Kenya Dental Care Market Analysis

Kenya Dental Care Market Analysis


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Kenya's Dental Care Market is valued at around $xx Bn in 2022 and is expected to reach $xx Bn by 2030, growing at a CAGR of xx% during the forecast period. Dental caries are common in Kenya, with 63% of 12-year-olds experiencing dental caries in their permanent teeth. Paediatric dentistry is a rapidly growing trend in Kenya for meeting dental needs. Dental Spa, DentalCare, and Nairobi Dental & Orthodontics are the market leaders. This report by Insights10 is segmented by treatment type, age group, and by clinical setup, and demography.

ID: IN10KEHS005 CATEGORY: Healthcare Services GEOGRAPHY: Kenya AUTHOR: Dr. Mehrpreet Saluja

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Kenya Dental Care Market Executive Summary

Kenya's Dental Care Market is valued at around $xx Bn in 2022 and is expected to reach $xx Bn by 2030, growing at a CAGR of xx% during the forecast period. According to the Fourth Schedule of the 2010 Constitution, Kenya's health sector is one of 14 devolved duties administered by the 47 county governments. Some of the health-related duties managed by the 47 counties include county health centres and pharmacies, ambulance services, promoting primary health care, licencing and controlling facilities that sell food to the public, and veterinary services. County referral hospitals, sub-county health facilities, environmental health services, communicable disease management, nutrition, family planning, maternity and child health, and Health Education are examples of county health facilities and services.

Healthcare institutions are classified into six levels. The first five are controlled at the county level, while the sixth is managed at the national level. Patients in this system can advance from one level to the next by using a recommendation letter. At the community level basic treatment facilities are available for citizens for their healthcare concerns regarding Tuberculosis screening, Malaria rapid testing, malnutrition assessment, HIV testing and ante-natal and post-natal care for women and children. The health dispensaries are responsible for providing essential healthcare services and curative treatment but no in-patient services. Health centres are more advanced like small hospitals with minimal facilities and are run by one doctor and health auxiliaries. They offer maternity in-patient services, Dental treatment, Diabetes & hypertension management, and comprehensive care clinics for patients living with HIV. Doctors administer county hospitals and referrals, which provide more extensive services. Mama Lucy Hospital and Mbagathi Hospital in Nairobi both serve as county referral hospitals and Level 4 hospitals. There are three Teaching and Research Referral Hospitals in Kenya: Mathari Hospital, Kenyatta National Hospital, Moi Teaching and Referral Hospital, and the National Spinal Injury Referral Hospital. These hospitals provide specialised treatments to patients and are not only accessible to Kenyans but also to people from East and Central Africa.

The dental care system in Kenya is generally considered to be inadequate, with a shortage of qualified dentists and limited access to dental care for many people, particularly in rural areas. The public healthcare system provides basic dental services, but the quality of care can be poor and there are often long wait times for appointments. Private dental clinics are available, but they can be expensive and out of reach for many people. Additionally, there is a lack of dental education and awareness in Kenya, which contributes to poor oral health among many people. The Kenya Dental Care Market size is at around $xx Bn in 2022 and is projected to reach $xx Bn in 2030, exhibiting a CAGR of xx% during the forecast period. According to World Health Organization 2020, the prevalence of dental caries is high in Kenya, with 63% of 12-year-olds had experienced dental caries in their permanent teeth. Paediatric dentistry is a very up-and-coming trend for the coverage of dental needs in Kenya.

Market Dynamics

Market Growth Drivers

The Kenya government has been working to improve access to healthcare, and this may include initiatives to increase access to dental services, which could drive growth in the dental clinic market. As the population grows and becomes more aware of the importance of oral health, the demand for dental services is likely to increase. As incomes rise, more people will be able to afford to pay for dental services, which will drive growth in the dental clinic market. Moving to urban areas also influences the demand and is likely to increase as these areas are more likely to have dental clinics. With increasing awareness of oral health issues and their link to overall health, people are paying more attention to oral health and therefore visiting dental clinics more often. Many rural areas in Kenya have limited access to dental clinics, which can drive demand in urban areas, where dental clinics are more prevalent.

Market Restraints

 Dental clinics struggle to secure funding from investors or financial institutions due to limited profitability in the region, which could limit their ability to expand or upgrade their facilities in the future. Many people in Kenya have limited access to healthcare, and this may also apply to dental services this calls for innovative strategic ideas that disrupt the market and establish a competitive advantage. There is currently a shortage of trained and qualified dental professionals in Kenya, which can make it difficult for dental clinics to attract and retain staff. Dental services can be expensive, and this may be a barrier to access for many in Kenya due to limited coverage and higher out-of-pocket expenses. Some Kenyans struggle with awareness of the importance of oral health, which can limit the demand for dental services in some areas. Limited infrastructure or transportation, makes it difficult for people to access dental clinics. Many Kenyan citizens do not have dental insurance, which could make it difficult for them to afford dental services.

Competitive Landscape

Key Players

  • Dental Spa (KEN)
  • Dr. Bhole's Dental Clinic
  • Nairobi Dental & Orthodontics (KEN)
  • Smile Dental Care
  • DentalCare (KEN)
  • Dental Health Associates
  • Dental Solutions (KEN)
  • Dental Works (KEN)

Notable Recent Deals

June 2021 - Outspan Hospital receives ISO certification for laboratory services. Outspan Hospital in Nyeri, Kenya, has received the highly desired International Organization for Standardization (ISO) certification for its laboratory services. Almost three years after beginning the auditing process, the hospital got accreditation from Kenya Accreditation Service (KENAS). Outspan has been delivering high-quality testing for patient diagnosis for years, and 76% of the treatments it offers are now accredited. ISO-certified attributes are internationally recognised standards, and accreditation decreases the hospital's operating costs. This is due to the laboratory settings, equipment, reagents, and employees conforming to ISO standards, which increases patient confidence in the hospital and distinguishes the institution from others in central Kenya.

Healthcare Policies and Regulatory Landscape

The national government is responsible for funding counties so that all sectors, including the health department, can function successfully and smoothly. Kenya Medical Supplies Agency (KEMSA), National Hospital Insurance Fund (NHIF), National Quality Control Laboratory (NQCL), and National Blood Transfusion Services are also under the control of the National Government. However, at the national level, the Health Cabinet Secretary is the executive leader of the sector, deputised by the Principal Secretary as the ministry's accounting officer, followed by the Director of Medical Services. The Director of Medical Services coordinates and oversees six Health departments, including Preventive and Promotive Health, Curative and Rehabilitation Services, Standards and Quality Assurance, and Regulations. Other divisions include Health Sector Coordination and Intergovernmental Relations. Health Sector Coordination and Inter-Governmental Control, Administrative Services and Policy, Planning, and Health Financing are the other departments. According to the Constitution, the health ministry is responsible for developing suitable measures to ensure the sector functions properly. The ministry is related to Parliament via the Health Departmental Committees of the National Assembly and Senate. The two committees oversee the ministry and also push its agendas for acceptance and enactment in the House once the President signs them into law.

Reimbursement Scenario

In Kenya, dental insurance is typically offered as part of a larger medical insurance policy. Public dental insurance is provided by the National Hospital Insurance Fund (NHIF) for those who are members, but it does not cover all dental procedures and may have limited coverage. Private dental insurance is available through private insurance companies, but it is not as common as private medical insurance. The companies that offer dental coverage are - Saham Assurance, First Assurance, Madison Insurance, Britam, NHIF, Sanlam, Minet, APA Insurance, and AAR Insurance. Office of the Auditor General coverage for healthcare services in Kenya. Some employers may offer dental insurance as a benefit to their employees. Overall, dental insurance coverage in Kenya is limited, and many people pay out of pocket for dental care.

1. Executive Summary
1.1 Service Overview
1.2 Global Scenario
1.3 Country Overview
1.4 Healthcare Scenario in Country
1.5 Healthcare Services Market in Country
1.6 Recent Developments in the Country

2. Market Size and Forecasting
2.1 Market Size (With Excel and Methodology)
2.2 Market Segmentation (Check all Segments in Segmentation Section)

3. Market Dynamics
3.1 Market Drivers
3.2 Market Restraints

4. Competitive Landscape
4.1 Major Market Share

4.2 Key Company Profile (Check all Companies in the Summary Section)

4.2.1 Company
4.2.1.1 Overview
4.2.1.2 Product Applications and Services
4.2.1.3 Recent Developments
4.2.1.4 Partnerships Ecosystem
4.2.1.5 Financials (Based on Availability)

5. Reimbursement Scenario
5.1 Reimbursement Regulation
5.2 Reimbursement Process for Services
5.3 Reimbursement Process for Treatment

6. Methodology and Scope

Dental Care Market Segmentation

By Product (Revenue, USD Billion):

In terms of product category, the toothbrush had the highest revenue share (26% in 2020). The rising incidence of cavities, sensitivity, and gingivitis has increased toothpaste usage significantly in both emerging and wealthy countries. As a result, toothpaste is now an essential part of good dental health. In the oral care sector, toothpaste thus commands the biggest market share.

  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care

By Age Group (Revenue, USD Billion):

Adults lead the oral care market over the projection period based on age group. The overall expansion of the oral care industry is being driven by adults' increasing consumer knowledge of mouth cleanliness and care. Adult oral care products come in a variety on the market.

  • Children
  • Adults
  • Geriatric

By Sales Channel (Revenue, USD Billion):

The specialty stores dominate the oral care market over the projection period based on the sales channel. Specialty shops carry a broad selection of goods. The employees of specialty businesses provide customers with precise product information. With the aid of specialty shops, customers can also find all types of dental care items under one roof.

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores &Pharmacies
  • Convenience Stores
  • Online Sales Channel

Insights10 will provide you with the reports within 10 key parameters which are:

  1. Market Overview
  2. Market Growth Drivers & Restraints
  3. Epidemiology of Disease Type
  4. Market Segmentation
  5. Market Share
  6. Competitive Landscape
  7. Key Company Profiles
  8. Healthcare Policies & Regulatory Framework
  9. Reimbursement Scenario
  10. Factors Driving Future Growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision-making for business stakeholders. Our focused approach to developing reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

 

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers, and researchers across countries through which we engage with local experts to gather key data points and assumptions about each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain a high level of accuracy and consistency. The market data is analyzed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, and market share as well as a segment-level analysis of the specific market. Our report includes precise, to-the-point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

 

 

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameters and micro indicators. The macro parameters include changes in government policies, demand and supply of the market, government intervention programs, and major market share. The micro indicators are GDP growth, market size, market volume, etc. We also understand nuances specific to each country like the US, Canada, India, Germany, etc., and have worked across 60+ countries and hence not only understand global trends but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. starting with the large overall market and segmenting different areas and the bottom-up approach i.e. starting with population and epidemiology and rolling up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach is mainly used for new product forecasting and the bottom-up approach is used for demand estimation of any product for different countries summed up to form the total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as Asia-Pacific, Africa, Europe, Middle East, North America, and  Latin America for the period of 2022 to 2030. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape, and policy and regulatory scenario, and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases, and company-level averages, etc.

We make sure to finalize the numbers in alignment with the market research. Firstly, our internal experts ensure thorough validation and checking to ensure accurate and precise analysis and then validation is also done using a multiple-data analysis model. Two-level validation is done and entails the finalization of the report scope and the way of representation pattern.

 

 

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analyzed and synthesized. The second series of interviews are done if necessary to check and validate. The future opportunities are analyzed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results is then, interpreted by considering the following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing the regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue/volume
  • ​Analyzing current needs and determining penetration to estimate the market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and their impact on the different segments within the market.

Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current, and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumption.

The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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Last updated on: 06 June 2023
Updated by: Ritu Baliya

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