India Breastfeeding Accessories Market Report 2023 to 2030

India Breastfeeding Accessories Market Analysis

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India Breastfeeding Accessories Market was valued at $45.65 Mn in 2023 and is predicted to grow at a CAGR of 9.80% from 2023 to 2030, to $87.83 Mn by 2030. The key drivers of this industry include urbanization and working mothers, technological advancements in products, and increasing disposable income. The industry is primarily dominated by Medala, Elvie, Willow Innovations, and Koninklijke Philips among others.

ID: IN10INMD030 CATEGORY: Medical Devices GEOGRAPHY: India AUTHOR: Sarita Yadav

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India Breastfeeding Accessories Market Executive Summary

India Breastfeeding Accessories Market was valued at $45.65 Mn in 2023 and is predicted to grow at a CAGR of 9.80% from 2023 to 2030, to $87.83 Mn by 2030.

Breastfeeding accessories are essential tools that aim to improve the overall breastfeeding experience for both mothers and babies, addressing various needs from comfort to convenience. Key categories include manual, electric, and hospital-grade breast pumps, which cater to different pumping needs and frequencies, while nursing pads and nipple shields provide comfort by managing milk leaks and protecting sore nipples. Breast shells help collect excess milk and shield sensitive areas, and milk storage containers ensure the safe storage of expressed milk. Nursing bras and covers offer support and discreet breastfeeding options, and breastfeeding pillows provide ergonomic support to both mother and baby during feeds. Additionally, nipple creams soothe and protect against irritation. These accessories not only enhance comfort and ease for mothers but also support health by preventing infections and maintaining milk quality, ultimately contributing to a more positive, manageable, and flexible breastfeeding experience.

According to the National Family Health Survey (NFHS), the prevalence of Early Initiation of Breastfeeding (EIBF) in India was 41.6% in 2015-16. However, this improved to 61% of children under six months exclusively breastfed in 2021. Exclusive Breastfeeding (EBF) rates slightly declined from 54.9% in 2015-16 to 55% in 2021. Trends from 1992 to 2021 revealed fluctuations in EBF, with prolonged exclusive breastfeeding increasing from 4.3% to 7.7%. Regional variations were notable, with EIBF and EBF rates higher in Belagavi, Karnataka, compared to lower rates in urban Delhi. Additionally, timely complementary feeding remains a challenge, with only 42.7% of children aged 6-8 months receiving solid or semi-solid foods alongside breastfeeding.

The market is therefore driven by significant factors like urbanization and working mothers, technological advancements in products, and increasing disposable income. However, limited availability in rural areas, cultural beliefs and practices, and inadequate support and counselling restrict the growth and potential of the market.

A prominent player in this field is Medala, in 2024, Medela AG launched a new line of breast pumps with smart technology for real-time tracking and personalized support, enhancing milk production and breastfeeding practices. Similarly, Elvie introduced an updated wearable breast pump featuring improved suction technology and longer battery life, offering greater comfort and efficiency based on user feedback. Other contributors include Willow Innovations, and Koninklijke Philips among others.

India Breastfeeding Accessories Market Report 2023 to 2030

Market Dynamics

Market Growth Drivers

Urbanization and Working Mothers: Urbanization and the increasing number of working mothers drive the demand for breastfeeding accessories in India. As more women return to work post-maternity, the need for convenient breastfeeding solutions, such as breast pumps and milk storage bags, grows. The Ministry of Labour and Employment's 2023 report indicates that 26% of women are in the workforce, showing a significant market for breastfeeding accessories among working mothers.

Technological Advancements in Products: Technological advancements in breastfeeding products boost market growth in India. Innovations such as electric breast pumps and smart breastfeeding devices offer improved convenience and efficiency for mothers. Market research from 2023 shows a 15% annual growth rate in the sales of advanced breastfeeding products, driven by these technological improvements.

Increasing Disposable Income: Rising disposable income among Indian families supports the growth of the breastfeeding accessories market. As income levels rise, more families can afford higher-quality breastfeeding products. The World Bank reported a 7.2% growth in GDP per capita in India in 2023, reflecting improved economic conditions that enable increased spending on breastfeeding accessories.

Market Restraints

Limited Availability in Rural Areas: Access to breastfeeding accessories is limited in rural areas of South Africa, impacting their availability. According to the Rural Health Advocacy Project, only about 30% of rural areas have access to specialized breastfeeding products, creating a gap in the market. This lack of availability restricts the adoption of breastfeeding accessories among mothers in remote regions.

Cultural Beliefs and Practices: Cultural beliefs and practices can influence the use of breastfeeding accessories in South Africa. Traditional practices may prioritize direct breastfeeding over the use of accessories like breast pumps. The South African Medical Research Council notes that cultural preferences can limit the acceptance and use of modern breastfeeding products.

Inadequate Support and Counselling: Inadequate support and counselling for breastfeeding mothers can hinder the market for breastfeeding accessories. Many mothers may not receive sufficient guidance on the benefits and use of these products which restricts their usage in the market.

Regulatory Landscape and Reimbursement Scenario

India's regulatory framework for medical devices, including breastfeeding accessories, is primarily governed by the Drugs and Cosmetics Act, 1940, and the Medical Devices Rules, 2017. While the Drugs and Cosmetics Act mainly focuses on drugs, it also includes provisions for medical devices. The Medical Devices Rules, 2017 provide more specific regulations, covering aspects such as classification, licensing, and import requirements for these products. Breastfeeding accessories are typically categorized as Class A or B medical devices based on their risk profile, and some states may impose additional regulations regarding their sale and distribution.

The reimbursement landscape for breastfeeding accessories in India is quite limited. Public health insurance schemes like Ayushman Bharat generally do not cover the cost of these products. Although some private health insurance plans might offer limited coverage for breastfeeding accessories, this coverage varies significantly between insurers and is not standardized. As a result, most mothers typically bear the cost of breastfeeding accessories out-of-pocket.

Competitive Landscape

Key Players

Here are some of the major key players in the India Breastfeeding Accessories

Medela AG
Ameda, Inc.
Willow Innovations, Inc.
Koninklijke Philips N.V.
Elvie (Chiaro Technology)
Linco Baby
Spectra Baby
Hygeia Health
NUK USA
Mayborn Group (Tommee Tippee)

1. Executive Summary
1.1 Device Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Regulatory Landscape for Medical Device
1.6 Health Insurance Coverage in Country
1.7 Type of Medical Device
1.8 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

India Breastfeeding Accessories Market Segmentation

By Product Type

Nipple Care Products
Breast Pumps
Breast Shells
Breastmilk Storage & Feeding Products
Others

By Distribution Channel

Online retail
Offline retail
Hospital pharmacies

By End User

Hospitals
Clinics
Homecare Settings
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.