Kenya Women’s Health Market Analysis

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  • Type: Therapeutics Area
  • Published : June 2021
  • Region: Africa
  • Country: Kenya
  • Report ID : 4829

  • Format: PPT, PDF

Kenya Women’s Health Drug Market: Segmented by Indication (Postmenopausal Osteoporosis, PCOS, Gynaecological Cancers, Endometriosis, Infertility and Other Applications), Drug Class (Menopausal Drugs, Contraceptives, Hormone Therapy and Other Drug Classes), Distribution Channels (Hospital Pharmacies, Retail Pharmacies, Online, Others) – Growth, Trends, and Forecasts (2019 – 2028)

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Report Overview

The Women’s Health Drugs market size in Kenya stood at around USD xx billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of xx% during the forecast period.

Women’s health is a perspective of prevention and treatment that looks at health concerns unique to females. Women constitute approximately half of the population of Kenya with 26.45 million. Emerging Women-Centric Diseases like Breast, Cervical cancer and PCOS in Kenya is a cause of concern as women’s health is often neglected. According to World Health Organization (WHO), Only 45% of women in Kenya currently have access to contraceptives and abortion is still illegal in Kenya. According to GLOBOCAN 2020, Breast cancer accounts for 25.6% and Cervical Cancer (19.7%) of all cancer cases occurring in females in Kenya.

Market Drivers

The market is majorly driven by the rising burden of women-centric diseases like Post-menopausal Osteoporosis, Breast and Cervical cancers, and Poly-Cystic Ovarian Syndrome. Polycystic ovarian syndrome (PCOS) is one of the leading causes of infertility and affects approximately 10% of women of reproductive age in Kenya.

In Kenya, the prevalence of osteoporosis stands at 24.3% among women. It is often overlooked and undertreated because it is clinically silent unless it presents with a fracture.

Increasing levels of awareness related to early diagnosis and screening of breast and cervical cancers in females and available therapies are leading to a high growth.

Increased efforts by NGOs like PATH to educate women about menstrual and reproductive health and STDs is expected to contribute to the market’s growth. PATH’s Devices, Diagnostics, and Drugs to Address Women’s Needs (D3AWN) Product Development Partnership is advancing a portfolio of devices, diagnostics, and drugs for preventing and managing postpartum haemorrhage and preeclampsia/eclampsia in African markets.

However, the side effects caused by contraceptives are restraining market growth. There is misconception about the use of contraceptive among rural women which leads to low acceptance and utilization of contraceptives.

1. Kenya Women’s Health Drugs Market Overview…………………………………….
A. Market Size
2. Market Growth Drivers………………………………………………..……………….
A. Rise in Prevalence of Women-Centric Diseases
B. Increased Awareness for Early Detection and Screening among Females
C. Increased Initiatives by NGOs and Partnerships with Pharmaceutical Companies
3. Major Women’s Health Diseases………………………………………………….
A. Postmenopausal Osteoporosis
B. Poly-Cystic Ovarian Syndrome
C. Gynaecological Cancers
D. Endometriosis
E. Infertility
F. Others
4. Women’s Health Drugs Market Segmentation……………………………………….
A. Drug Class
I. Menopausal Drugs
II. Hormone Therapy
III. Contraceptives
IV. Others
B. Distribution Channels
I. Hospital Pharmacies
II. Retail Pharmacies
III. Online Pharmacies
IV. Others
5. Women’s Health Major Products Market Share………………………………
A. Key Findings
B. Market Analysis, Insights and Forecast – By Drug Type
6. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
7. Key Company Profiles…………………………………………………………………..
A. Eli Lilly & Co. Company overview, Product & Services, Strategies & Financials
B. Bayer AG Company overview, Product & Services, Strategies & Financials
C. Novartis AG Company, Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth……………………………………………………
A. New Trends and Development of Women’s Health drug market
B. Future Opportunities
10. Conclusion

Market Segmentation

By Indication:

On the basis of indication, the Women’s Health drugs market in Kenya can be segmented into PCOS, Infertility, Postmenopausal Osteoporosis, Gynaecological cancers, Endometriosis and other indication.

By Drug Class:

On the basis of drug class, the Women’s Health Drugs market can be segmented into menopausal drugs, hormone therapy, contraceptives and other drug classes.

Hormone therapy includes combination of oestrogen and progesterone to relieve menopausal hot flushes in women approaching menopause. It is expected to witness tremendous growth throughout the forecast period.

By Distribution Channels:

On the basis of distribution channels, the market can be segmented into hospital pharmacies, retail pharmacies, online and others.

Retail pharmacies account for the highest market share based on revenues generated.

Some of the Online Pharmacy Platforms in Kenya are MYDAWA, PharmaShop, Goodlife Pharmacy and Portal Pharmacy.

Major Players

Few of the major competitors currently working in the women’s health market are Eli Lilly and Company, Novartis AG, Pfizer Inc., Merck & Co., Novo Nordisk, AstraZeneca, Hoffmann-La Roche Ltd, Sanofi, Johnson & Johnson Services, GlaxoSmithKline, Bayer AG, Bristol-Myers Squibb Company, and Abbott Laboratories.

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

Our analysis methodology involves three critical stages:

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers and researchers across countries through which we engage with local experts to gather key data points and assumptions around each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain the high level of accuracy and consistency. The market data is analysed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, market share as well as segment-level analysis of the specific market. Our report includes precise, to the point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

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  • Press Releases of Key Market Players

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and its impact to the different segments within the market.
Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumptions.
The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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