EU Oral Care Market Analysis

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  • Type: Service area
  • Published : March 2021
  • Region: Europe
  • Country: Other
  • Report ID : 618

  • Format: PPT, PDF

Oral Care market in the EU: Size, Share, Trends, Segmented by Product (Breath fresheners, Dental floss, Denture care, Mouthwashes and Rinses, Toothbrushes, and Replacements & Toothpaste), by Distribution Channel (Supermarkets, Convenience Stores, Pharmacies & Drug Stores, Online Retail Stores & Others), Industry Analysis and Forecasts (2019-2028)

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Report Overview

EU Oral Care market currently stood at USD XX billion and forecasted to reach USD XX billion by 2028 growing at a CAGR of 4.74% during the forecast period (2019 – 2028)

Oral cancer is the eighth most common cancer worldwide. In the EU, lip and oral cavity cancer is the 12th most common cancer in men. Delivering oral health services is costly, accounting for 5% of total health expenditure and 16% of private health expenditure across OECD countries. The current EU 27 spending is close to €79 billion, and if the trends continue, this figure could be as high as €93 billion in 2020. Studies have also shown that the mouth is the most expensive part of the body to treat. Expenditure is likely to exceed that for cancer, heart disease, stroke, or dementia. There is strong evidence that the benefits of preventing tooth decay exceed the costs of treatment. Consumers with dry mouth, diabetes, or systemic diseases, such as Sjogren’s syndrome, or those who are undergoing radiation therapies are using alcohol-free mouthwashes, which is also supporting the segment growth in the region

Market Growth Drivers

The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases, growing awareness about oral hygiene, rising dental healthcare expenditure are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care/oral hygiene market. Oral hygiene awareness is one of the major contributors to market growth in the overall oral care/oral hygiene market through efforts made by dentists as well as key players in the market. These stakeholders conduct various seminars and demonstrate newly launched and technologically advanced products. This helps players to showcase their product portfolio, thereby raising the adoption of oral care product

 

1. EU Oral Care Market Overview………………………………………….……………….
A. Market Size
2. Market Growth Drivers……………………………………………………..……………..
A. Increasing prevalence of dental diseases & growing awareness about oral hygiene
B. Rising dental healthcare expenditure & growing launch of advanced products
3. EU Oral Care Market Segmentation……………………………………………………………….
A. By Product
I. Breath fresheners
II. Dental floss
III. Denture care
IV. Mouthwashes and Rinses
V. Toothbrushes, and Replacements
VI. Toothpaste
B. By Distribution Channel
I. Supermarkets
II. Convenience Stores
III. Pharmacies & Drug Stores
IV. Online Retail Stores
V. Other
4. EU Oral Care Market Share……………………………………………………………….
A. Market Analysis, Insights and Forecast to 2028 by Revenue
5. Competitive Landscape………………………………………………………….………..
A. Major Players
B. Company Market Position Analysis
6. Key Company Profiles…………………………………………………………..………….
A. Proctor & Gamble company overview, Product & Services, Strategies & Financials
B. GlaxoSmithKline company overview, Product & Services, Strategies & Financials
C. Colgate-Palmolive company profile, Product & Services, Strategies & Financials
7. Healthcare Policies and Regulatory Landscape…………………………………….…
A. Policy changes and Reimbursement scenario
8. Potential Growth Opportunities………………………………………………..…………
A. Advancements in Technology
9. Factors Driving Future Growth…………………………………………………………..
A. Key Industry Trends and Recent Developments in EU Oral Care Market
B. Future Opportunities
10. Conclusion

 

Market Segmentation

By Product:

The EU Oral Care market is segmented based on Product, which is further categorized into Breath fresheners, Dental floss, Denture care, Mouthwashes and Rinses, Toothbrushes, and Replacements, Toothpaste

The EU Oral Care market is largely dominated by Toothpaste, Toothbrushes, and replacement heads, having registered a prominent market share in 2019. Toothpaste is the basic necessity for oral hygiene, used by consumers, and the high price of e-toothbrush are key factors leading to a higher market share. Easy availability of various brands under one roof, leading to a quick consumer switch, led supermarkets and hypermarkets to hold the largest market share

By Distribution Channel:

based on the Distribution Channel, the EU market include Supermarkets, Convenience Stores, Pharmacies & Drug Stores, Online Retail Stores, Other

Top Players

Key players in the country are highly indulged in partnerships with several dental associations, by launching oral care centers and campaigns to create awareness and promote their oral care products. Moreover, dental associations approve various oral care brands as safe and effective to use. This has also encouraged the customers to invest in mouthwashes and other oral care products, supported by rising in per capita spending for oral hygiene products. The most active companies in the market include key players, such as Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline PLC, Unilever PLC, and Church & Dwight Co. Inc. GlaxoSmithKline and Procter & Gamble continued to lead the German toothpaste market, as they contain a portfolio of well-known and trusted brands

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

Our analysis methodology involves three critical stages:

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers and researchers across countries through which we engage with local experts to gather key data points and assumptions around each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain the high level of accuracy and consistency. The market data is analysed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, market share as well as segment-level analysis of the specific market. Our report includes precise, to the point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

  • Statistical Databases
  • Company Websites/Annual Reports
  • Trade Publications
  • Online Databases
  • Published Research Reports
  • Whitepapers
  • Press Releases of Key Market Players

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and its impact to the different segments within the market.
Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumptions.
The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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