Kenya OTC Market Analysis

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  • Type: Therapeutics Area
  • Published : June 2021
  • Region: Africa
  • Country: Kenya
  • Report ID : 4831

  • Format: PPT, PDF

Kenya OTC Drug Market: Segmented by Indication (Cold and Flu, Cough, Dermatological Disorders, Pain, Gastrointestinal Disorders, Urinary Tract Infections, Ophthalmic Diseases  and Other Indications), Drug Class (Anti-Infectives, Analgesics, Antitussive, Lozenges, Non-Steroidal Anti-Inflammatory Drugs, Vitamins and Minerals Supplements and Other Drug Classes), Distribution Channels (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies and Others) – Growth, Trends, and Forecasts (2019 – 2028)

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Report Overview

The OTC Drug market size in Kenya stood at around USD xx billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of xx% during the forecast period.

Over the counter (OTC) drugs are medicines sold directly to a consumer without a prescription from a healthcare professional. They are selected by a regulatory agency to ensure that their ingredients are safe and effective when used without a physician’s care. Some examples of OTC medicines include Cold and flu medicines, Pain medicines like aspirin, paracetamol, and ibuprofen, Allergy medicines, Sleep aids, Toothpaste with fluoride. Self-medication is reported to be on the rise in Kenya. This may be attributed to inaccessibility of medical care, long waiting time and high cost of private’s doctor’s consultations.

 

Market Drivers

The market is majorly driven by new product innovations and increasing investment in research and development activities by prominent pharmaceutical companies in the industry.

Self- Medication is on the rise in Kenya due to perceived high cost of private doctor’s consultations. Patient contentment with healthcare provider and long waiting times have also been cited as some of the drivers of self-medication among the general public.

High penetration rate of OTC drugs in the market and the fastest growth expected in the coming years in OTC segment are reasons for tremendous growth opportunities.

However, the risks of self-medication include incorrect self-diagnosis, delays in seeking medical advice when needed, use of inappropriate medicines that can lead to adverse events, masking the symptoms of a serious disease, and inaccurate dosages, dangerous drug interactions, incorrect manner of administration, risk of dependence and abuse, anti-microbial resistance.

For example, many Kenyans use non-steroidal anti-inflammatory drugs (NSAIDs), including aspirin and ibuprofen for pain, and do not realize that improper use of these medications can lead to kidney failure or gastrointestinal bleeding. These are common restraining factors for the growth of OTC drug market.

1. Kenya OTC Drug Market Overview…………………………………………………………..
A. Market Size
2. Market Growth Drivers……………………………………………………………….
A. Rise in Self-Medication in Kenya
B. Increase in the Product Innovation and Investments in R&D by Pharmaceutical Companies
C. High Penetration in Emerging Market
3. Major Diseases……………………………………………………………………………………
A. Diarrhoea
B. Psoriasis
C. Others
4. OTC Drug Market Segmentation…………………………………………………………….
A. Indication
I. Cold, Cough and Flu
II. Pain
III. Dermatological Disorders
IV. Ophthalmic Diseases
V. Gastrointestinal Disorders
VI. Urinary Tract Infections
VII. Others
B. Drug Class
I. Anti-infectives
II. Antitussives
III. Antiemetics
IV. Lozenges
V. Non-Steroidal Anti-Inflammatory Drugs (NSAIDs)
VI. Vitamins and Minerals Supplements
VII. Others
C. Distribution Channels
I. Hospital Pharmacies
II. Retail Pharmacies
III. Online Pharmacies
IV. Others
5. OTC Major Products Market Share…………………………………………………
A. Key Findings
B. Market Analysis, Insights and Forecast – By Drug Type
6. Competitive Landscape………………………………………………………..……
A. Major Players
B. Products in Pipeline
7. Key Company Profiles……………………………………………………………..
A. GlaxoSmithKline (GSK) Company overview, Product & Services, Strategies & Financials
B. Johnson & Johnson Company overview, Product & Services, Strategies & Financials
C. Novartis Company, Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth…………………………………………………
A. New Trends and Development of Dermatology drug market
B. Future Opportunities
10. Conclusion

Market Segmentation

By Indication:

On the basis of indication, the OTC market in Kenya can be segmented into Cough, Cold and Flu, Pain, Gastrointestinal Disorders, Dermatological Disorders, Ophthalmic Diseases, Urinary Tract Infections and Other Indications.

By Drug Class:

On the basis of drug class, Kenya OTC Drug market can be segmented into Anti-infectives, Antitussives, Analgesics, Lozenges, NSAIDs, Vitamins and Minerals Supplements and other drug classes.

Analgesics and Anti-infectives segment will continue to hold maximum market share throughout the forecast period.

By Distribution Channels:

On the basis of distribution channels, OTC drug market is segmented into Hospital Pharmacies, Retail Pharmacies, Online Pharmacies and Others.

Retail Pharmacies hold the dominant position, but online pharmacies have lucrative growth opportunity in the OTC drug market.

Major Players

Painkillers, Antibiotics, Anti-Malarial drugs and Contraceptives & Abortion drugs are the most common OTC drugs in Kenya. The OTC drug market in Kenya will be Majorly driven by GlaxoSmithKline (GSK) owing to its highest market share in the Anti-infectives drug segment.

Other leading players are Johnson & Johnson, Merck & Co., Novartis AG, Sanofi and Bayer.

Local Pharmaceutical  Manufacturers leading the market are Dawa Limited, Beta Healthcare and Universal Pharmaceutical Limited.

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

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Stage I: Market Data Collection

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Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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