The China Vitamin & Minerals market size stood at around USD XX billion in 2019 and is projected to reach USD XX billion by 2028, exhibiting a CAGR of 6.4% during the forecast period.
Vitamins & Minerals is a product category difficult to define but, in China, there are 27 functions characterizing it. The market is boosted by increasing disposable incomes and increasing health awareness of the Chinese middle class. There are now over 350 million middle-class consumers in Mainland China representing the largest dietary supplements market in the world. In China, the most valued vitamins and dietary supplements are those with functions over the immune system and account for 27% of sales. The sales growth of vitamins and dietary supplements is stable and grows exponentially. Chinese consumers appreciate VDS using modern biotechnology associated with Chinese traditional herbal food. In the past few years, vitamins orientated products became a trend in China. Calcium and protein powder are also valued by Chinese consumers.
The increasing prevalence of deficiency diseases is driving the growth of the Vitamin and Minerals market in china. With a large adult population working in offices, it is not possible to provide our daily nutritional needs with just a diet. Likewise, consumers are also adopting a holistic lifestyle for better productivity in their own lives. This factor drives the growth of the market of nutritional and vitamin supplements and helps you generate more revenue in the market. Also, “Hidden hunger” is a serious problem in which people get enough calories but lose essential nutrients. This makes products in the market of foods and vitamins essential for the public. International organizations such as the World Food Program are working tirelessly to ensure better health for the public through a combination of a balanced diet and consumption of vitamin supplements. Hidden hunger increases sales and drives the market growth in supermarkets.