The US Vitamins & Minerals market size stood at around USD xx billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of xx% during the forecast period
In United States four out five American adults which is 86 percent, take vitamins or supplements, according to a recent online survey conducted by The Harris Poll on behalf of the American Osteopathic Association. However, only about a quarter 24 percent of those taking vitamins or supplements received test results indicating they have a nutritional deficiency.
United States Vitamin & Mineral market is projected to grow at a robust CAGR over the next five years owing to increasing awareness of health problems, rising consumers demand for vitamins & minerals in their diet and increasing consumer preferences for different functional ingredients blends
Research and development are the key success factors for vitamins and minerals, which require significant investments. Moreover, stringent regulations regarding the health benefits claim and labeling of the products are expected to create challenges for the market over the forecast period