Brazil Dental Care Market Analysis

Brazil Dental Care Market Analysis


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The Brazil dental care services market size is at around $897 Mn in 2022 and is projected to reach $1,587 Mn in 2030, exhibiting a CAGR of 7.4% during the forecast period. The cost of dental services varies greatly based on location, service type, and the individual's insurance coverage as the major players are local players who lead the geography-based provision of services along with corporations like Dental Cremer, Sorriso Dental, and Dental Plan. The report by Insights10 is segmented by treatment type, by age group, by clinical setup and by demography and provides in depth insights for opportunities for expansion.

ID: IN10BRHS005 CATEGORY: Healthcare Services GEOGRAPHY: Brazil AUTHOR: Mehrpreet Saluja

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Dental Care Services Market Executive Summary

Brazil has a huge and diverse market for dental care services. The country has a high number of dental professionals per capita, and a wide range of services are available, including general dentistry, orthodontics, and cosmetic dentistry. Brazil is also well-known for its high-quality dental tourism, with many international patients visiting the country for low-cost, high-quality dental care. GDP healthcare expenditures was 9.5% of GDP, accounting for 43.8% of health costs in Brazil covered by public expenditure, with private expenditureby various instruments accounting for the remaining 56.8%. Brazil's total population in 2020 was 210 Mn, with only 22.4% covered by dental insurance coverage.

Brazil has a public healthcare system known as the Unified Health System (SUS), which provides low-income people and families with free dental care. However, the SUS's coverage and availability of treatments can be limited, and many people prefer to pay for private dental care. Brazil's private sector is very well developed, with several private dental clinics and dental hospitals. Brazil has 412 dental schools in 2020, with 335,800 active dental surgeons. The cost of dental services varies greatly based on location, service type, and the individual's insurance coverage. For customers who want to pay for their treatment over time, several private clinics and dental institutions provide financing options.

The search for and utilisation of services can be used to assess access to health care. However, access cannot be explained solely by need; perception, individual values, organisation, health system financing, sociodemographic characteristics, and other factors all play a role. Despite having a health system based on the ideals of universal, equitable, and impartial access, Brazil is a country distinguished by socioeconomic inequities that have huge implications for health, access, and use of dental services.The Northern area of Brazil has some of the lowest socioeconomic statistics, such as a lower schooling rate and a lower per capita GDP. In all models tested, a negative association was found between the population's socioeconomic position and dental caries. The availability of dental consumables required for the prevention and treatment of dental caries was likewise associated with socioeconomic status, but not with Oral Health Primary Care Teams (OHT) coverage. Capitals with a higher frequency of dental caries in the population did not have a greater availability of material resources for disease prevention and treatment.

Brazil Dental Care Services Market Analysis

Market Dynamics

Market Growth Drivers

Porto Alegre (15%) and Rio de Janeiro (14.9%) had the largest proportions of senior people, while Palmas had the lowest (4.4%). Porto Alegre (80.1%) and Belo Horizonte (80.1%) had the largest proportion of people who had completed more than 15 years of education, while Macapá (65.6%) had the lowest. The GDP per capita ranged from $3,096.53in Maceio to $14,221.56in Vitória, with Brasilia ($12,058.56) and So Paulo ($9136.67) trailing behind.Due to strong correlation of GDP spending per capita and utilization of dental care services, itcan be used as markers to identify the demographic areas of most service deficit areas, and markedly the potential market areas. Also, prevalence of dental problems in higher in capitals like Florianopolis which had the fewest percentage of the population with caries (73.3% of the population - that implies 26.7% of the population were caries free), while Porto Velho had the highest (93.5%). Rio Branco, Belém, So Lus, Natal, Maceio, Curitiba, and Cuiabá all lacked Primary Care Facilities (PCF) with a completely equipped dental office, whereas Belo Horizonte had the greatest proportion of fully equipped PCF dental offices (74.7%).

Market Restraints

Political factors on macrolevel have significantly affected the proliferation of dental care services in Brazil. From 2011 to 2014, to political instability, still during Roussef's administration, from 2015 to 2016, and right-wing Michel Temer's administration (2016-2018), as well as the first year of far-right Jair Bolsonaro's administration – altogether have foiled corporation growth in Brazil and limited awareness of dental health as a priority.There are predominantly professional lead dental practices in the demographic regions where the quality of dental services varies, it is critical to conduct research and select a reputed dentist or dental facility and the absence of such mechanism is a challenge. The federal government has provided access to community oral health promotion programmes focusing on children and adolescents in Brazil by encouraging supervised tooth brushing and fluoride use, particularly in schools, through collective actions of supervised tooth brushing associated with different methods of fluoride use such as fluoride gel, fluoride mouthwash, and fluoride varnish so paediatric population is difficult to capture.

Competitive Landscape

Key Players

  • Dental Cremer
  • Sorriso Dental
  • Dental Plan
  • Dental Corp

Notable Recent Deals

January 2020 - OdontoCompany, a dental clinic franchisor in Brazil, has received a significant investment from L Catterton, the largest and most global consumer-focused private equity firm. Terms of the transaction were not disclosed. OdontoCompany is expected to have 700 dental clinics throughout Brazil by the end of 2019. The Company's franchises operate in all 27 Brazilian states, meeting the dental needs of more than 800,000 patients each year.

Healthcare Policies and Regulatory Landscape

In Brazil, access to oral health treatments is provided by either public or private service providers, with the latter being paid directly by consumers or health insurance companies. The majority of public dental services are supplied by oral health primary care teams (OHT). OHT are government-funded healthcare providers who provide free care to prevent disease and promote oral health. The incorporation of OHTs into the Family Health Strategy generated a new paradigm of PHC planning and programming. Taking into account the oral health populational demands was one of the critical public care initiatives in the Brazilian Public Health System's reform of health actions (SUS).

Reimbursement Scenario

Despite the increase of public dental care in Brazil, only 33.6% of the population accessed public dental services in 2019. Direct disbursement accounts for 47% of all payments, followed by private dental plans (11%), and the rest are low-cost private dental plans that offer a minimum range of services such as fluoride application, simple tooth repair and extraction, and supra and subgingival scraping. However, the connection to the family health team (primary care) lowered the likelihood of accessing private services with direct payment. The considerable increase in the number of users of solely dental private plans, along with recent austerity measures, may impair public services in order to benefit this market, highlighting discrepancies in Brazilian oral health.The government's OHT has increased coverage to 43.07% of expenditures through public spending, with an 8.6 Mn increase in first dental visits at primary healthcare.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 18 January 2023
Updated by: Ritu Baliya

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