India Dental Care Market Analysis

India Dental Care Market Executive Summary

India's dental care market was valued at $653 Mn in 2022 and is estimated to expand at a compound annual growth rate (CAGR) of 9.40% from 2022 to 2030 and will reach $1339 Mn in 2030. India's economy has undergone a change from a mixed planned economy to a mixed middle-income emerging social market economy with significant state intervention in key industries. By nominal GDP, it is the fifth-largest economy in the world, and by purchasing power parity, it is the third-largest.

India has 1,80,000 registered dental graduates, and 80,000 are actively practicing dentists. 99% of the dental market in India is private. Over 90% of dentists work in and around major cities. IDA is dedicated to improving dental health because it is crucial to overall health and well-being. The capacity to eat and drink, swallow, retain sufficient nutrition, smile, and communicate are among the most fundamental human requirements that can be impacted by poor oral health, untreated oral diseases, and disorders. A positive patient experience is achieved through the development and testing of dental products and materials by the IDA (Indian Dental Association) using cutting-edge research techniques. With this in mind, the association created a useful safety standard for consumer dental care products called "the IDA Seal of Acceptance”. Through its publications on public health and instructional literature, the group also works to raise public awareness of oral health issues.

Market Dynamics

Market Growth Drivers

One of the major contributing factors to this growth of the Indian dental care Market is the rising knowledge and awareness among individuals regarding dental aids and various treatments that aim to improve personal health and hygiene, Cosmetic whitening products, which are a rarity in past are now being actively purchased and administered. Personalization of the oral care market is a major contributing factor to the growth of the market.

The elderly population is at high risk of developing various oral diseases. According to government estimates, more than 90% of the adult population is affected by periodontal disease. Brushing and flossing with fluoride-containing toothpaste, using mouthwash, and regular dental visits are some of the oral care tips for seniors. Thus, the demand for oral care products is expected to increase from this group of the population as well.

India is one of the countries consuming maximum tobacco, a leading cause of oral cancer and the problem has only aggravated in the recent past. India has the highest number of oral cancers in the world with 75,000 to 80,000 new cases every year. All forms of chewing tobacco sold in small pouches across the country are a serious health hazard as they are targeted at the youth and children.

Dental caries (tooth decay) is the most common chronic childhood disease – 5 times more common than asthma and 7 times more common than hay fever. Over 80% under 15-year have caries and 40% suffer from malocclusion. There are striking disparities in dental disease by income. Poor children suffer twice as much dental caries as their more affluent peers and their disease is more likely to be untreated. These poor-non-poor differences continue into adolescence.

Dental implants hold the majority share at 20.12% of the Indian dental service market while cosmetic dentistry is the fastest-growing segment. Periodontics and laser dentistry are also taking a leap in this industry with a substantial growth rate.

Market Restraints

The oral care/oral hygiene market is highly competitive, with a growing number of players operating at the regional level. Local/regional players offer oral care products at discounted prices as compared to the global players and sell their products through e-commerce channels at low prices, creating pricing pressure on global players.

Regular dental care requires routine cleaning of the teeth after every meal creates hassles in terms of maintaining dental hygiene. Dental bridges can damage the bone surrounding the previous teeth, thus weakening the bone structure which significantly increases the chances of accumulation of dental plaque around the teeth and, in turn, increases the risk of tooth decay and associated gum diseases. Dental bridges also require grinding of the surrounding teeth to prepare the pontic. Grinding reduces teeth strength and increases the chances of dental bridge failure, resulting in frequent replacement.

Competitive Landscape

Key Players

• Clove Dental
• 3M
• Dentsply Sirona
• GE Healthcare
• Philips Healthcare
• Siemens Healthcare
• Apollo Group
• Fortis Healthcare
• KAVO Kerr
• Wockhardt Limited

Healthcare Policies and Regulatory Landscape

Policy: National Oral Health Program and the new norms accepted by NHSRC of Govt. of India extend dental health care through primary health centers and health & wellness centers being established around the country.

Public sector insurance like Rashtriya Swasthya Bima Yojna (RSBY), Central Government Health Scheme, and Employees’ State Insurance also provides coverage for a limited number of oral health procedures.

Pradhan Mantri Jan Arogya Yojana (PM-JAY) holds promise to further increase the percentage of the population covered by public insurance for health care. It will also aim to promote oral health economic research at national and regional levels since information in this area is incomplete and often disaggregated.

National Health policy commits to providing affordable, safe, and quality oral health care services at all health facilities

Regulatory landscape

1. Regulation of dental clinical establishments: This policy will advocate the facilitation of dental clinic establishment particularly in rural and under-served areas
2. Regulation of dental equipment, Instruments, and Materials: The National Oral Health policy recommends supporting and strengthening all existing and future regulations related to medical/ dental devices and dental materials
3. Regulation of Commercial Determinants of Oral Health Research, Policy, and Practice: It aims to create a coherent and comprehensive regulation and legislative framework to regulate the commercial determinants to tackle the risk factors of oral health shared with a range of other non-communicable diseases (NCDs)