Indian OTC Medications for Cough, Cold & Flu Drugs market size stood at around USD XX Billion in 2019 and is projected to reach USD XX Billion by 2028, exhibiting a CAGR of XX% during the forecast period.
A cough, cold & flu is a very common symptom of various upper and lower respiratory tract infections. It is a reflex response to mechanical, chemical, or inflammatory irritation of the tracheobronchial tree, which is conveyed by sensory neurons in the airways reflexly through neurons present in the brainstem. Antitussives, also known as cough suppressants, are widely used to relieve the symptoms of cough. COVID-19 has made consumers more conscious of symptoms such as throat itches, sore throats, and coughs, as well as colds, and encouraged them to take a more proactive approach to the treatment of such symptoms. Cough syrups are sweet medicated liquids used to relieve coughing. Children who are aged 6 years and younger should only be given simple cough mixtures such as glycerin, honey, and lemon, or only a prescribed cough syrup. Exposure to indoor smoke used for heating and cooking leads to COPD, lung cancer, and, in children, it causes pneumonia and asthma. This large population affected with respiratory disorders due to air pollution is driving the market for cough syrup market as it is a crucial medicine used for the treatment of such diseases.
The increasing incidence of respiratory disorders along with the rising air pollution are some of the key factors contributing to the growth of the cough & cold syrup market. Additionally, the growing geriatric population, along with an active pharmaceutical sector, are boosting market growth as aged people are more prone to respiratory disorders. Furthermore, the market is expected to witness lucrative growth due to increasing product developments. Increase in geriatric population, who are more prone to cough and cold, rise in vehicle pollution, high demand for over-the-counter products, development in R&D activities are some of the major factors driving the growth of the market. Increasing number of cough cases, development of advanced products and use of effective treatments is set poised to further enhance the overall market demand of cough remedies products during the forecast period 2019-2028.