Australia Consumer Healthcare Market Analysis

Australia Consumer Healthcare Market Analysis


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Australia Consumer Healthcare Market is projected to grow from $xx Mn in 2023 to $xx Mn by 2030, registering a CAGR of xx% during the forecast period of 2023 - 2030. Consumer Healthcare Market is one of the fastest growing industries globally. Growth of consumer healthcare market is boosted after the Covid-19 pandemic. According to WHO Covid-19 pandemic is now over but it is not completely eliminated. There are still positive cases of Covid-19 worldwide. People are getting more aware about their health and lifestyle choices after pandemic. Growing awareness regarding health and digital transformation of healthcare sector are projected to grow the market for consumer healthcare.

ID: IN10AUHS048 CATEGORY: Healthcare Services GEOGRAPHY: Australia AUTHOR: Aneri Parekh

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Australia Evolving trends in consumer Healthcare Market Executive Summary

Australia Evolving trends in consumer Healthcare Market is valued at around $1.91 Bn in 2022 and is projected to reach $2.83 Bn by 2030, exhibiting a CAGR of 5% during the forecast period 2023-2030.

Consumer Healthcare Market is one of the fastest-growing industries globally. The growth of the consumer healthcare market has been boosted after the Covid-19 pandemic. According to WHO the Covid-19 pandemic is now over but it is not completely eliminated. There are still positive cases of Covid-19 worldwide. People are getting more aware of their health and lifestyle choices after the pandemic. Growing awareness regarding health and digital transformation of the healthcare sector is projected to grow the market for consumer healthcare.

Consumers will be inclined toward healthcare providers who provide value-based services to consumers. Healthcare providers should understand the needs of consumers and plan their strategies according to them. It will help them to target a large number of consumers.

Evolving Trends in Consumer Healthcare Market

 The list of healthcare choices and needs of consumers is long but there are some key trends to set the foundation right:

Increasing Demand for Mental Health Services and Products:

The covid-19 pandemic has affected the mental health of people and it has increased the demand for different ways to cope with stress. People are searching for mental health solutions through different approaches like digital consultation, lifestyle-oriented changes, and work-related changes. There are many products available for mental health, stress relief, and anxiety reduction. Sales of these products have been rising since the Covid-19 pandemic.

Increasing Demand for Nutrition Supplements:

Contemporary companies are curating their off-the-shelf products to make them more understandable for the typical supplement user by taking cues from the growing personalized nutrition sector. In response to consumer demand for answers to a number of considerations and concerns, these firms are developing and promoting a greater variety of benefits, notably among their vitamin and dietary supplement lines.

In April 2022, the leading vitamin and dietary supplement company in the US, Nature Made, introduced its Wellblends range. This revolves around a quiz that can be taken online that selects items based on immunity, stress, and sleep demands.

Increasing Demand for Shopping Through E-Commerce:

Covid-19 has boosted the growth of e-commerce shopping in the healthcare industry and increased demand for efficient digital platforms that can provide healthcare products. Medicines, medical consumables, point-of-care devices, and other healthcare products are available on digital platforms. Accessibility and convenience for shopping have increased the demand for healthcare products.

Future interest in e-commerce is likely to remain high as the sector incorporates cutting-edge online selling models (like social commerce, live streaming, integration with the online filling of prescription products, and individualized recommendations) in the sector's most significant online markets, such as Australia and China.

Increasing Demand for Significant Women's Health Solutions:

Across the world women’s health is given utmost priority and significant steps are being taken for the same. Women's health has emerged as an integrated part of consumer health that requires product development, consumer education, and, most importantly, regulatory protections to guarantee that consumers have consistent access to these products. A number of recent events, including the US Supreme Court's decision to strike down the federal right to an abortion in June, have contributed to this.

Some governments are considering whether to change categories in order to accommodate the demand for more over-the-counter medicines and products for prevalent health issues affecting women.

Increasing Demand for Reliable and Relevant Information:

There is a huge amount of information available online but which information is reliable and relevant to different health-related issues is a big question. Consumer health brands should provide information which is in laymen's language to simplify science and explain easily about the products and their use. It can help people make informed decisions about buying and usage of products.

These changing consumer healthcare market trends are a reflection of the growing importance of individualized, practical, and holistic approaches to health and wellbeing. We might expect further innovation and growth in this industry as consumer preferences change and technology progresses.

Key players

Blackmores Limited Ramsay Health Care Sigma Healthcare Australian Pharmaceutical Industries (API) Chemist Warehouse Swisse Wellness NIB Health Insurance Medibank Private Bupa Australia HealthEngine

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Market Segmentations For Australia Consumer Healthcare Market

By Product:

  • OTC Pharmaceuticals
  • Personal Care Products
  • Dietary Supplements

By Distribution Channel:

  • Online
  • Offline
    • Supermarkets and Hypermarkets
    • Pharmacies
    • Others

Methodology for Database Creation

Our database offers a comprehensive list of healthcare centers, meticulously curated to provide detailed information on a wide range of specialties and services. It includes top-tier hospitals, clinics, and diagnostic facilities across 30 countries and 24 specialties, ensuring users can find the healthcare services they need.​

Additionally, we provide a comprehensive list of Key Opinion Leaders (KOLs) based on your requirements. Our curated list captures various crucial aspects of the KOLs, offering more than just general information. Whether you're looking to boost brand awareness, drive engagement, or launch a new product, our extensive list of KOLs ensures you have the right experts by your side. Covering 30 countries and 36 specialties, our database guarantees access to the best KOLs in the healthcare industry, supporting strategic decisions and enhancing your initiatives.

How Do We Get It?

Our database is created and maintained through a combination of secondary and primary research methodologies.

1. Secondary Research

With many years of experience in the healthcare field, we have our own rich proprietary data from various past projects. This historical data serves as the foundation for our database. Our continuous process of gathering data involves:

  • Analyzing historical proprietary data collected from multiple projects.
  • Regularly updating our existing data sets with new findings and trends.
  • Ensuring data consistency and accuracy through rigorous validation processes.

With extensive experience in the field, we have developed a proprietary GenAI-based technology that is uniquely tailored to our organization. This advanced technology enables us to scan a wide array of relevant information sources across the internet. Our data-gathering process includes:

  • Searching through academic conferences, published research, citations, and social media platforms
  • Collecting and compiling diverse data to build a comprehensive and detailed database
  • Continuously updating our database with new information to ensure its relevance and accuracy

2. Primary Research

To complement and validate our secondary data, we engage in primary research through local tie-ups and partnerships. This process involves:

  • Collaborating with local healthcare providers, hospitals, and clinics to gather real-time data.
  • Conducting surveys, interviews, and field studies to collect fresh data directly from the source.
  • Continuously refreshing our database to ensure that the information remains current and reliable.
  • Validating secondary data through cross-referencing with primary data to ensure accuracy and relevance.

Combining Secondary and Primary Research

By integrating both secondary and primary research methodologies, we ensure that our database is comprehensive, accurate, and up-to-date. The combined process involves:

  • Merging historical data from secondary research with real-time data from primary research.
  • Conducting thorough data validation and cleansing to remove inconsistencies and errors.
  • Organizing data into a structured format that is easily accessible and usable for various applications.
  • Continuously monitoring and updating the database to reflect the latest developments and trends in the healthcare field.

Through this meticulous process, we create a final database tailored to each region and domain within the healthcare industry. This approach ensures that our clients receive reliable and relevant data, empowering them to make informed decisions and drive innovation in their respective fields.

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Last updated on: 27 June 2023
Updated by: Anish Swaminathan

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