Indian Vitamins & Minerals Market Analysis


  • Type: Common Disease Area
  • Published : April 2021
  • Region: Asia
  • Country: India
  • Report ID : 1411

  • Format: PPT, PDF

Indian Vitamins and Minerals Market: Segmented by Product Type (Vitamins and Minerals Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, Others) by Form (Tablets, Capsules, Powder, Liquid, Soft Gels, Gel Caps) – Growth, Trends, Forecasts (2019 – 2028)

SKU: 1411 Categories: ,

Report Overview

Indian Vitamins and Minerals market size stood at USD XX billion in 2019 and is projected to reach USD XX billion by 2028, exhibiting a CAGR of 15% during the forecast period.

A large number of vitamin supplements are available in the Indian market. It includes single-ingredient products and various combinations of vitamins, minerals, and other constituents. Vitamins are widely used as dietary supplements. Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market. The major function of dietary supplements is to fulfil the nutritional requirements of the human body and is usually consumed in the form of a pill, capsule, tablet, or liquid. A supplement can provide nutrition either individually or in combination, depending upon the requirements of the consumer’s body. Dietary supplements are rich in vitamins, minerals, herbs, enzymes, amino acids, and various other ingredients. In urban areas, higher income groups are the main consumers of dietary supplements and this will grow at a considerable rate. Moreover, rising health consciousness, rapid growth of the e-commerce market and rising per capita income are driving the growth of the dietary supplements market in India.

Market Drivers

The primary factor driving the Indian vitamins and minerals market is the increasing health consciousness among the consumers. Factors such as changes in eating habits, absence of physical activity and rising sedentary life styles have increased the occurrences of various lifestyle diseases such as diabetes, blood pressure, obesity, cardiovascular problems, etc. Moreover, improving awareness levels have also made consumers more aware on their nutritional requirements. With consumers unable to fulfil their nutritional requirements through their regular diets, they are now recognizing the importance of nutritional supplements to fulfil their nutritional gaps. Other factors driving this market include, rising disposable incomes, upgradation of the healthcare infrastructure, improving distribution networks, etc. Besides this, The government has taken several measures to reduce the same through various initiatives such as Integrated Child Development Services (ICDS), National Health Mission (NHM) and the mid-day meal scheme. As per a World Bank report on ‘Nutrition in India’, India loses nearly US$12 billion in Gross Domestic Product (GDP) to malnourishment.

1. Indian Vitamins and Minerals Market Overview…………………………………….
A. Market Size
2. Market Growth Drivers………………………………………………………………….
A. Increasing Health Consciousness Among the Consumers
B. National Health Mission (NHM) and the Mid-Day Meal scheme
3. Major Vitamins & Minerals Deficiency Diseases……………………………………….
A. Scurvy
B. Rickets
C. Beriberi
D. Pellagra
4. Vitamins and Minerals Market Segmentation……………………………………..
A. Product Type
I. Vitamins and Minerals Dietary Supplements
II. Herbal Dietary Supplements
III. Protein Dietary Supplements
IV. Others
B. Forms
I. Tablets
II. Capsules
III. Powder
IV. Liquid
V. Soft Gels
VI. Gel Caps
5. Vitamins and Minerals Major Drugs Market Share………………………………
A. Market Analysis, Insights and Forecast – By Revenue
6. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
7. Key Company Profiles…………………………………………………………………..
A. Abbott India Company overview, Product & Services, Strategies & Financials
B. Amway India Enterprises Company overview, Product & Services, Strategies & Financials
C. Cadila Health Care Ltd. Company, Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape…………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth………………………………………………………
A. New Trends and Development of Vitamins and Minerals market
B. Future Opportunities
10. Conclusion

Market Segmentation

By Product Type:

Based on the type, Vitamin and Minerals is segmented into Vitamin and Mineral Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, Others. India is Well- Known for the Herbal Dietary Supplements, it demand has increased by XX% in last few years.

By Form:

Based on the form, Vitamin and Minerals Market is segmented into Tablets, Capsules, Powder, Liquid, Soft Gels, Gel Caps. Tablets for Vitamins C, D and E demand has increased after COVID-19 Pandemic.

Major Players

The major players for Vitamins and Minerals Supplements in Indian Market are Abbott India Ltd, Amway India Enterprises Pvt. Ltd, Cadila Healthcare Ltd, Dabur India Ltd, GlaxoSmithKline Consumer Healthcare Ltd, Herbalife International India Pvt. Ltd, The Himalaya Drug Company, Merck Ltd, Patanjali Ayurved Ltd, Sun Pharmaceutical Industries Ltd. In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the herbal segment. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki. The growing demand for nutraceuticals has also helped give rise to ventures such as HealthKart, Patanjali, apart from creating room for further consolidation by global brands such as Cargill, Nestle, and Amway in the Indian market.

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

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The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

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Stage III: Interpretation and Presentation

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