Indian OTC Nutrition Products Market size was valued at USD XX Million in 2019 and is expected to expand at a compound annual growth rate (CAGR) of XX% from 2019 to 2028.
India is the largest growing region with 69% of deaths caused in children by malnutrition. Therefore Govt. has taken initiative of running numerous awareness campaign to enhance people’s knowledge about Medical Nutrition. Medical nutrition is the focused constituent of patient’s health management. The increase in awareness about the importance of a healthy diet over medications is reported to surge the OTC Nutrition Products Market, aiding it sets pace to touch a lucrative valuation during the forecast period. OTC Nutrition Products contain prebiotics & probiotics which focuses mainly on aging population. The factors that are propelling the OTC Nutrition Products growth of the market are the increasing prevalence of metabolic disorders, high spending on healthcare, and the rise of the middle class in the emerging economies.
The major factors that are driving the growth of this market are rising incidences of illness, increasing metabolic disorders, premature birth and aging health conscious population, soaring demand for adequate nutrients due to the changing life style is also contributing to the advancement of the market. Above this, increasing number of people suffering from chronic conditions such as cancer and diabetes coupled with growing geriatric population base will drive market over the forecast timeframe. Rising incidences of chronic diseases have stimulated growth in clinical nutrition prescriptions as patients suffering from such conditions are deprived of few essential nutrients. Beside this various govt. initiatives like celebration of National Nutrition Month, Ministry of AYUSH has suggested immunity promoting recipes etc. are booming the major influencer of market growth in India.