China OTC Market Analysis


  • Type: Therapeutics Area
  • Published : April 2021
  • Region: Asia
  • Country: China
  • Report ID : 1522

  • Format: PPT, PDF

China OTC Drugs Market Analysis: Segmented by Formulation (Tablet, Liquid, Ointment, and Sprays), by Distribution Channels (Pharmacies, Supermarkets, Online Drug Stores & Convenience Stores)


Report Overview

The China OTC Drugs market size stood at around USD 17.155 billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of xx% during the forecast period.

The term over the counter (OTC) is meant for the drugs which are sold over the counter without any prescription. The OTC medicine in China is characterized by a late start but accounts for large growth in comparison to mature western OTC markets and it accounts for approximately XX% of total pharmaceutical sales in China

Market Drivers

The Chinese economy continues a high-speed growth that has been stirred by the successive increase of consumer consumption, import & export, industrial output, and capital investment for over two decades. The aging population will trigger a higher demand for health facilities, since the elderly population has weaker immune systems, resulting in a high incidence of sickness, Currently, the elderly population generates 40 to 50 percent of the OTC drug market.

Major factors that are driving the growth of the market are growing healthcare expenditure internally, increased manufacture and export, improvement, and government investment for better healthcare. The factors that are restraining the growth of the market are Competition in China is key to a fierce among the major companies, which are seeking to penetrate the market. Intricate knowledge of the region and pricing will decide who gets ahead, whereas newcomers face.


1. China OTC Drugs Market Overview………………………………
A. Market Size
2. Market Growth Drivers………………………………………………………………….
A. Growing healthcare expenditure internally
B. Increased geriatric population
C. Increased capital investment, trade, and industrial output
3. Types of OTC drugs………………………………………………………………………
A. Cough, cold and flu drugs
B. Analgesics
C. Dermatological
D. Gastrointestinal
E. Antiseptics
F. Anti-allergy
G. Ophthalmic
H. Vitamin and minerals
4. China OTC drug Market Segmentation……………………………
A. By Formulation
I. Tablet
II. Liquid
III. Ointments
IV. Sprays
B. By Distribution channels
I. Pharmacies
II. Supermarkets
III. Convenience stores
IV. Online drugstores
5. China OTC drug Products Market Share…………………………………………
A. Market Analysis, Insights and Forecast – By Revenue
6. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
7. Key Company Profiles…………………………………………………………………..
A. Xi’an-Janssen pharmaceuticals overview, Product & Services, Strategies & Financials
B. Harbin Pharmaceuticals Group overview, Product & Services, Strategies & Financials
C. Jianzhong pharmaceuticals co., Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth……………………………………………………
A. New Trends and Development of OTC drugs in China
B. Future Opportunities
10. Conclusion

Market Segmentation

By Formulation:

Based on formulation types, the China OTC drugs market is segmented into tablets, liquids, ointments, and sprays. Currently, among them, the tablet forms of OTC products share a major market size in the OTC drugs. But the newest modes like sprays are registering an increased adoption across Chinese geography.

 By Distribution channels:

Based on the distribution model, the China OTC drug market is segmented into Pharmacies/Drugstores, Supermarkets/Hypermarkets, Convenience stores, online stores, and others. The chief distribution channel of OTC selling in China will still be retail brick and mortar shops, as those retail stores accounted for XX% of the total OTC sales in 2016. With the rapid growth of GDP and consumption in Chinese counties, more and more pharmacy chains are entering the regional markets.

OTC sales also stand to benefit from the rise of e-commerce. China has already overtaken the U.S regarding mobile e-payments transactions in 2016. There are XX million people in China shopping online, and the value of trade has reached XX billion CNY.

Top 5 Major Players

The major market player in the OTC drugs in the Chinese geography includes Xi’an-Janssen pharmaceuticals, Harbin Pharmaceuticals Group, Jianzhong pharmaceuticals co., GSK and Renhe development co. ltd. Also, apart from these, a rise in online OTC pharmaceutical markets has been done in the form of initiative from the government as a pilot program in 2020.

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

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Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

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We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

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The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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