India Patient Engagement Solutions Market Analysis

India Patient Engagement Solutions Market Analysis


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India's engagement solutions market is projected to grow from $309.34 Mn in 2022 to $959.54 Mn by 2030, registering a CAGR of 15.2% during the forecast period of 2022-30. The main factors driving the growth would be the growing healthcare market, the rising burden of chronic diseases, government initiatives, and the rapid digitalization of healthcare. The market is segmented by component, delivery mode, application, therapeutic area, functionality, and by end-user. Some of the major players include Practo, BestDoc, Clinion, Allscripts, and Cerner.

ID: IN10INHS015 CATEGORY: Healthcare Services GEOGRAPHY: India AUTHOR: Neha Davda

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India Patient Engagement Solutions Market Executive Summary

India's engagement solutions market is projected to grow from $309.34 Mn in 2022 to $959.54 Mn by 2030, registering a CAGR of 15.2% during the forecast period of 2022-30. Over the past ten years, India has gradually increased its health spending in order to support its growing population. From 2.95% of GDP in 2018, health spending grew to 3.01% in 2019. India still spends less on healthcare than the majority of wealthy countries, notwithstanding recent gains. The government is working to improve the healthcare system by increasing public funding and passing reform laws, but there are still a lot of problems that need to be fixed.

Patient engagement refers to the methods or tactics that encourage people to actively take part in their own healthcare. The Asia Pacific market is likely to expand rapidly in the future years. The rise of this region is being supported by developing nations like India, which have a huge patient population, a growing number of internet and smartphone users, an improved healthcare infrastructure and care quality, and the existence of local players.

India Patient Engagement Solutions Market

Market Dynamics

Market Growth Drivers

The India patient engagement solutions market is expected to be driven by factors such as the growing healthcare market, the rising burden of chronic diseases, government initiatives and rapid digitalization of healthcare. To digitise the nation's healthcare system, the Indian government has started a number of projects, including the National Health Stack and the National Digital Health Mission. Healthcare providers have used digital health technology as a result, such as patient interaction tools.

Market Restraints

Despite the growing digitalization of healthcare, India still has a sizable digital gap, with a big portion of the population having little to no access to digital devices and the internet. The fact that a huge percentage of the population has poor knowledge and comprehension of health and healthcare presents another big challenge in India. Only 32.8% of Indians, according to research published in the Journal of Family Medicine and Primary Care, have sufficient health literacy. This has the potential to hinder the effectiveness of patient engagement solutions and their expansion.

Competitive Landscape

Key Players

  • Practo (IND)
  • BestDoc (IND)
  • Clinion (IND)
  • Allscripts
  • Cerner

Notable Deals

September 2020: BestDoc, a health-tech SaaS firm with roots in Kerala, has secured a $2.1 Mn Pre-Series A round of funding from Accel Partners and Arkam Ventures. An existing investor from Bengaluru, the SEA Fund, also invested in this round. It intends to make use of the funds to increase its market share throughout India and create goods that would enhance the in-patient admission and hospitalisation experience.

Healthcare Policies and Regulatory Landscape

In India, where there is a federal system of government, state and federal governments work together to regulate healthcare laws and policies. The state governments have the authority to adopt and enforce these regulations within their own areas while the federal government is in charge of formulating overall healthcare policy.

The Ministry of Health and Family Welfare, the Medical Council of India, and the National Health Authority are just a few of the organisations that oversee the Indian healthcare industry. These organisations are in charge of establishing requirements for the provision of healthcare as well as managing the accreditation and licencing of healthcare institutions and organisations.

In India's healthcare industry, there has been an increasing emphasis on patient engagement and empowerment in recent years. The government has started a number of programs to advance patient-centred care, such as the Ayushman Bharat program, which aims to give millions of Indians access to universal health coverage. The National Digital Health Mission, which aims to establish a digital infrastructure for the provision of healthcare services, is one of the initiatives that the government has established to promote the use of digital technology in healthcare.

Reimbursement Scenario

The policies for patient engagement solution reimbursement in India are still in the early phases of development. Healthcare practitioners are not paid for utilising patient engagement tools to enhance patient outcomes at the moment because there is no set reimbursement policy for these services.

However, the Indian government has started a number of programs to encourage the use of digital medical tools, such as patient engagement programs. For instance, the National Digital Health Mission seeks to develop a digital infrastructure for delivering healthcare services, including the utilisation of telemedicine platforms and digital health records.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Patient Engagement Solutions Market Segmentation

By component (Revenue, USD Billion):

  • Hardware
  • Software
  • Standalone Software
  • Integrated Software
  • Services

By Delivery Mode (Revenue, USD Billion):

  • PREMISE Mode
  • CLOUD-BASED Mode

By Application (Revenue, USD Billion):

  • Health Management
  • Home Health Management
  • Social
  • Financial Health Management

By Therapeutic area (Revenue, USD Billion):

  • Chronic Diseases
  • Cardiovascular Diseases (CVD)
  • Diabetes
  • Obesity
  • Other chronic Diseases
  • Women's Health
  • Fitness
  • Other Therapeutic Areas

By Functionality (Revenue, USD Billion):

  • E-Prescribing
  • Virtual Consultation
  • Patient/Client Scheduling
  • Document Management

By End-user (Revenue, USD Billion):

  • Providers
  • Payers
  • Patients
  • Other End users

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 06 October 2023
Updated by: Ritu Baliya

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