Germany Digital Health Market Analysis


  • Type: Service area
  • Published : April 2021
  • Region: Europe
  • Country: Germany
  • Report ID : 2052

  • Format: PPT, PDF

Digital Health Market in Germany: Segmentation by Products and Services, by End Users, by Applications and by Regional Clusters, Trends, and Forecasts (2019 – 2028)


SKU: 2052 Categories: ,

Report Overview

Digital Health Market size in Germany was valued at more than USD 11 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of XX.X% from 2019 to 2028.

Telemedicine consultations which were not permitted under the German healthcare laws until 2018 are not only permitted but also promoted. Apart from the promotion, Telemedicine services are also reimbursed under the state health insurance agency, whose services approximately 90% of the German populace avail. Hence, an increasing number of market players are focusing on the introduction of digital healthcare solutions in Germany.

Market Driving & Restraining Factors

Market Growth Drivers:

Growing Adoption of Telemedicine and mHealth: – The increasing acceptance of various technologies such as mHealth and telemedicine by the German population is expected to boost the expansion of digital health platforms. Moreover, favorable reimbursement policies for digital health solutions will simultaneously create opportunities for the market.

Increasing Awareness on New Technologies: – The increasing awareness about various advantages of new technologies in healthcare such as greater accessibility, efficient treatment, disorder management, and cost-effectiveness will have an excellent effect on the market during the forecast period. Also, the emerging number of companies in healthcare will favor the healthy growth of the market.

Developments in Legislature to boost Digital Adoption: – Apart from supporting the greater adoption of telemedicine, and mHealth, the law also makes important provisions for electronic health records (EHR).

Covid-19 Factor: – Large number of patients with chronic diseases will stimulate the demand for remote monitoring solutions. As the COVID-19 pandemic has forced the hospitals to triage the patients, there will be a growing adoption of remote monitoring solutions to ensure the health of patients with chronic conditions. Furthermore, patients with chronic conditions and geriatric individuals are more susceptible to coronavirus infection. Thus, caregivers will prefer remote monitoring of these patients to avoid exposure and improve patient quality of life, augmenting the digital health market growth.

Restraining Factors:

Data Privacy Concerns: – Patient’s Data privacy is the concern that led to the adoption of smart healthcare as an equivalent and appropriate substitute for conventional treatment in several diseases.





1. Germany Digital Health Market Overview………………………………………………..
A. Market Size
2. Market Growth Driving & Restraining Factors………………………………….
     Market Growth Drivers:
A. Growing Adoption of Telemedicine and mHealth
B. Increasing Awareness on New Technologies
C. Developments in Legislature
     Restraining Factors:
A. Data Privacy Concerns
3. Digital Health Market Segmentation…………………………………………………..
A. By Products and Services
a. Electronic Health Record
b. Smart Medication Delivery
c. Telemedicine
d. RFID Systems
e. mHealth
B. By End Users
a. Hospitals & ASCs
b. Biotechnology and Pharmaceutical Companies
c. Diagnostic Centres
d. Academics Centres
C. By Applications
a. Health data storage
b. Monitoring and treatment
c. Inventory management
D. By Regional Clusters
a. Health Hubs & Accelerators
b. Non-Health Specific Hubs & Accelerators
c. Clinical Infrastructures Supporting Start-Ups
4. Major Products Market Share………………………………
A. Market Analysis, Insights and Forecast – By Revenue
5. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
6. Key Company Profiles……………………………………………………..
A. Aerotel Medical Systems Ltd Company overview, Product & Services
B. Koninklijke Philips N.V. Company overview, Product & Services
7. Healthcare Policies and Regulatory Landscape………………………………
A. Policy changes and Reimbursement scenario
8. Factors Driving Future Growth……………………………………………………
A. New Trends and Development of Digital Health market
B. Future Opportunities
9. Digital Health Funding and Startups
10. Conclusion

Digital health market in Germany has been segmented:

By Products and Services:

With the procurement and maintaining of provided products and services, the digital health market is segmented further. They are:

    • Electronic Health Record
    • Smart Medication Delivery
    • Telemedicine
    • RFID Systems
    • mHealth

In Germany, the Telemedicine segment held a dominant 36% share of the market in 2019. The dominance is due to the greater adoption of telemedicine by the general population coupled with the favorable regulatory changes in German digital health law. The mHealth segment is projected to be the second most dominant segment and the fastest-growing segment owing to a strong usage of healthcare applications on mobile devices.

By End Users:

The German market is further segmented by the type of end-user the segment is catering for. A few of the End Users are:

    • Hospitals & ASCs
    • Biotechnology and Pharmaceutical Companies
    • Diagnostic Centres
    • Academics Centres

The hospitals & ASCs segment is anticipated to have the highest share in the market during the forecast period. This dominance is attributable to strong numbers of hospitals and ASCs in Germany, coupled with the strong usage of digital healthcare solutions in these institutions.

By Applications:

Digital health caters for varied applications such as:

    • Health data storage
    • Monitoring and treatment
    • Inventory management

The Monitoring and treatment segment primarily dominates the market because of extensive new product launches in this segment, coupled with greater adoption of these technologies. Health data storage is the second most dominant segment because of its extensive usage across all types of healthcare institutions such as hospitals.

By Regional Clusters:

    • Health Hubs & Accelerators
    • Non-Health Specific Hubs & Accelerators
    • Clinical Infrastructures Supporting Start-Ups

Major Players

The German market depicts a competitive scenario that includes the presence of established players in the market such as GE Healthcare, and Siemens to emerging domestic market players such as InterComponentWare (ICW), eGym, Ada, Clue, and Freeletics. In the telemedicine market, indigenous players like Aerotel Medical Systems Ltd, Koninklijke Philips N.V. are competing with major foreign players like established foreign players like Cisco Systems.

Digital Health Funding and Start

Under the Hospital Future Act (KHZG), which came into force in September 2020, public hospitals will receive a share of €4.3 billion for digital health innovation.

The German federal government (Bundestag) will make €3 billion available to the KHZF through the liquidity reserve of the health fund with an additional €1.3 billion to be provided through co-funding by the federal states and hospitals operators themselves. At least 15% of the funding requested must be used to improve IT security.

Few Medical and healthcare start-ups in Germany are:

• CureVac. Funding: $1.1B
• BioNTech. Funding: $741.9M
• MorphoSys. Funding: $253.6M
• Freeletics. Funding: $70M
• Ada Health. Funding: $69.3M
• Kaia Health. Funding: $55M
• Retina Implant AG. Funding: $46.3M
• Amboss. Funding: €35M



Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

Our analysis methodology involves three critical stages:

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers and researchers across countries through which we engage with local experts to gather key data points and assumptions around each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

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Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

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Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumptions.
The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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