Canada Breast Pump Market Report

Canada Breast Pump Market Executive Summary

The Canada Breast Pump Market is at around $235.2 Mn in 2023 and is projected to reach $419 Mn in 2030, exhibiting a CAGR of 8.6% during the forecast period.

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They are available in two forms; they can be manual devices powered by hand or foot movements or automatic devices powered by electricity. Breast pumps are available in a variety of styles to meet the demands of moms. Hand-operated manual pumps are lightweight and silent, making them ideal for sporadic usage. Electric pumps are often used on a regular basis because of their higher efficiency and ability to run on mains or batteries. There are several uses for breast pumps. Many parents use them to continue breastfeeding after they return to work. They express their milk at work, which is later bottle-fed to their child by a caregiver. A breast pump may be also used to address a range of challenges parents may encounter during breastfeeding, including difficulties latching, separation from an infant in intensive care, feeding an infant who cannot extract sufficient milk itself from the breast, to avoid passing medication through breast milk to the baby, or to relieve engorgement, which is a painful condition whereby the breasts are overfull.

The Canada Breast Pump Market is driven by significant factors such as the rising female workforce, product innovations, and growing consumer awareness. However, stringent regulations, physical discomfort, stigma, and embarrassment restrict the growth and potential of the market.

The major players in the Canada Breast Pump Market are Ameda, Avent, Evenflo, Pigeon, Playtex, and Hygeia, among others.

Market Dynamics

Market Growth Drivers

Rising Female Workforce: With an increasing number of women balancing careers with motherhood, there is a growing need for breastfeeding solutions that fit into their professional lives. Breast pumps are becoming essential for working mothers, enabling them to continue breastfeeding while meeting their job responsibilities. This rising demand for solutions that support breastfeeding in the workplace is driving the growth of the breast pump market and related products.

Product Innovations: Recent advancements in breast pump technology, such as wearable and hands-free models, enhanced suction capabilities, and smart features like app integration, have greatly improved user convenience and comfort. These ongoing innovations cater to the changing needs of breastfeeding mothers and drive market growth by attracting consumers who are looking for the latest and most effective breastfeeding solutions.

Growing Consumer Awareness: Increasing awareness about the benefits of breastfeeding and the ease of using breast pumps, driven by healthcare professionals, online platforms, and social media, is leading more mothers to choose these devices. Support from health organizations and government initiatives promoting breastfeeding also plays a significant role in this heightened awareness. Additionally, the growing need for flexible parenting solutions and workplace accommodations for breastfeeding mothers has led to greater adoption of breast pumps, further driving market expansion.

Market Restraints

Stringent Regulations: The regulatory body of Canada enforces rigorous standards to ensure the safety, efficacy, and quality of breast pumps. These regulations require extensive testing, certification, and documentation, which can be costly and time-consuming for manufacturers. Additionally, navigating different regulatory frameworks across international markets adds another layer of complexity. As a result, the increased regulatory burden can delay product launches, limit market entry for smaller companies, and potentially increase the prices for consumers, thereby limiting market growth.

Physical Discomfort: Using a breast pump can often lead to physical discomfort, including sore and cracked nipples, pain caused by incorrect flange size or excessive suction, and hand fatigue from manual pumps. These discomforts can significantly impact a mother's pumping experience, making it essential to find the right pump, ensure proper fit, and implement pain management techniques. These challenges lead to the overall decreased market growth.

Stigma and Embarrassment: Stigma and discomfort surrounding the use of breast pumps can hinder the growth of the breast pump market. Negative social and cultural attitudes towards breastfeeding and the use of breast pumps may discourage some women from using these devices, especially in public or professional environments. Issues such as the visible presence of the pump, fears of judgment, and insufficient support from employers and society contribute to this reluctance. These societal barriers can impede the wider acceptance and adoption of breast pumps, potentially stifling market expansion.

Regulatory Landscape and Reimbursement Scenario

The regulatory body in charge of policing a range of medical goods and services is Health Canada. Foods, pharmaceuticals, medical equipment, biologics, natural health products, and other health products are all under the purview of Health Canada. Health Canada oversees the safety, effectiveness, and quality of all pharmaceutical medications intended for human use in Canada, both before and following their entry into the Canadian market, under the Food and Drugs Act.

The Department carries out this task by combining monitoring, scientific evaluation, compliance, and enforcement actions. It seeks to guarantee that people who require information about safety issues are informed and that the general public has prompt access to pharmaceuticals that are both safe and effective. Some of the responsibilities of Health Canada include: Enforcing the pharmaceutical industry’s compliance with regulations, such as those pertaining to clinical trials, drug manufacturing, and the reporting of adverse drug reactions; reviewing clinical trial applications; reviewing drug submissions from manufacturers for market authorization and post-market changes; monitoring the safety of drugs in the Canadian market and informing the public and health care professionals about safety risks.

Through the Canada Health Transfer (CHT), the federal government distributes money to the states, territories, and provinces. Each province’s share of financing is decided by a complicated system that takes into account factors including population, healthcare requirements, and past expenditure trends. The costs of hospital stays, doctor visits, diagnostic tests, and some prescription drugs are then covered by the public healthcare insurance programs that are managed by the provinces and territories.

Competitive Landscape

Key Players

Here are some of the major key players in the Canada Breast Pump Market:

• Ameda
• Avent
• Evenflo
• Pigeon
• Playtex
• Hygeia
• Spectra Baby
• Willow
• Perifit
• Kimetech GmbH