Germany Home Healthcare Market Analysis


  • Type: Service area
  • Published : April 2021
  • Region: Europe
  • Country: Germany
  • Report ID : 2060

  • Format: PPT, PDF

Germany Home Healthcare Market: Segmented by type & product – Growth, Trends, and Forecasts (2019 – 2028)

SKU: 2060 Categories: ,

Report Overview

Germany’s Home Healthcare market size stood at around USD XX.X billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of 5.6% during the forecast period.

Being Europe’s largest medical devices and technology market, Germany is home to high-quality and innovative medical technologies. Though 95% of the medical device companies in Germany are small to mid-scale companies, the products having a tag of “Made in Germany” have achieved significant reputation across the globe for their innovations and quality.

According to AARP international, Germany is currently one of the five “super-aged” societies in the globe, and its population of people aged 65 and above is expected to continue to grow, reaching nearly one-third of the total population by 2050. This is expected to boost the demand for healthcare services at home during the forecast period.

Market Drivers

Home healthcare is personalizing the care delivery in Germany for monitoring, diagnostics, and therapeutic purposes, which is a key factor for its rising adoption at a rapid pace.

Germany has always been a major market in terms of the adoption of advanced technologies in the healthcare system and reimbursement facilities. Numerous German manufacturing companies are engaged in inventing novel medical technologies for home use, which has improved the market for home healthcare devices in the country. Moreover, the rising pool of geriatric population in Germany is propelling the demand for efficient and quality health services in the country. These factors are estimated to boost the expansion of the home healthcare market in Germany during the forecast period.


1. Germany Home Healthcare Market Overview………………………………
A. Market Size
2. Market Driving and Restraining Factors………………………………….…
A. Market Drivers
a. Home healthcare personalization
b. Novel medical technologies
c. Rise in population of elderly patients
B. Restraining Factors
a. Lack of Telematics Infrastructure
b. Payment Regulations
3. Emerging Trends in Home Healthcare Services…………………….
4. Home Healthcare Therapeutics Market Segmentation…………………………
A. Continence Care
a. Briefs & Diapers
b. Catheters & Bags
c. Under pads & Liners
B. Ostomy Care
a. Ostomy Care Bags
b. Accessories
C. Clinical Nutrition
a. Parenteral Nutrition
b. Enteral Nutrition
D. Wound Care
a. Advanced Wound Dressings
b. Traditional Wound Dressings
c. Negative Pressure Wound Therapy (NPWT)
E. Respiratory Care
a. Equipment & Housekeeping Supplies
b. Others
5. Major Products Market Share………………………………
A. Market Analysis, Insights and Forecast – By Revenue
6. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
7. Key Company Profiles…………………………………………………………………..
A. Coloplast A/S Company overview, Product & Services, Strategies & Financials
B. Smith & Nephew plc Company overview, Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth……………………………………………………
A. New Trends and Developments
B. Future Opportunities
10. Conclusion

By Type:

Various segments for home healthcare include continence care, ostomy care, wound care, clinical nutrition, respiratory care, equipment & housekeeping supplies, and others.

By Product:
Above mentioned types are further segmented based on products available in that category type as:
A. Continence Care
a. Briefs & Diapers
b. Catheters & Bags
c. Underpads & Liners
d. Others
B. Ostomy Care
a. Ostomy Care Bags
b. Accessories
C. Clinical Nutrition
a. Parenteral Nutrition
b. Enteral Nutrition
D. Wound Care
a. Advanced Wound Dressings
b. Traditional Wound Dressings
c. Negative Pressure Wound Therapy (NPWT)
d. Others
E. Respiratory Care
a. Equipment & Housekeeping Supplies
b. Others

Major Players

There are various segments in Germany’s home healthcare market wherein the market players contribute to their respective segments. In the ostomy care market of Germany, Coloplast A/S accounted for a significant share in 2018, which is attributable to the introduction of novel ostomy care accessories in Germany, and its improved distribution network. In terms of wound care, Smith & Nephew plc contributed remarkable revenue in Germany’s home healthcare market in 2018 and is estimated to remain leading during 2019-2026.

However, the emergence of numerous small to mid-size players in Germany’s wound care for home healthcare market is anticipated to make the market a bit fragmented in the coming years. SCA was leading in continence care segment of Germany’s home healthcare market in 2018, owing to its expansion strategy in niche areas of the country.

Apart from these players, other companies operating in Germany home healthcare market are Medline Industries Inc., Acelity L.P., Fresenius Medical Care, Hollister Inc., B. Braun Melsungen AG, ConvaTec Group plc, and Molnlycke Health Care.


Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

Our analysis methodology involves three critical stages:

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers and researchers across countries through which we engage with local experts to gather key data points and assumptions around each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

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Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumptions.
The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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