Australia OTC Drugs Market Analysis


  • Type: Therapeutics Area
  • Published : April 2021
  • Region: APAC
  • Country: Australia
  • Report ID : 4022

  • Format: PPT, PDF

Australian OTC Drugs Market: Segmented by Product (Cough, Cold, and Flu Products, Analgesics, Dermatology Products, Gastrointestinal Products, Vitamins, Mineral, and Supplements (VMS), Weight-loss/Dietary Products, & Other Product Types), by Distribution (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies, & Others)- Growth, Trends, and Forecasts (2019 – 2028)


Report Overview

The Australian OTC Drugs market size stood at around USD 20.13 billion in 2019 and is projected to reach USD xx billion by 2028, exhibiting a CAGR of xx% during the forecast period.

The current and potential value of OTC drugs in saved visits to the doctor is approximately $5 billion. Every $1 spent by consumers on the eight categories of OTC drugs saves the Australian economy $4. There are interesting developments “beyond-the-pill” to treat ailments with gadgets, but most come from companies that are new players in the Pharma industry. A few well-known OTC players have released interesting gadget solutions that supplement their traditional portfolios. All this key Innovation will enable the players to be more competitive and this drive the growth of the Australian OTC Drugs market in the forecasted period.

Market Drivers

Growing consumer concerns around safety and health create an opportunity for more natural and safer solutions: sugar-free, dye-free, safety-coated, natural ingredients. The disappearing boundaries between pharma treatments and food supplements are a challenge for the industry.

The OTC platform provides the solution for the rise in demand for several treatments simultaneously, together with solutions that offer around-the-clock treatment, adapting to different needs throughout the day.

The growth of smartphone uses and life-tracking habits among consumers give way too many opportunities through branded apps that help users better understand and treat their ailments, offering value-added content and enabling peer communities to help OTC brands become partners in their daily life.

Major OTC Innovation Trends

Based on the current OTC Innovation trends we have them under 4 major buckets namely Treatment Based, Format Based, Lifestyle Based, & Extended Offering. In all the listed buckets innovation remains the key tool for progression in the competitive market. Innovation based on the treatment solutions, for different levels of ailments & symptoms Ailment intensity, Treatment intensity, Ailment diversity, Dual action and multi-symptom, All-in-one treatments, & Added benefits.

1. Australian OTC Drugs Market Overview…………………………………
A. Market Size
2. Market Growth Drivers…………………………………………….……………………….
A. Growing Consumer Concerns Around Safety and Health
B. Rise in Demand for Several Treatments
C. Growth of Smartphone Use and Life-Tracking Habits
3. Major OTC Innovation Trends……………………………………………………….…
A. Treatment Based
B. Format Based
C. Lifestyle Based
D. Extended Offering
4. OTC Drugs Market Segmentation…………………………………………
A. Product
I. Cough, Cold, and Flu Products
II. Analgesics
III. Dermatology Products
IV. Gastrointestinal Products
V. Vitamins, Mineral, and Supplements (VMS)
VI. Weight-loss/Dietary Products
VII. Ophthalmic Products
VIII. Sleeping Aids
IX. Other Product Types
B. Distribution
I. Hospital Pharmacies
II. Retail Pharmacies
III. Online Pharmacies
IV. Others
5. OTC Drugs Major Products Market Share…………………….…………
A. Market Analysis, Insights and Forecast – By Revenue
6. Competitive Landscape……………………………………………………………………
A. Major Players
B. Products in Pipeline
7. Key Company Profiles………………………………………………………………….
A. Reckitt Benckiser Group plc overview, Product & Services, Strategies & Financials
B. Suntory Group overview, Product & Services, Strategies & Financials
C. Pfizer Inc Company overview, Product & Services, Strategies & Financials
D. GlaxoSmithKline Plc Company overview, Product & Services, Strategies & Financials
8. Healthcare Policies and Regulatory Landscape……………………………………
A. Policy changes and Reimbursement scenario
9. Factors Driving Future Growth…………………………………………………………
A. New Trends and Development of OTC Drugs market
B. Future Opportunities
10. Conclusion

Market Segmentation

By Product:

The weight-loss and dietary products segment is believed to show the highest CAGR during the forecast period. This is majorly attributed to the rising awareness of the general population about health and the rise in the consumption of junk food, which is leading to the rise in lifestyle-related diseases. The VMS (vitamins, minerals, and supplements) segment is believed to have the largest market share.

VMS and weight loss OTC drugs contribute the most to the overall market. The reason for this major share is the vast customer base for various products under this category. Unlike other conditions, which are intense in nature, the VMS and weight loss conditions are not very bothersome. OTC products for these conditions are more of precautious nature than that of treatment or cure. And therefore, the number of customers is relatively high than the ones for other indications. Large customer pools give rise to high demand, which, in turn, results in high revenue generation. VMS products are very popular in developed countries because of the increasingly unhealthy population.

By Distribution:

Based on the distribution channel, the market for OTC Drugs market can be segmented into hospital pharmacies, retail pharmacies, online pharmacies, and others. Since these OTC Drugs come under non-prescriptive drugs so most people prefer online and retail pharmacies to hospital pharmacies. During many uncertain situations, Online mode OTC drug distribution helps a lot for both players i.e., the customer as well as the supplier.

Major Players

The key players in the OTC drugs market are leveraging the brand equity of the major products during their patent period to improve sales and revenue. This, in turn, is majorly driving the over-the-counter drugs market. Moreover, the growing trend of self-medication among the population is also contributing to the growing demand for OTC drugs. The patients continue to buy a particular medicine following an initial prescription from the doctor. Key players covered in the Australian OTC Drugs market are GlaxoSmithKline Plc, Johnson and Johnson, Bayer AG, Reckitt Benckiser Group plc, Pfizer, Suntory Group, and others.

Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

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The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

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Stage III: Interpretation and Presentation

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