the market.
Prominent players in this field include Himalaya Wellness, Herbalife Nutrition, Sido Muncul, and Deltomed Laboratories among others.
Market Growth Drivers
Growing Younger Population: Indonesia's large, youthful population is a major driver for the herbal supplement market. With 60% of its 250 Mn people being young and this demographic expected to grow, the demand for health-conscious products like herbal supplements will likely rise as more people seek to maintain their health and wellness during these years.
Cultural Acceptance: Indonesia's rich tradition of herbal remedies, deeply rooted in its culture, makes herbal supplements widely trusted and accepted by the population. This cultural acceptance drives the market, as consumers are more likely to choose herbal supplements due to their familiarity and confidence in traditional medicine.
Rising Awareness: Increasing public awareness is leading Indonesians to prioritize preventive healthcare, early detection, and overall well-being rather than solely focusing on treatment costs. This shift in mindset is a market driver for herbal supplements, as more people seek natural and preventive health solutions.
Market Restraints
Regulatory Challenges: The intricate regulatory frameworks and compliance requirements pose a barrier to entering the market and registering products, which in turn limits the availability and affordability of herbal supplements in Indonesia.
Quality Control Issues: Maintaining consistent quality and safety standards for herbal supplements is challenging in Indonesia due to varying sourcing practices, processing standards, and the prevalence of counterfeit products. This inconsistency poses a significant restraint to the herbal supplement market in the country.
Lack of Scientific Validation: The limited scientific research and validation of herbal supplements may discourage both consumers and healthcare professionals from fully embracing these products in Indonesia, acting as a significant restraint on the market.
Under the authority of the Indonesian Ministry of Health (MOH), The Indonesian Food and Drug Administration, or Badan Pengawas Obat dan Makanan (Badan POM/BPOM), is in charge of establishing specific regulations for herbal supplements. In 2023, BPOM introduced Regulation No. 24, which supersedes Regulation No. 17 from 2019. This updated regulation establishes comprehensive safety and quality standards for health supplements, including herbal supplements. In Indonesia, reimbursement for herbal supplements is generally limited and not widely accessible. Although certain government initiatives like the Indonesian National Health Insurance (Jaminan Kesehatan Nasional or JKN) may occasionally cover the expense of some supplements, this remains uncommon and is not standard practice.
Key Players
Here are some of the major key players in the Indonesia Herbal Supplement Market:
1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country
2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)
3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints
4. Competitive Landscape
4.1 Major Market Share
4.2 Key Company Profile (Check all Companies in the Summary Section)
4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)
5. Reimbursement Scenario
5.1 Reimbursement Regulation
6. Methodology and Scope
By Product Form
By Application
By Distribution Channel
Methodology for Database Creation
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