Australia Digital Health Market Analysis


  • Type: Service area
  • Published : April 2021
  • Region: APAC
  • Country: Australia
  • Report ID : 4052

  • Format: PPT, PDF

Australian Digital Health Market: Segmented by Technology (mHealth, Wearables, Telehealth, Healthcare Analytics) and Components (Software, Services, Hardware) – Growth, Trends, and Forecasts (2019 – 2028)


Report Overview

The Australian Digital Health market size was valued at USD 1.73 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of xx% from 2019 to 2028.

Australia has one of the world’s best and most efficient healthcare systems, delivering high life expectancy at a low cost. Australia’s universal health system is a global benchmark, with Medicare (government health coverage) working together with private health insurance to provide comprehensive healthcare for all Australians. Awareness of digital technology’s value is the key success factor for both Australia and the World. In the context of the COVID-19 pandemic, which has been raging for the past year, digital health and its related technologies have seen good rates of adoption in telemedicine/teleconsultation services, virtual/remote care, and accelerated measures for healthcare staff to work remotely.

Market Drivers

Australia is implementing digital health solutions to grow a sustainable healthcare system and respond to system-wide challenges including increased cost and demand pressures, greater demand for personalized care, and an aging population. Australia holds huge potential for the Asia Pacific market owing to the rise in geriatric population and ease of disease treatment due to the assistance of digital health. The growing emphasis on technological advancements in the diagnosis and treatment process, also a shortage of healthcare workforce in the nation is expected to boost the demand for the market during the forecast period. Remote patient monitoring, which refers to the measurement and analysis of a patient’s health status without them needing to be physically present in a traditional healthcare setting or in the presence of a health professional, is emerging as a promising way to address Australia’s growing healthcare pressures.

1. Australia Digital Health Market Overview……………………………………………………….
A. Market Size
2. Market Growth Drivers ………………………………………………………………….
A. Rise in Geriatric Population and Ease of Disease Treatment
B. Remote Patient Monitoring
C. Unbridled Spreading of Covid-19 and Issuing of Stay-at-Home Orders
3. Digital Health Market Segmentation………………………………………………………….
A. Technology
I. mHealth
II. Wearables
III. Telehealth
IV. Digital Health Systems
V. Healthcare Analytics
B. Components
I. Software
II. Services
III. Hardware
4. Digital Health Major Products Market Share…………………………………………
A. Market Analysis, Insights and Forecast – By Revenue
5. Competitive Landscape…………………………………………………………………
A. Major Players
B. Products in Pipeline
6. Key Company Profiles……………………………………………………………………
A. General Electric Company overview, Product & Services, Strategies & Financials
B. Philips Company overview, Product & Services, Strategies & Financials
C. Cerner Corporation Company, Product & Services, Strategies & Financials
7. Healthcare Policies and Regulatory Landscape……………………………………
A. Policy changes and Reimbursement scenario
8. Factors Driving Future Growth…………………………………………………………
A. New Trends and Development of Digital Health market
B. Future Opportunities
9. Digital Health Funding Scenario……………………………………………………….
A. Seer
B. Hit 100
C. CliniCloud
D. Smiling Mind
E. Cohort IQ
F. Care Monkey
10. Conclusion

Market Segmentation

By Technology:

The digital health services are further segmented by type of technology into Mobile Health (mHealth) Technology, Wearables Technology, Telehealth Technology, Digital Health Systems, and Healthcare Analytics. The mHealth sub-segments include medical apps and fitness apps. The wearables sub-segments are neurological monitors, BP monitors, pulse oximeters, glucose meters, sleep apnea monitors, and several other devices. The telehealth sub-segments include LTC monitoring, remote medication management, activity monitoring, and video consultation. The digital health system sub-segments are e-prescribing systems and EHR or EMR. And for healthcare analytics, sub-segments include descriptive, predictive, and prescriptive analytics.

By Components:

Based on components, the digital health market has been segmented into Software, Services, and Hardware. The sub-segments of digital health services include health IDs, personal health records, and digital doctors.

Major Players

Key Players in the Australian market for the Digital Health market are General Electric Company, Philips, Cerner Corporation, Cisco Systems Inc., and Qualcomm Technologies are some well-known companies.

Digital Health Funding Scenario

The COVID-19 pandemic accelerated the shift to digital health and drove unprecedented investments in the health tech space in the country.

The Australian Government recently announced that it is investing AU$18.8 million to supercharge the discovery of better treatments for cancer, epilepsy, stroke, paralysis, Irritable Bowel Syndrome, brain injuries, back pain, and chronic middle ear disease. Victoria-based Seer will receive AU$1 million to develop a real-time seizure forecasting system, through mobile and wearable monitoring, to empower people with epilepsy to regain control of their condition.

Hit 100 creates personalized meal plans and delivers healthy, nutrition-specific meals directly to the doors of Type One and Type Two diabetics across Australia.

CliniCloud, which has offices in San Francisco and Melbourne, Australia, is offering a wireless non-contact thermometer and a digital stethoscope that plugs into a smartphone via the headphone jack. CliniCloud launched in October 2015 after a $5 million USD seed funding contribution was given to Melbourne Medical School graduates Dr. Hon Weng Chong and Dr. Andrew Lin.

Cohort IQ was awarded $200,000 in seed funding from Right Click Capital in February 2016,


Research Methodology

Insights10 will provide you reports within 10 key parameters which are:

  1. Market overview
  2. Market growth drivers & restraints
  3. Epidemiology or disease type
  4. Market segmentation
  5. Market share
  6. Competitive landscape
  7. Key company profiles
  8. Healthcare policies & regulatory framework
  9. Reimbursement scenario
  10. Factors driving future growth

Based on our many years of experience, we believe that these are the parameters that are critical to decision making for business stakeholders. Our focused approach to develop reports focused on 10 key parameters, enabled us to arrive at the name “Insights10”.

Our analysis methodology involves three critical stages:

Stage I: Market Data Collection

Primary Interviews: We have developed a network of experts, freelancers and researchers across countries through which we engage with local experts to gather key data points and assumptions around each market. We also engage regularly with some of the best market research agencies such as Atheneum, GuidePoint, GLG, etc. to conduct surveys and interviews, and build intelligence. We have language translators as a part of our team, who between them can cover 30+ languages allowing us to extract better local insights.

Secondary Data Collection: We have developed strong expertise and experience in secondary data collection methods for developing unique data sets and research material. We gather data from multiple reliable sources to maintain the high level of accuracy and consistency. The market data is analysed and forecasted using appropriate statistical and coherent models. The report offers an overall analysis of the market size, growth, market share as well as segment-level analysis of the specific market. Our report includes precise, to the point information related to the overall market, competition, growth drivers, challenges, regulatory updates, and competition.

Data Sources: We have access to multiple highly reliable free and subscription data sources. We have many years of experience to understand which sources are more dependable for what and which to prefer for the reliable and latest information. The key sources of information include the following, but are not limited to:

  • Statistical Databases
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  • Whitepapers
  • Press Releases of Key Market Players

Stage II: Market Data Analysis and Statistical Model

Market Trends: We generally look at macro parameter and micro indicators. The macro parameters includes changes in government policies, demand and supply of the market, government intervention programs and major market share. The micro indicators GDP growth, market size, market volume etc. We also understand nuances specific to each country like US, Canada, India, Germany, etc. and have worked across 60+ countries and hence no only understand global trends, but how these differ by country, how payment models, market structure, cultural parameters, etc. differ in each country.

Market Sizing and Analysis: Our expert data analytics team has created various market forecast models by employing the top-down approach i.e. start with large overall market and segment different areas and bottom-up approach i.e. start with population and epidemiology and roll up based on spend, etc., estimating the size of the market, and distributing among the geographic and/or product segments.

The top-down approach mainly used for new product forecasting and bottom-up approach is used for demand estimation of any product for different countries summed up to form total market. We are able to round off insights and build stronger forecasts because we always do both these methods and triangulate the final numbers.

The study on the market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and Africa for the period of 2020 to 2028. The qualitative analysis covers the industry landscape and trends, market opportunities, competitive landscape and policy and regulatory scenario and the quantitative analysis covers different market estimates and forecasts.

Data Triangulation & Validation:

Data triangulation of various sources and results of the research are carried out by benchmarking with reliable sources such as industry statistics, statistical databases and the company level averages etc.

We make sure to finalize the numbers in alignment to the market research. Firstly, our internal experts ensure thorough validation and checking to ensure the accurate and precise analysis and then validation is also done using multiple data analysis model.  Two level validation is done and entails finalization of report scope and to way of representation pattern.

Stage III: Interpretation and Presentation

Analysis & Interpretation: The information gathered is then analysed and synthesized. A second series of interviews are done if necessary to check and validate. The future opportunities are analysed by understanding product commercialization and many other factors. It also comprises the analysis of data discrepancies observed across various data sources. Information procured from secondary and primary results are then, interpreted by considering following parameters: (a partial list)

  • Establishing market drivers and trends
  • Analyzing regulatory landscape to understand future growth
  • Market Segment based analysis to obtain revenue / volume
  • Analyzing current needs and determining penetration to estimate market

Insights: Our reports deliver actionable insights backed with supporting facts and figures to assist you in achieving exemplary growth. Our in-depth analyses are interspersed with relevant insights and statistics to offer an executive-level view of a given market. The description helps in correlating many minor factors affecting the market and its impact to the different segments within the market.
Data curated from the analysis and interpretation are drawn to portray all in one consolidated report.

Presentation & Reporting: The market research report is presented in different forms such as charts by using a scientific approach for easy understanding. Historic, current and future analysis is provided for each market in terms of both value and volume. The size of the market is interpreted in the US Dollar value and the respective unit, based on the product, for volume consumptions.
The foreign exchange rates are calculated on the respective dates and for the respective regions covered in the study.

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