Brazil Digital Health Market Analysis Report 2022 to 2030

Brazil Digital Health Market Analysis

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Brazil's Digital Health market is projected to grow from $5.28 Bn in 2022 to $22.08 Bn by 2030, registering a CAGR of 19.6% during the forecast period of 2022-2030. Driven by the increasing prevalence of chronic diseases and the penetration of smartphones the market is expected to grow in the near future. The market is segmented by solution, deployment, and by end-use. Some of the major players include WeCancer Technological Solutions Ltd., Memed & Conexa Saúde.

ID: IN10BRDH005 CATEGORY: Digital Health GEOGRAPHY: Brazil

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Brazil Digital Health Market Executive Summary

Brazil's Digital Health market is projected to grow from $5.28 Bn in 2022 to $22.08 Bn by 2030, registering a CAGR of 19.6% during the forecast period of 2022-30. According to the World Health Organization Global Health Expenditure database, current health expenditure (%GDP) for Brazil saw a rise from 9.46% in 2018 to 9.59% in 2019. Brazil's health spending is predicted to rise to 12.6% of GDP by 2040 and might be optimized in sectors such as primary health care, hospital care, medicines, long-term care, and governance. Brazil has made efforts to cover the gap and provide better coverage and access to healthcare.

Even Prior to the COVID-19 outbreak, the health sector in Brazil has been adopting a digital transformation. The Brazilian government is promoting the use of digital health tools such as telemedicine and electronic health records. Additionally, commercial enterprises and non-profit groups have been working to create and deploy digital health solutions to improve patient access and outcomes.

brazil digital health market analysis

Market Dynamics

Market Growth Drivers

To address the high prevalence of chronic diseases such as diabetes and hypertension, the government has attempted to improvise rules and policies; promoting the use of digital health tools such as telemedicine and electronic health records. The increase in access to smartphones and other electronic devices has made it easy for service providers to reach out to a wider population and have been able to extend their services even further. Reduced costs to both the providers and patients have led to the healthy adoption of digital health. Moreover, rising mergers between a variety of sectors such as the pharmaceutical or medical devices sector along with the IT sectors have leveled up the market substantially.

Market Restraints

The digital health market demands significant investments, thus limited funding in the government or private sectors may limit the opportunities for growth. Other cultural barriers may be impactful in the easy adoption of new and innovative ways of healthcare when the caregivers show resistance or delay the adoption of the upcoming health trends. Lack of digital infrastructure and cyber security concerns can create a hindrance that needs to be overcome. Limited reimbursement for digital solutions and lack of resilient framework for planning and execution of digital health regulations are more restraints to the growth of the digital health market in Brazil.

Competitive Landscape

Key Players

WeCancer Technological Solutions Ltd. (BRA): Offer a mobile app designed for cancer patients that enables them to share their day-to-day records with their caregivers.
Memed. (BRA): The Application by Memed, allows patients to obtain information about the medications, including their side effects and interactions, as well as to track their usage and set reminders. They have partnered with CM Tecnologia a software company to accelerate the digital transformation of the sector
Conexa Saúde. (BRA): It is an online telemedicine platform for clinics, healthcare practitioners, and patients to provide online teleconsultation.
Alice (BRA): It is a healthcare insurance provider with a health plan which involves in-app text-based virtual primary care.
Dr. Consulta (BRA): They Operate a network of healthcare clinics aiming to offer quality medical care at an affordable cost and enable users to book appointments on phone, through a mobile application, or website.

Healthcare Policies and Regulatory Landscape

In Brazil, the healthcare system is made up of public, private, and non-governmental organizations. The ministry of healthcare is in charge of providing healthcare through government-funded hospitals and clinics. Brazil has a national healthcare system known as the Sistema Único de Saúde (SUS), which offers universal healthcare access to all its residents. The government has built the Sistema de Informações do SUS (SISUS), which is a nationwide Electronic Health Record (EHR) system that seeks to increase patient information exchange across healthcare providers and overall healthcare delivery.

Reimbursement Scenario

In Brazil, the healthcare reimbursement scenario is primarily under the national healthcare system (Sistema Único de Saúde - SUS). Reimbursement for digital health in Brazil is yet in the developing stage and hence not all digital solutions are covered yet, there are private health insurances that do cover telemedicine services. The Ministry of Health plans to develop a national telemedicine reimbursement policy as well as a National Telemedicine Plan which would establish guidelines for telemedicine service compensation, however, there has been no formal release of this plan.

1. Executive Summary
1.1 Digital Health Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Digital Health Policy in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Diagnosis
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Digital Health Market Segmentation

The Digital Health Market is segmented as mentioned below:

By Solution (Revenue, USD Billion):

Software
Services

By Deployment (Revenue, USD Billion):

Cloud-based
On-premises

By End-use (Revenue, USD Billion):

Diagnostic Centres
Healthcare Payers
Healthcare Research Centres
Hospitals & Clinics
Nursing Care Centres
Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

Analyzing historical proprietary data collected from multiple projects.
Regularly updating our existing data sets with new findings and trends.
Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

Searching through academic conferences, published research, citations, and social media platforms
Collecting and compiling diverse data to build a comprehensive and detailed database
Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
Continuously refreshing our database to ensure that the information remains current and reliable.
Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

Merging historical data from secondary research with real-time data from primary research.
Conducting thorough data validation and cleansing to remove inconsistencies and errors.
Organizing data into a structured format that is easily accessible and usable for various applications.
Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.