Indonesia Breast Pump Market Report

Indonesia Breast Pump Market Executive Summary

The Indonesia Breast Pump Market is at around $17.6 Mn in 2023 and is projected to reach $31.4 Mn in 2030, exhibiting a CAGR of 8.6% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may also be used to address a range of challenges parents may encounter during breastfeeding, including difficulties latching, separation from an infant in intensive care, feeding an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Indonesia Breast Pump Market is driven by significant factors such as urbanization, the increasing presence of females in the workforce, and growing consumer awareness. However, high prices, physical discomfort, stigma, and embarrassment restrict the growth and potential of the market.

The major players in the Indonesia Breast Pump Market are Cimilre, Horigen, Pigeon, Asia Connection, Philips Avent, Advin Healthcare, and IndoSurgicals, among others.

Market Dynamics

Market Growth Drivers

Urbanization: With the expansion of urban areas, there is a surge in working mothers looking for practical solutions to balance their professional and personal lives. Breast pumps provide a valuable means for mothers to continue breastfeeding while pursuing their careers. Furthermore, urbanization usually enhances healthcare facilities and raises awareness about the benefits of breastfeeding, which promotes the adoption of advanced breastfeeding tools, leading to market growth.

Increasing presence of females in the workforce: The increasing presence of women in Indonesia's professional sector is a key factor driving growth in the breast pump market. As more women embark on careers across various fields, the demand for adaptable breastfeeding solutions that fit their work schedules rises. Breast pumps become crucial for these working mothers, enabling them to continue breastfeeding while managing their job responsibilities. This shift in workforce dynamics boosts the need for efficient, portable, and user-friendly breast pumps, thereby fueling market expansion.

Growing consumer awareness: In Indonesia, the growing awareness of breastfeeding benefits and the introduction of advanced breast pump technologies are key factors driving the breast pump market. Educational campaigns and health initiatives are emphasizing the importance of breastfeeding for both infant and maternal health, leading more parents to appreciate the benefits of breast pumps in achieving their breastfeeding goals. As awareness increases regarding the convenience and flexibility that breast pumps offer, especially for working mothers, adoption rates are rising.

Market Restraints

High Price: In Indonesia, the cost of breast pumps poses a major barrier to market growth due to the country's economic diversity and varying income levels. Premium and advanced breast pumps often come with high prices, which can be unaffordable for many, particularly in lower-income and rural areas. As a result, the cost of breast pumps can limit market expansion and adoption in a price-sensitive market like Indonesia.

Physical Discomfort: Painful suction, soreness, and overall bodily discomfort associated with pumping can deter mothers from utilizing breast pumps regularly. These issues can lead to reduced milk supply, decreased pumping frequency, and ultimately, early cessation of breastfeeding. Thus, physical discomfort remains a significant barrier to breast pump adoption and usage.

Stigma and Embarrassment: The stigma surrounding breastfeeding and feelings of embarrassment and discomfort pose a significant barrier to breast pump adoption. Many women are hesitant to use breast pumps due to societal pressures and the lack of supportive infrastructure. This reluctance to pump in public or even in private spaces hinders the normalization of breastfeeding and impacts the overall growth of the breast pump market.

Regulatory Landscape and Reimbursement Scenario

In Indonesia, the regulatory agency is called the National Agency of Drug and Food Control (NADFC), also known by its Indonesian name, Badan Pengawas Obat dan Makanan (BPOM) which operates under the Ministry of Health. It plays a critical role in ensuring the safety, efficacy, and quality of pharmaceuticals available in the nation.

The NADFC conducts detailed reviews and analyses of the applications of pharmaceutical companies to register and market new drugs. It includes a thorough evaluation of the safety, efficacy, and quality of pharmaceutical products. After the NADFC is ensured of these characteristics, does it allow the drugs to be marketed? The NADFC is also responsible for post-marketing surveillance of the drugs in case of any reporting of adverse drug reactions.

Indonesia’s healthcare reimbursement system is a complex mix of public and private insurance schemes. The mandated national health insurance scheme in Indonesia is called Jaminan Kesehatan Nasional (JKN), or National Health Insurance. It attempts to give access to basic healthcare and covers a sizable section of the populace. The JKN reimburses healthcare costs for outpatient and inpatient services at the designated healthcare facilities. For the private sector, compared to the JKN, private health insurance plans may provide greater coverage and better reimbursement rates.

Competitive Landscape

Key Players

Here are some of the major key players in the Indonesia Breast Pump Market:

• Cimilre
• Horgien
• Pigeon
• Asia Connection
• Philips Avent
• Ardo Medical AG
• IndoSurgicals
• Tommee Tippe
• Spectra Baby
• Advin Healthcare