Egypt Oral Care Market Analysis

Egypt Oral Care Market Executive Summary

The Egypt Oral Care market was valued at $99 Mn in 2022 and is estimated to expand at a CAGR of 7.7% from 2022 to 2030 and will reach $179 Mn in 2030. Oral care is an important aspect of healthcare in Egypt, and the market for oral care products and services has been growing steadily in recent years. The Egyptian oral care market is driven by a number of factors, including a growing population, increasing awareness of oral health and hygiene, and rising disposable incomes. The market for oral care products in Egypt is dominated by toothpaste and toothbrushes, which account for a significant portion of the market. Other products in the market include mouthwashes, dental floss, and teeth whitening products. The Egyptian government has recognized the importance of oral health and has launched a number of initiatives aimed at improving access to oral care services. These initiatives include the expansion of public dental clinics, the launch of mobile dental clinics in rural areas, and the establishment of oral care programs in schools.

Market Dynamics

Market Growth Drivers

Egypt has a large and growing population, which is expected to increase demand for oral care products and services. According to the World Bank, the population of Egypt was around 102 million in 2020, and it is projected to reach 133 million by 2050. There is a growing awareness among Egyptians of the importance of oral hygiene, which is expected to drive demand for oral care products and services. This is reflected in the increasing number of people who are visiting dentists and using oral care products. As the Egyptian economy continues to grow, more people are gaining access to higher levels of disposable income. This is expected to increase demand for higher quality oral care products and services. The Egyptian government is investing in healthcare infrastructure, including dental services. This is expected to increase access to oral care services and drive demand for oral care products. Egypt is becoming increasingly urbanized, with more people living in cities. This is expected to increase demand for oral care products and services, as people in urban areas tend to have better access to oral care services and are more aware of the importance of oral hygiene.

Market Restraints

Although there is an increasing awareness of the importance of oral hygiene in Egypt, there is still a lack of knowledge among many people about how to maintain good oral health. While the government is investing in healthcare infrastructure, including dental services, access to these services is still limited in some parts of the country, particularly in rural areas. While oral care products are becoming more widely available in Egypt, the cost of these products can still be a barrier for many people, particularly those with lower incomes. The sale of counterfeit or substandard oral care products is a major concern in Egypt, which can pose a health risk to consumers. There is a lack of regulation in the oral care market in Egypt, which can lead to the sale of counterfeit or substandard products, as well as false claims about the efficacy of certain products. There is a shortage of qualified dental professionals in Egypt, particularly in rural areas, which can make it difficult for people to access dental care services.

Competitive Landscape

Key Players

• Marico Egypt
• Amoun Pharmaceutical Company
• Eva Pharma
• Siwa Holding
• Pharco Pharmaceuticals

Healthcare Policies and Regulatory Landscape

The regulatory framework and healthcare policy in Egypt are overseen by the Ministry of Health and Population (MoHP), which is responsible for setting policies and regulations related to healthcare and ensuring the safety and efficacy of healthcare products and services. The MoHP has implemented a number of regulations and guidelines related to the oral care market in Egypt. For example, the MoHP requires all oral care products to be registered with the Central Administration for Pharmaceutical Affairs (CAPA) before they can be sold in the country. This registration process involves a review of the safety and efficacy of the product, as well as the manufacturing and labeling processes. The MoHP has also implemented regulations related to the sale and marketing of oral care products. For example, all advertising and promotional materials for oral care products must be approved by the MoHP before they can be used.

Reimbursement Scenario

In Egypt, the majority of healthcare services, including oral care services, are provided through the public healthcare system, which is heavily subsidized by the government. Patients who receive healthcare services in public hospitals and clinics pay nominal fees, and in some cases, the services are provided free of charge.

Private healthcare services, including oral care services, are also available in Egypt, but they are generally more expensive than public healthcare services. Private insurance coverage for oral care services is available, but it is not widely used due to its high cost and limited coverage.

Overall, the reimbursement scenario for oral care services in Egypt is limited, particularly in the private sector. However, the government is working to expand access to affordable healthcare services, including oral care services, through its healthcare reform program, which aims to increase the number of healthcare facilities and improve the quality of care provided in both the public and private sectors. In addition, the government has launched a number of initiatives aimed at improving access to oral care services in underserved areas. For example, the Ministry of Health and Population has launched a mobile dental clinic program that provides free oral care services to residents of rural areas who do not have access to dental clinics.