Denmark Nutritional Supplements Market Analysis

Denmark Nutritional Supplements Market Analysis


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By 2030, it is anticipated that the Denmark nutrition and supplements market will reach a value of $xx Bn from $xx Bn in 2022, growing at a CAGR of xx% during 2022-2030. The nutrition and supplements market in Denmark is primarily dominated by local players such as Vitaviva, New Nordic, and Biosym. The market for nutrition and supplements in Denmark is primarily driven by an inclination towards better health infrastructure, government regulations and increasing consumer awareness of health and lifestyle. The Denmark nutrition and supplements market in Denmark is segmented by Type, Product, application, and Distribution Channel.

ID: IN10DKON002 CATEGORY: OTC & Nutraceuticals GEOGRAPHY: Denmark AUTHOR: Dr. Vishwa Modhia

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Denmark Nutrition and Supplements Market Analysis Summary

By 2030, it is anticipated that the Denmark Nutrition and Supplements market will reach a value of $xx Bn from $xx Bn in 2022, growing at a CAGR of xx% during 2022-2030.

Denmark is a Scandinavian nation in Northern Europe that borders the Baltic Sea and the North Sea. More than 60% of Scandinavia's pharmaceutical sector is located in the Danish-Swedish life science cluster known as "Medicon Valley."

As in most other Western European nations, multivitamins, fish oils, and calcium and mineral supplements are the most popular vitamin and dietary supplement products in Denmark. However, Danish consumers do not have any particular regional preferences when it comes to vitamins and dietary supplements. As a percentage of GDP, Denmark is one of the top exporters of life science.

Market Dynamics

Market Growth Drivers Analysis

Denmark has a vibrant culinary scene and a long history of nutritious eating. A sizeable segment of the food market in Denmark is dominated by organic products, as many Danes are willing to pay a premium for them. Danish consumers are becoming more interested in functional foods and dietary supplements, with a focus on goods that provide particular health advantages, such as probiotics, prebiotics, and supplements for joint health and immunological support. These factors have the potential to drive the Denmark nutrition and supplement market.

Market Restraints

The probiotics and prebiotics industries, in particular, encountered a number of difficulties with the adoption of the Nutrition and Health Claims Regulation (NHCR). The terms "probiotic" and "prebiotic," which the European Commission categorises as health claims, require authorization to be used, however, this licence has not been given despite several applications. This action by Spain caused a sort of domino effect, drawing additional attention to the issue among the member states. The EU Commission will once more be approached by Denmark to find a solution for the labelling of probiotics, the Danish Minister for Food, Agriculture, and Fisheries recently revealed. These factors may deter new entrants into the Denmark nutrition and supplement market.

Competitive Landscape

Key Players

  • Biosym (DNK)
  • New Nordic (DNK)
  • Vitaviva (DNK)
  • Urtekram (DNK)
  • GNC
  • GlaxoSmithKline

Healthcare Policies and Reimbursement Scenarios

The Danish Veterinary and Food Administration in Denmark is in charge of overseeing nutrition and supplement regulation (DVFA). The DVFA guarantees that food supplements marketed in Denmark are risk-free, truthfully labelled, and do not contain any exaggerated claims. The European Food Safety Authority controls the use of health claims on foods and supplements (EFSA). Any health claims made on a company's product must be supported by scientific data.

The Danish Health and Medicines Authority oversees a reimbursement programme in Denmark for some dietary supplements and medicinal foods (Sundhedsstyrelsen). People with specific medical illnesses who need extra nutrients or medicinal meals as part of their treatment plan can receive financial support through the reimbursement scheme. A medical practitioner or expert must make a diagnosis and prescribe the dietary supplement or medicinal food as part of the treatment plan in order to be eligible for payment. Specific nutritional supplements and medical foods that have been approved by the Danish Health and Medicines Authority are covered by the reimbursement programme, and you must buy the products from a pharmacy.

1. Executive Summary
1.1 Product Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Government Regulation in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Epidemiology of Disease
2.2 Market Size (With Excel and Methodology)
2.3 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation

6. Methodology and Scope

Nutritional Supplements Market Segmentation

The Nutritional Supplements Market is segmented as mentioned below:

By Product (Revenue, USD Billion):

  • Sports Nutrition
    • Sports Food
    • Sports Drinks
    • Sports Supplements
  • Fat Burners
    • Green Tea
    • Fiber
    • Protein
    • Green Coffee
    • Others (Turmeric, Ginseng, Cranberry, Garcinia Cambogia)?
  • Dietary Supplements
    • Vitamins
    • Minerals
    • Enzymes
    • Amino Acids
    • Conjugated Linoleic Acids
  • Functional Foods
    • Probiotics
    • Omega-3
    • Others

By Consumer Group (Revenue, USD Billion):

  • Infant
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation (Revenue, USD Billion):

  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others

By Delivery Channel (Revenue, USD Billion):

  • Chemists/Pharmacists
  • Direct-to-Consumer Sales
  • E-commerce

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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The Danish Veterinary and Food Administration in Denmark is in charge of overseeing nutrition and supplement regulation (DVFA).

The Danish Health and Medicines Authority oversees a reimbursement programme in Denmark for some dietary supplements and medicinal foods (Sundhedsstyrelsen).

The nutrition and supplements market in Denmark is primarily dominated by local players such as Vitaviva, New Nordic and Biosym.


Last updated on: 07 June 2023
Updated by: Shivam Zalke

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